TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
90 product SKUs launched in the Italian wine market 2
Still wine is the leading category in Italian wine market 2
Il Cavalierino s.r.l. is the leading manufacturer in terms of new wine products in Italy 2
Bottles was the dominant packing type in the new products launched in Italian wine market 2
Majority of the products launched in the wine market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Wine Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 12
Wine Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 81
Further reading 81
Datamonitor consulting 81
How to contact experts in your industry 81
LIST OF FIGURES
Figure 1: Italy, wine market value by category ($m), 2004–09 10
Figure 2: Italy, wine market value by category ($m), 2009–14 12
Figure 3: Italy, wine market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Italy, wine market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Italy, wine market, new product by package type, Jan 2010 – Dec 2010 16
Figure 6: Italy, wine market, new product by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Wine category definitions 4
Table 2: Italy, wine market value by category ($m), 2004–09 11
Table 3: Italy, wine market value by category ($m), 2009–14 12
Table 4: Italy, wine market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Italy, wine market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Italy, wine market, new product by package type, Jan 2010 – Dec 2010 16
Table 7: Italy, wine market, new product by package material, Jan 2010 – Dec 2010 17
Table 8: GH Mumm - Champagne 18
Table 9: Mionetto Il Spr!z - Wine Mix Drink 19
Table 10: Don Simon - Sparkling Sangria 20
Table 11: Caldirola la Vignetta il Quartino - Vino da Tavola - Bianco 21
Table 12: Chiusa Grande Perla Bianca - Vino Bianco - Trebbiano d'Abruzzo 22
Table 13: Cavalierino - Vino Rosso - Chianti; Chiccheio; Poggiano di Montepulciano; Rosso di Montepulciano; Sanlor; Vino Nobile di Montepulciano 23
Table 14: Fontana Reale - Vino Bianco - Falanghina Sannio; Greco Sannio 24
Table 15: Fontana Reale - Vino Rosso - Aglianico Sannio; Aglianico Sannio Riserva 25
Table 16: Poggio Ridente - Vino Rosso - Albarossa; Barbera d'Asti 2009; Ruche 26
Table 17: Campe Dhei - Vino Rosso - Refosco dal Peduncolo Rosso delle Venezie 27
Table 18: Russiz Superiore - Vino Bianco - Horus 28
Table 19: Campe Dhei - Spumante - Blanc de Noir Brut 29
Table 20: Campe Dhei - Vino Bianco - Sauvignon delle Venezie 30
Table 21: Conad - Vino da Tavola - Bianco 31
Table 22: Rioja Diamante - Vino Rosado Semidulce 32
Table 23: Sultana - Moscato Bianco - 2009 33
Table 24: Versus - Red Wine 34
Table 25: Versus - White Wine 35
Table 26: Finca La Emperatriz - Vino Tinto Parcela N1 2007 36
Table 27: Despar - Vino Bianco 37
Table 28: Lo Zerbone Le Ghiare - Vino Bianco 38
Table 29: Lo Zerbone Le Pergole - Vino Rosso - Monferrato Dolcetto 39
Table 30: Vinokus - White Wine 40
Table 31: Ferraro 79AD - Vino Rosso 41
Table 32: Corte Normanna - Vino Bianco - Falanghina; Fiano; Greco 42
Table 33: Grotta del Sole Falanghina dei Campi Flegrei - Vino Bianco 43
Table 34: Aryaa - Vino Bianco - Chenin Blanc; Sauvignon Blanc 44
Table 35: Aryaa - Vino Rosso - Shiraz 45
Table 36: Vento Falanghina - Vino Bianco - Chardonnay 46
Table 37: Vento - Vino Rosso - Nero di Troia Primitivo 47
Table 38: Galasso Corno Grande - Vino Rosato - Moscato Parassito 48
Table 39: Galasso Corno Grande - Vino Bianco - Pecorino Terre di Chieti IGT 49
Table 40: Citra Quis - Vino Rosso Montepulciano d'Abruzzo 50
Table 41: Citra Quid - Vino Bianco Trebbiano d'Abruzzo 51
Table 42: Citra Aer Cococciola Terre di Chieti - Vino Bianco 52
Table 43: Citra Omen Cesaruolo - Vino Rosso Montepulciano d'Abruzzo 53
Table 44: Cabert - Prosecco - Extra Dry; Violino 54
Table 45: Terre di San Rocco - Red Table Wine - Nero di San Rocco 55
Table 46: Galasso Corno Grande - Vino Rosso - Montepulciano D'Abruzzo Doc Riserva 56
Table 47: Galasso Filari - Vino Rosso - Montepulciano D'Abruzzo DOC 57
Table 48: Galasso Porta Sole - Vino Rosso - Montepulciano D'Abruzzo 58
Table 49: Gemme Di Billia - White Wine - Turin Bianco 59
Table 50: MaremmAlta Guardamondo Riserva 2006 - Red Wine 60
Table 51: Moscato Rosa - Red Wine 61
Table 52: Morgante Scinthili - Red Wine 62
Table 53: Tonon Durello - Sparkling Wine 63
Table 54: Dominio de Ontur - Red Wine - Crianza Syrah; Merlot; Monastrell; Syrah 64
Table 55: Guerila Nika - Rose Wine 65
Table 56: Agricola Spacchetti - Red Wine - Rosso Montefalco; Sagrantino Montefalco Passito 66
Table 57: Oneglass - Vino Bianco - Pinot Grigio delle Venezie IGT 2009; Vermentino Toscana IGT 2009 67
Table 58: Oneglass - Vino Rosso - Cabernet Sauvignon delle Venezie IGT 2008; Sangiovese Toscana IGT 2008 68
Table 59: Black Tower Special Release - White Wine - Chardonnay; Riesling 69
Table 60: Black Tower Special Release - Red Wine - Pinot Noir 70
Table 61: Sgarzi Luigi - Organic White Wine - Chardonnay 71
Table 62: Sgarzi Luigi - Organic Rose Wine - Sangiovese Rosato 72
Table 63: Sgarzi Luigi - Organic Red Wine - Sangiovese Rosso 73
Table 64: Mionetto Spumante - Schaumwein - Prosecco d.o.c. Treviso 74
Table 65: Champagne Gosset 425e Anniversaire - Champagne 75
Table 66: Duca d'Alba di Stock - Spumante 76
Table 67: Plenum Quintus - Red Wine 77
Table 68: Ispritz - Aperitivo Spritz 78
Table 69: Tavernello - Vino Frizzante - Bianco; Rosato 79
Table 70: Tavernello - Vino da Tavola - Bianco; Rosso 80
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