TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
62 product SKUs launched in the Belgian wine market 2
Still wine is the leading category in Belgian wine market 2
Dominio de Punctum is the leading manufacturer in terms of new wine products in Belgium 2
Bottles was the dominant packing type in the new products launched in Belgian wine market 2
Majority of the products launched in the wine market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Wine Market Overview 9
Market value, 2004–09 9
Market value forecast to 2014 11
Wine Product Analysis 12
New product SKUs by category 12
New product SKUs by manufacturer 13
New products by package type 15
New product by package material 16
Detailed Product Descriptions 17
Appendix 58
Further reading 58
Datamonitor consulting 58
How to contact experts in your industry 58
LIST OF FIGURES
Figure 1: Belgium, wine market value by category ($m), 2004–09 9
Figure 2: Belgium, wine market value by category ($m), 2009–14 11
Figure 3: Belgium, wine market, new product SKUs by category, Jan 2010 – Dec 2010 12
Figure 4: Belgium, wine market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 13
Figure 5: Belgium, wine market, new product by package type, Jan 2010 – Dec 2010 15
Figure 6: Belgium, wine market, new product by package material, Jan 2010 – Dec 2010 16
LIST OF TABLES
Table 1: Wine category definitions 4
Table 2: Belgium, wine market value by category ($m), 2004–09 10
Table 3: Belgium, wine market value by category ($m), 2009–14 11
Table 4: Belgium, wine market, new product SKUs by category, Jan 2010 – Dec 2010 12
Table 5: Belgium, wine market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Table 6: Belgium, wine market, new product by package type, Jan 2010 – Dec 2010 15
Table 7: Belgium, wine market, new product by package material, Jan 2010 – Dec 2010 16
Table 8: Rubido - Red Wine 17
Table 9: Colet Hypomone - Cava 18
Table 10: Chono San Lorenzo Estate - White Wine - Organic Chardonnay 19
Table 11: Vergel - Red Wine - Original; Seleccion Barricas 20
Table 12: Don Octavio - White Wine - 5 Variedades; Chardonnay; Sauvignon Blanc 21
Table 13: Wohlmuth - White Wine - Pinot Gris Gola Privat 2008; Sauvignon Blanc Steinriegel 2009 22
Table 14: Wohlmuth - Red Wine - Pinot Noir Altenberg; Rabenkropf Privat Blaufrankisch 23
Table 15: Bodegas Alconde Seleccion - Tinto Roble Red Wine 24
Table 16: Bodegas Alconde Seleccion - Rosado Semi-Seco 25
Table 17: Fuente Milano - White Wine 26
Table 18: Domaine Evharis - White Wine - Assyrtiko Sur Lie 27
Table 19: Arroyo - Red Wine - Crianza; Joven; Reserva; Vendimia Seleccionada 28
Table 20: Seccxy Sprizz - Aperetivo Italiano 29
Table 21: Hirtl - White Wine - Gelber Muskateller 2009; Riesling Exklusiv 2009; Weinviertel DAC Franz 2009 30
Table 22: Punctum - Red Wine - Graciano Syrah; Tempranillo 2009; Tempranillo Roble Tres 31
Table 23: Punctum - White Wine - Chardonnay 2009; Chardonnay Fermentado en Barrica; Chardonnay Semi Seco 32
Table 24: Punctum - Vino Rosado 2009 33
Table 25: Spirto - Red Wine 34
Table 26: Libatio Lunae - Red Wine 35
Table 27: Ackerman XNoir - Vin mousseux 36
Table 28: Thembi - White Wine - Chenin Blanc 2009; Sauvignon Blanc 2009 37
Table 29: Thembi - Red Wine - Merlot 2008; Shiraz 2008 38
Table 30: Arteliquida - White Wine 39
Table 31: Vina La Rosa - Sparkling Wine - Brut; Rose 40
Table 32: Sada - Red Wine - Baldoro; Carpoli 41
Table 33: Sada Vermentino - White Wine 42
Table 34: Azienda Agricola Ricchi Le Cime - Red Wine 43
Table 35: French Look - Red Wine - Cabernet Franc; Cabernet Sauvignon; Merlot 44
Table 36: Las Moras Pacha-Mama - Red Wine - Malbec 45
Table 37: Las Moras Pacha-Mama - White Wine - Torrontes 46
Table 38: Messias - Rose Port 47
Table 39: Francesco Yello Frizzante - Sekt - Rosato 48
Table 40: Social Club - White Wine - Sauvignon Chenin 49
Table 41: Social Club - Rose Wine - Malbec Syrah 50
Table 42: Social Club - Red Wine - Merlot Syrah 51
Table 43: Champagne Moutard Mini - Mini Sekt - Brut; Rose 52
Table 44: Clot Dels Oms - Vi De Fred Rosat 53
Table 45: Clasico Canforrales - Red Wine - Tempranillo - 2008 54
Table 46: Mas Suau - Red Wine - 2008 55
Table 47: Mas Suau - Dry White Wine - Blanco 2008 56
Table 48: Terras Guada - White Wine 57
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