Wine Market in the US - Product Launch Almanac 2010

Introduction

Datamonitor’s Wine market in the US – Product Launch Almanac 2010 provides a complete guide to new product launches in the US wine market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the wine market in the US, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Wine market in the US - New product SKUs by category
• Wine market in the US - New product SKUs by manufacturer
• Wine market in the US - New product by pack type and materials
• Wine market in the US – New Product descriptions

Highlights

• 290 product SKUs launched in the US wine market.
• Still wine is the leading category in the US wine market.
• Snoqualmie Vineyards is the leading manufacturer in terms of new wine products in the US.

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the US Wine market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
290 product SKUs launched in the US wine market. 2
Still wine is the leading category in the US wine market. 2
Snoqualmie Vineyards is the leading manufacturer in terms of new wine products in the US. 2
Bottle was the dominant packing type in the new products launched in the US wine market. 2
Majority of the products launched in the wine market used glass as the package material. 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Wine Market Overview 14
Market value, 2004–09 14
Market value forecast to 2014 15
Wine Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
Detailed Product Descriptions 21
Appendix 163
Further reading 163
Datamonitor consulting 163
How to contact experts in your industry 163

LIST OF FIGURES
Figure 1: US, wine market value by category ($m), 2004–09 14
Figure 2: US, wine market value by category ($m), 2009–14 15
Figure 3: US, wine market, new product SKUs by category, Jan 2010 – Dec 2010 16
Figure 4: US, wine market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Figure 5: US, wine market, new product by package type, Jan 2010 – Dec 2010 19
Figure 6: US, wine market, new product by package material, Jan 2010 – Dec 2010 20

LIST OF TABLES
Table 1: Wine category definitions 4
Table 2: US, wine market value by category ($m), 2004–09 14
Table 3: US, wine market value by category ($m), 2009–14 15
Table 4: US, wine market, new product SKUs by category, Jan 2010 – Dec 2010 16
Table 5: US, wine market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Table 6: US, wine market, new product by package type, Jan 2010 – Dec 2010 19
Table 7: US, wine market, new product by package material, Jan 2010 – Dec 2010 20
Table 8: Trader Joe's Grower's Reserve - California Wine - Cabernet Sauvignon 2009; Pinot Noir 2009 21
Table 9: Vintjs - California Wine - Pinot Noir 2009 22
Table 10: James Oatley Tic Tok - Australian Wine - 2008 Shiraz; Cabernet Sauvignon; Merlot; Rose of Sangiovese 23
Table 11: James Oatley Tic Tok - Australian Wine - 2009 Pinot Grigio; Chardonnay; Sauvignon Blanc 24
Table 12: Esprit du Sud - Sparkling Wine - Blanquette de Limoux 25
Table 13: Gilles Louvet - Red Wine - AOP Languedoc 26
Table 14: O by Gilles Louvet - Red Wine - Cabernet Sauvignon Merlot 27
Table 15: O by Gilles Louvet - White Wine - Sauvignon Blanc 28
Table 16: O by Gilles Louvet - Red Wine - Pinot Noir 29
Table 17: O by Gilles Louvet - White Wine - Chardonnay 30
Table 18: Pech Matelles - Sparkling Wine - Blanc de Blancs 31
Table 19: Domaine Saint Felix des Toureilles - Red Wine - AOP Saint Chinian 32
Table 20: Cono Sur - Organic Wine - 2009 Cabernet Sauvignon Carmenere; 2009 Chardonnay; 2009 Pinot Noir; 2010 Sauvignon Blanc 33
Table 21: Chiusa Grande Perla Bianca - Vino Bianco - Trebbiano d'Abruzzo 34
Table 22: CalNaturale - Organic Wine - Chardonnay 35
Table 23: Aconga - 2009 Argentinian Wine Blend - Chardonnay/Chenin Blanc; Malbec/Cabernet Sauvignon 36
Table 24: Zamarro - 2009 Argentina Wine - Chenin Blanc-Torrontes; Malbec-Bonarda 37
Table 25: Cavalierino - Vino Rosso - Chianti; Chiccheio; Poggiano di Montepulciano; Rosso di Montepulciano; Sanlor; Vino Nobile di Montepulciano 38
Table 26: Mouton Cadet - Cadet d'Oc Wine - 2009 Cabernet Sauvignon; 2009 Chardonnay 39
Table 27: Big Green Box - Pepperwood Grove Wine - California Chardonnay; California Old Vine Zinfandel; California Pinot Grigio; Chilean Valle Central Cabernet Sauvignon 40
Table 28: J. Lohr - Estates Falcon's Perch Wine - Monterey County Pinot Noir 41
Table 29: Matetic - Corralillo Organic Wine - Chardonnay 2007; Syrah 2007; Winemaker's Blend 2006 42
Table 30: Matetic - EQ Organic Wine - Chardonnay 2007; Pinot Noir 2007; Sauvignon Blanc 2008; Syrah 43
Table 31: Vinum Germania - Mosel Riesling Wine - Kabinett; QbA; Spatlese 44
Table 32: Budini - Mendoza Wine - 2009 Chardonnay; 2009 Malbec 45
Table 33: Two Hands - Lucky Country Barossa Valley Wine - Barossa Chardonnay; McLaren Vale Shiraz 46
Table 34: Rioja Diamante - Vino Rosado Semidulce 47
Table 35: Arbor Mist - Wine - White Pear Pinot Grigio 48
Table 36: Un4Seen - Wine - Vintage 2008 49
Table 37: Specially Selected by Fresh & Easy - Wine - Flat Rock California 2009 Cabernet Sauvignon 50
Table 38: Specially Selected by Fresh & Easy - Wine - Flat Rock California 2009 Pinot Grigio 51
Table 39: Specially Selected by Fresh & Easy - Wine - Flat Rock California 2009 Chardonnay 52
Table 40: Specially Selected by Fresh & Easy - Wine - Flat Rock California 2009 Merlot 53
Table 41: Debauchery - Wine - Cabernet Sauvignon; Carmenere; Chardonnay; Sauvignon Blanc 54
Table 42: Brown Estate - Napa Valley Proprietary Red Wine - 2007 Chaos Theory 55
Table 43: Educated Guess - Napa Carneros Wine - Pinot Noir 2006; Pinot Noir 2007; Napa Valley Wine - Cabernet Sauvignon 2006; Cabernet Sauvignon 2007; Cabernet Sauvignon 2008; Chardonnay 2007; Chardonnay 2008 56
Table 44: Crane Lake - Table Wine - California Sweet Red; Napa Valley Sweet Red; Wine - California Pinot Noir 2009 57
Table 45: Market Street - Wine - Farm to Market Red; Farm to Market White; Patio Sangria 58
Table 46: Real Sangria - Wine - Sangria White 59
Table 47: Blufeld - Wine - 2009 Riesling 60
Table 48: Blonde Bombshell - Wine 61
Table 49: Vina Pilar - Vino Tinto - Crianza 2006; Roble 2008 62
Table 50: Middle Sister - Wine - Goody Two Shoes Pinot Noir; Surfer Chick Sauvignon Blanc 63
Table 51: BonBlaze - Wine Sorbet - Natural Blueberry; Natural Cranberry 64
Table 52: Danny DeVito - Bella Prosecco Sparkling White Wine 65
Table 53: Woodbridge by Robert Mondavi - California Sparkling Wine - Brut 66
Table 54: Cruz de Alba - Vino Tinto - Crianza 2007 67
Table 55: Octavian Home Wine Bar - Artisan Wine Collection Monthaven Winery - Cabernet Sauvignon; Chardonnay 2008 Central Coast; Merlot 68
Table 56: Octavian Home Wine Bar - Artisan Wine Collection Big House Wine - 2008 California Red; White Wine 69
Table 57: Octavian Home Wine Bar - Artisan Wine Collection Pinot Evil Wine - Pinot Grigio; Pinot Noir 70
Table 58: Octavian Home Wine Bar - Artisan Wine Collection Boho Vineyards Wine - 2008 California Old Vine Zinfandel 71
Table 59: Octavian Home Wine Bar - Artisan Wine Collection Silver Birch World Wines - 2009 Sauvignon Blanc 72
Table 60: Octavian Home Wine Bar - Artisan Wine Collection Seven Red Wine of Spain - Bodegas Osborne's 73
Table 61: Jaillance - Sparkling Wine - Chardonnay; Clairette De Die; Cremant De Bordeaux; Cremant De Bourgogne 74
Table 62: Jaillance - Rose Sparkling Wine - Cremant De Bordeaux Rose; Merlot 75
Table 63: Xanadu Next Of Kin - Rose Wine 76
Table 64: Chono San Lorenzo Estate - White Wine - Organic Chardonnay 77
Table 65: Nicklaus - Wine in Limited Edition Signed Bottle - Cabernet Sauvignon 2007; Private Reserve 2007 78
Table 66: Rocca Svea - Estate Wine - Amarone della Valpolicella DOC; Ripasso-Valpolicella DOC Superiore; Soave Classico DOC 79
Table 67: Black Box - Wine - 2008 Mendoza Argentina Malbec 80
Table 68: Nicklaus - Wine in Un-Signed Bottle - Cabernet Sauvignon 2007; Private Reserve 2007 81
Table 69: Bagrationi - Sparkling Wine - Reserve Brut 82
Table 70: Pure Bagatelle Ruby - Sparkling Rose Wine 83
Table 71: Santa Cruz de Alpera - Rose Wine 84
Table 72: Santa Cruz de Alpera - White Wine 85
Table 73: Santa Cruz de Alpera - Red Wine 86
Table 74: Los Colmillos - White Wine 87
Table 75: Finca Villacreces Pruno - Red Wine 88
Table 76: Comte de Dampierre - Champagne - Cuvee de Prestige; Family Reserve 89
Table 77: Vinokus - White Wine 90
Table 78: Masseria Frattasi Bonea - White Wine - Falanghina Doc Taburno 91
Table 79: Corte Normanna - Vino Bianco - Falanghina; Fiano; Greco 92
Table 80: Aryaa - Vino Bianco - Chenin Blanc; Sauvignon Blanc 93
Table 81: Aryaa - Vino Rosso - Shiraz 94
Table 82: Fuente Milano - White Wine 95
Table 83: Sofia - Sparkling White Wine - Riesling 2008 96
Table 84: Alvarez Nolting - White Wine - Blanc 2009; Chardonnay 2009 97
Table 85: Domaine Evharis - White Wine - Assyrtiko Sur Lie 98
Table 86: Feudo Arancio Sicilia - Rose Wine - Rosato 99
Table 87: Pilas Bonas - Wine - Sauvignon Blanc Chardonnay 2008 100
Table 88: Senda de las Rochas - Red Wine 101
Table 89: Dominio de Ontur - Red Wine - Crianza Syrah; Merlot; Monastrell; Syrah 102
Table 90: Alvarez Nolting - Red Wine - Cabernet Sauvignon Tempranillo 2006; Syrah 2007 103
Table 91: Ca'Belda - Red Wine 104
Table 92: Mainetes - Red Wine 105
Table 93: Casa Gualda - Red Wine - Natura; Natura Roble 106
Table 94: Guerila Nika - Rose Wine 107
Table 95: Blufeld - Wine - 2009 Riesling 108
Table 96: Bagrationi 1882 - Sparkling Wine - Finest Brut 109
Table 97: Santa Rita Medalla Real - Gran Reserva Red Wine - Carmenere; Pinot Noir; Syrah 110
Table 98: Valle Andino Reserva Especial - Red Wine - Pinot Noir; Syrah 111
Table 99: Dona Paula Estate - White Wine - Torrontes 112
Table 100: Cantine Astroni - White Wine - Falanghina; Strione 113
Table 101: Vina La Rosa - Sparkling Wine - Brut; Rose 114
Table 102: Finca Flichman - Sparkling Wine - Extra Brut 115
Table 103: Anything Goes - Riesling White Wine 116
Table 104: Superstition - Riesling Pinot Blanc White Wine 117
Table 105: French Look - Red Wine - Cabernet Franc; Cabernet Sauvignon; Merlot 118
Table 106: Agostino Familia - Red Wine 119
Table 107: Burgo Viejo - Red Wine - Tinto 120
Table 108: French Look - Red Wine - Cabernet Franc; Cabernet Sauvignon; Merlot 121
Table 109: Anything Goes - Riesling White Wine 122
Table 110: Superstition - Riesling Pinot Blanc White Wine 123
Table 111: Taylors Eighty Acres - Wine - Clare Valley Cabernet Shiraz Merlot 2007; Clare Valley Classic Dry White; Clare Valley Shiraz Viognier 2007 124
Table 112: Chateau Ventenac - Red Wine - Grande Reserve; Reserve 125
Table 113: Agostino Finca - Red Wine - Malbec; Syrah Malbec 126
Table 114: Vila Real - Rose Wine - Douro 127
Table 115: Vila Real - White Wine - Douro; Douro Grande Reserva 128
Table 116: Vila Real - Red Wine - Douro 129
Table 117: Terra Fossil - Spain 2007 Wine - Cava Brut Reserva; Wine - France; Germany; New Zealand 130
Table 118: Ty Ku - Soju 131
Table 119: Fuenf - Weisswein 132
Table 120: Snoqualmie Columbia Valley - Chardonnay - 2007; 2008; Merlot - 2006; Sauvignon Blanc - 2007; Whistlestop Red - 2006; Winemaker's Select Riesling - 2007; 2008 133
Table 121: Snoqualmie Naked - Chardonnay - 2006; 2007; Gewürztraminer - 2007; Riesling - 2008 134
Table 122: Snoqualmie Reserve - Cabernet Sauvignon; Merlot; Syrah 135
Table 123: Torres Infinite - Tempranillo Cabernet Sauvignon 136
Table 124: J Vineyards - Russian River Valley Wine - 2007 Barrel 16 Pinot Noir; 2007 Chardonnay; 2007 Nicoles's Vineyard Pinot Noir; 2007 Nonny's Vineyard Pinot Noir; 2007 Pinot Noir; 2007 Pinotage; 2007 Robert Thomas Vineyard Pinot Noir; 2007 Sonoma Coast Pinot Noir; 2008 Pinot Gris; 2008 Vin Gris 137
Table 125: Champagne Moutard Mini - Mini Sekt - Brut; Rose 138
Table 126: Albert Bichot - Rotwein - Secret de Famille 139
Table 127: Bernard Magrez - Rotwein - Bordeaux Maison Magrez; Le Bordeaux De Bernard Magrez; Reserve De La Famille 140
Table 128: Bernard Magrez - Rosewein - Cotes De Provence; Le Rose De Bernard Magrez 141
Table 129: Santa Barbara - Artisan Wine - 2008 Chardonnay; 2008 Pinot Noir 142
Table 130: Elk Creek - Kentucky Blue Box Wine - Cabernet Sauvignon; Chardonnay; Concord; Sweet Mellow White; Tailgate Red; Tailgate White; Vidal Blanc 143
Table 131: Duca del Frassino - Boxed Wine - Cabernet Sauvignon/Corvina; Garganega/Pinot Grigio 144
Table 132: Seagram's Escapes - Flavored Cooler - Lime Melonade 145
Table 133: Lulu B. - Wine - 2007 Chardonnay Vin De Pays D'oc 146
Table 134: Snap Dragon - California Wine - 2007 Cabernet Sauvignon; 2007 Chardonnay; 2007 Red; 2008 Riesling 147
Table 135: Galil Mountain - Wine - Meron 2006 148
Table 136: Yarden - Single Vineyard Wine - 2005 Merlot Kela Vineyard; 2005 Merlot Tel Phares Vineyard; White Wine - 2007 Chardonnay; 2007 Heights; 2008 Sauvignon Blanc; Wine - 2006 Cabernet Sauvignon 149
Table 137: Green Fin - California White Table Wine - 2009 150
Table 138: Latue Bodegas - Pingorote Wine - 2004 Tempranillo Reserva; 2005 Tempranillo Crianza; 2006 Airen; 2006 Tempranillo 151
Table 139: Latue - Organic Wine - 2006 Airen; 2006 Cabernet Sauvignon Syrah; 2006 Tempranillo 152
Table 140: Latue - Organic Brut Wine - Espumoso 153
Table 141: Latue - Organic Bohem Wine - 2005 Cabernet Sauvignon Syrah Barrica; 2006 Tempranillo 154
Table 142: Bagrationi 1882 - Sparkling Wine - Classic Brut; Classic Extra Dry; Reserve Brut; Royal Cuvee 155
Table 143: Barefoot Bubbly - Champagne - Brut Cuvee; Extra Dry 156
Table 144: Sinister Man - Chardonnay 157
Table 145: Sinister Man - Shiraz 158
Table 146: Buller Black Dog Creek - Red Wine - Cabernet Merlot; Merlot; Shiraz 159
Table 147: Buller Black Dog Creek - White Wine - Chardonnay; Riesling 160
Table 148: Rouses - Heritage Wine - Cabernet; Chardonnay; Merlot; Reserve Super Premium Wine - Sauvignon Blanc; Zinfandel 161
Table 149: Chandon - Wine - etoile Tete de Cuvee 162


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