Wine in Mexico to 2011

This databook is a detailed information resource covering all the key data points on Wine in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Mexico increased between 2001-2006, growing at an average annual rate of 5.5%. The leading company in the market in 2006 was L.A.Cetto. The second-largest player was Bodegas de Santo Tomás with Alliance champagne in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Pernod Ricard 33
Sogrape Vinhos 35
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$ 2006-2011 39
Volume Analysis, 2001-2006 41
Volume Analysis, 2006-2011 42
Company and Brand Share Analysis 45
Expenditure & consumption Per Capita 48
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 60
Expenditure & consumption Per Capita 62
Chapter 7 CATEGORY ANALYSIS - STILL WINE 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share Analysis 74
Expenditure & consumption Per Capita 77
Chapter 8 COUNTRY COMPARISON 80
Value 80
Volume 85
Market Share 90
Chapter 9 NEW PRODUCT DEVELOPMENT 91
Product launches over time 91
Recent product launches 93
Chapter 10 MEXICO SOCIOECONOMIC PROFILE 94
Country Overview 94
Key Facts 95
Political Overview 96
Mexico Economic Overview 97
Chapter 11 MEXICO MACROECONOMIC PROFILE 98
Macroeconomic Indicators 98
Chapter 12 RESEARCH METHODOLOGY 103
Methodology overview 103
Secondary research 104
Market modelling 105
Primary research 106
Data finalisation 106
Ongoing research 107
Chapter 13 APPENDIX 108
Future readings 108
How to contact experts in your industry 108
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Table 1: Wine category definitions 8
Table 2: Mexico Wine value, 2001-2006 (MXN m, nominal prices) 18
Table 3: Mexico Wine value forecast, 2006-2011 (MXN m, nominal prices) 19
Table 4: Mexico Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Mexico Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Mexico Wine volume, 2001-2006 (Liters m) 23
Table 7: Mexico Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Mexico Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Mexico Wine volume, by brand 2005-2006 (Liters m) 27
Table 10: Mexico Wine company share by volume, 2005-2006 (%) 29
Table 11: Mexico Wine volume, by company, 2005-2006 (Liters m) 29
Table 12: Mexico Wine expenditure per capita, 2001-2006 (MXN, nominal prices) 30
Table 13: Mexico Wine forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 30
Table 14: Mexico Wine expenditure per capita, 2001-2006 (US$ nominal prices) 31
Table 15: Mexico Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 31
Table 16: Mexico Wine consumption per capita, 2001-2006 (Liters) 32
Table 17: Mexico Wine forecast consumption per capita, 2006-2011 (Liters) 32
Table 18: Pernod Ricard Key Facts 33
Table 19: Sogrape Vinhos Key Facts 35
Table 20: Mexico Fortified Wine value, 2001-2006 (MXN m, nominal prices) 36
Table 21: Mexico Fortified Wine value forecast, 2006-2011 (MXN m, nominal prices) 37
Table 22: Mexico Fortified Wine value, 2001-2006 (US$ m nominal prices) 39
Table 23: Mexico Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 39
Table 24: Mexico Fortified Wine volume, 2001-2006 (Liters m) 41
Table 25: Mexico Fortified Wine volume forecast, 2006-2011 (Liters m) 42
Table 26: Mexico Fortified Wine brand share, by volume, 2005-2006 (%) 45
Table 27: Mexico Fortified Wine volume, by brand 2005-2006 (Liters m) 45
Table 28: Mexico Fortified Wine company share by volume, 2005-2006 (%) 47
Table 29: Mexico Fortified Wine volume, by company, 2005-2006 (Liters m) 47
Table 30: Mexico Fortified Wine expenditure per capita, 2001-2006 (MXN, nominal prices) 48
Table 31: Mexico Fortified Wine forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 48
Table 32: Mexico Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 49
Table 33: Mexico Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 49
Table 34: Mexico Fortified Wine consumption per capita, 2001-2006 (Liters) 50
Table 35: Mexico Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 50
Table 36: Mexico Sparkling Wine value, 2001-2006 (MXN m, nominal prices) 51
Table 37: Mexico Sparkling Wine value forecast, 2006-2011 (MXN m, nominal prices) 52
Table 38: Mexico Sparkling Wine value, 2001-2006 (US$ m nominal prices) 54
Table 39: Mexico Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 54
Table 40: Mexico Sparkling Wine volume, 2001-2006 (Liters m) 56
Table 41: Mexico Sparkling Wine volume forecast, 2006-2011 (Liters m) 57
Table 42: Mexico Sparkling Wine brand share, by volume, 2005-2006 (%) 60
Table 43: Mexico Sparkling Wine volume, by brand 2005-2006 (Liters m) 60
Table 44: Mexico Sparkling Wine company share by volume, 2005-2006 (%) 61
Table 45: Mexico Sparkling Wine volume, by company, 2005-2006 (Liters m) 61
Table 46: Mexico Sparkling Wine expenditure per capita, 2001-2006 (MXN, nominal prices) 62
Table 47: Mexico Sparkling Wine forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 62
Table 48: Mexico Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 49: Mexico Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 50: Mexico Sparkling Wine consumption per capita, 2001-2006 (Liters) 64
Table 51: Mexico Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 64
Table 52: Mexico Still Wine value, 2001-2006 (MXN m, nominal prices) 65
Table 53: Mexico Still Wine value forecast, 2006-2011 (MXN m, nominal prices) 66
Table 54: Mexico Still Wine value, 2001-2006 (US$ m nominal prices) 68
Table 55: Mexico Still Wine value forecast, 2006-2011 (US$ m nominal prices) 68
Table 56: Mexico Still Wine volume, 2001-2006 (Liters m) 70
Table 57: Mexico Still Wine volume forecast, 2006-2011 (Liters m) 71
Table 58: Mexico Still Wine brand share, by volume, 2005-2006 (%) 74
Table 59: Mexico Still Wine volume, by brand 2005-2006 (Liters m) 74
Table 60: Mexico Still Wine company share by volume, 2005-2006 (%) 76
Table 61: Mexico Still Wine volume, by company, 2005-2006 (Liters m) 76
Table 62: Mexico Still Wine expenditure per capita, 2001-2006 (MXN, nominal prices) 77
Table 63: Mexico Still Wine forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 77
Table 64: Mexico Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 65: Mexico Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 78
Table 66: Mexico Still Wine consumption per capita, 2001-2006 (Liters) 79
Table 67: Mexico Still Wine forecast consumption per capita, 2006-2011 (Liters) 79
Table 68: Global Wine market value, 2006 80
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 83
Table 70: Global Wine market volume, 2006 85
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 88
Table 72: Leading players - Top 5 countries 90
Table 73: Mexico wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 91
Table 74: Mexico wine new product launches (reports), by flavor and fragrances, 2006 92
Table 75: Mexico wine new product launches (reports), by Ingredients, 2006 92
Table 76: Mexico wine new product launches (reports), by Package tags or Claims, 2006 93
Table 77: Mexico wine new product launches (reports) - Recent 5 launches 93
Table 78: Mexico Key Facts 95
Table 79: Mexico population, by age group, 2000-2005 (millions) 98
Table 80: Mexico population forecast, by age group, 2005-2010 (millions) 99
Table 81: Mexico population, by gender, 2000-2005 (millions) 99
Table 82: Mexico population forecast, by gender, 2005-2010 (millions) 100
Table 83: Mexico real GDP, 2000-2005 (MeP bn, 2005 prices) 100
Table 84: Mexico real GDP forecast, 2005-2010 (MeP bn, 2005 prices) 100
Table 85: Mexico nominal GDP, 2000-2005 (MeP bn, nominal prices) 101
Table 86: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices) 101
Table 87: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 101
Table 88: Mexico consumer price index, 2000-2005 (2000=100) 102
Table 89: Mexico consumer price index, 2005-2010 (2000=100) 102
Table 90: Mexico exchange rate, 2000-2005 102

Figure 1: Mexico Wine value & value forecast, 2001-2011 (MXN m, nominal prices) 20
Figure 2: Mexico Wine category growth comparison, by value, 2001-2011 22
Figure 3: Mexico Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Mexico Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Mexico Wine company share, by volume, 2005-2006 (%) 28
Figure 6: Mexico Fortified wine value & value forecast, 2001-2011 (MXN m, nominal prices) 38
Figure 7: Mexico Fortified wine category growth comparison, by value, 2001-2011 40
Figure 8: Mexico Fortified wine volume & volume forecast, 2001-2011 (Liters m) 43
Figure 9: Mexico Fortified wine category growth comparison, by volume, 2001-2011 44
Figure 10: Mexico Fortified wine company share, by volume, 2005-2006 (%) 46
Figure 11: Mexico Sparkling wine value & value forecast, 2001-2011 (MXN m, nominal prices) 53
Figure 12: Mexico Sparkling wine category growth comparison, by value, 2001-2011 55
Figure 13: Mexico Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 58
Figure 14: Mexico Sparkling wine category growth comparison, by volume, 2001-2011 59
Figure 15: Mexico Still wine value & value forecast, 2001-2011 (MXN m, nominal prices) 67
Figure 16: Mexico Still wine category growth comparison, by value, 2001-2011 69
Figure 17: Mexico Still wine volume & volume forecast, 2001-2011 (Liters m) 72
Figure 18: Mexico Still wine category growth comparison, by volume, 2001-2011 73
Figure 19: Mexico Still wine company share, by volume, 2005-2006 (%) 75
Figure 20: Global Wine market split (value terms, 2006) – Top 5 countries 81
Figure 21: Global Wine market value, 2001 – 2006 (Top 5 countries) 84
Figure 22: Global Wine market split (volume terms, 2006) – Top 5 countries 86
Figure 23: Global Wine market volume, 2001 – 2006 (Top 5 countries) 89
Figure 24: Map of Mexico 95
Figure 25: Annual data review process 104
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