Wine in Mexico to 2013

Introduction

This databook provides key data and information on the wine market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Mexico increased at a compound annual growth rate of 14.2% between 2003 and 2008.

The still wine category led the wine market in Mexico, accounting for a share of 87.5%.

Leading players in Mexican wine market include La Madrileña SA de CV, L.A.Cetto and Bodegas de Santo Tomás.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Mexico

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Mexican Peso), 2003?08 21
Value analysis (Mexican Peso), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Category Analysis: Still Wine 41
Value analysis (Mexican Peso), 2003?08 41
Value analysis (Mexican Peso), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 5 Category Analysis: Sparkling Wine 59
Value analysis (Mexican Peso), 2003?08 59
Value analysis (Mexican Peso), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Fortified Wine 75
Value analysis (Mexican Peso), 2003?08 75
Value analysis (Mexican Peso), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Category Analysis: Champagne 92
Value analysis (Mexican Peso), 2003?08 92
Value analysis (Mexican Peso), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Country Comparison 105
Value 105
Volume 109
Market share 113
Chapter 9 PESTLE Analysis 114
Summary 114
Political analysis 115
Economic analysis 119
Social analysis 123
Technological analysis 126
Legal analysis 129
Environmental analysis 132
Chapter 10 New Product Development 135
Product launches over time 135
Recent product launches 137
Chapter 11 Macroeconomic Profile 138
Macroeconomic indicators 138
Chapter 12 Research Methodology 143
Methodology overview 143
Secondary research 144
Market modeling 145
Creating an initial data model 145
Revising the initial data model 145
Creating a final estimate 146
Creating demographic value splits 146
Primary research 146
Data finalization 147
Ongoing research 147
Chapter 13 APPENDIX 148
Future readings 148
How to contact experts in your industry 148
Disclaimer 148

LIST OF FIGURES
Figure 1: Wine, Mexico, value by category (MXNm), 2003?13 23
Figure 2: Wine, Mexico, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Mexico, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Mexico, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Mexico, company share by volume (%), 2007?08 33
Figure 6: Wine, Mexico, distribution channels by volume (%), 2007?08 37
Figure 7: Still wine, Mexico, value by segment (MXNm), 2003?13 43
Figure 8: Still wine, Mexico, category growth comparison, by value, 2003?13 45
Figure 9: Still wine, Mexico, volume by segment (liters, million), 2003?13 48
Figure 10: Still wine, Mexico, category growth comparison, by volume, 2003?13 48
Figure 11: Still wine, Mexico, company share by volume (%), 2007?08 51
Figure 12: Still wine, Mexico, distribution channels by volume (%), 2007?08 55
Figure 13: Sparkling wine, Mexico, value by segment (MXNm), 2003?13 61
Figure 14: Sparkling wine, Mexico, category growth comparison, by value, 2003?13 63
Figure 15: Sparkling wine, Mexico, volume by segment (liters, million), 2003?13 66
Figure 16: Sparkling wine, Mexico, category growth comparison, by volume, 2003?13 66
Figure 17: Sparkling wine, Mexico, company share by volume (%), 2007?08 68
Figure 18: Sparkling wine, Mexico, distribution channels by volume (%), 2007?08 71
Figure 19: Fortified wine, Mexico, value by segment (MXNm), 2003?13 77
Figure 20: Fortified wine, Mexico, category growth comparison, by value, 2003?13 80
Figure 21: Fortified wine, Mexico, volume by segment (liters, million), 2003?13 83
Figure 22: Fortified wine, Mexico, category growth comparison, by volume, 2003?13 83
Figure 23: Fortified wine, Mexico, company share by volume (%), 2007?08 85
Figure 24: Fortified wine, Mexico, distribution channels by volume (%), 2007?08 88
Figure 25: Champagne, Mexico, value (MXNm), 2003?13 93
Figure 26: Champagne, Mexico, volume (liters, million), 2003?13 96
Figure 27: Champagne, Mexico, company share by volume (%), 2007?08 98
Figure 28: Champagne, Mexico, distribution channels by volume (%), 2007?08 101
Figure 29: Global wine market split (value terms, 2008), top five countries 106
Figure 30: Global wine market value, 2003–08, top five countries 108
Figure 31: Global wine market split (volume terms, 2008), top five countries 110
Figure 32: Global wine market volume, 2003–08, top five countries 112
Figure 33: Annual data review process 144

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Mexico, value by category (MXNm), 2003?08 21
Table 4: Wine, Mexico, value forecast by category (MXNm), 2008?13 22
Table 5: Wine, Mexico, value by category ($m), 2003?08 24
Table 6: Wine, Mexico, value forecast by category ($m), 2008?13 24
Table 7: Wine, Mexico, volume by category (liters, million), 2003?08 26
Table 8: Wine, Mexico, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, Mexico, brand share by volume (%), 2007?08 29
Table 10: Wine, Mexico, volume by brand (liters, million), 2007?08 31
Table 11: Wine, Mexico, company share by volume (%), 2007?08 34
Table 12: Wine, Mexico, volume by company (liters, million), 2007?08 35
Table 13: Wine, Mexico, distribution channels by volume (%), 2007?08 36
Table 14: Wine, Mexico, volume by distribution channel (liters, million), 2007?08 36
Table 15: Wine, Mexico, expenditure per capita (MXN), 2003?08 38
Table 16: Wine, Mexico, forecast expenditure per capita (MXN), 2008?13 38
Table 17: Wine, Mexico, expenditure per capita ($), 2003?08 39
Table 18: Wine, Mexico, forecast expenditure per capita ($), 2008?13 39
Table 19: Wine, Mexico, consumption per capita (liters), 2003?08 40
Table 20: Wine, Mexico, forecast consumption per capita (liters), 2008?13 40
Table 21: Still wine, Mexico, value by segment (MXNm), 2003?08 41
Table 22: Still wine, Mexico, value forecast by segment (MXNm), 2008?13 42
Table 23: Still wine, Mexico, value by segment ($m), 2003?08 44
Table 24: Still wine, Mexico, value forecast by segment ($m), 2008?13 44
Table 25: Still wine, Mexico, volume by segment (liters, million), 2003?08 46
Table 26: Still wine, Mexico, volume forecast by segment (liters, million), 2008?13 47
Table 27: Still wine, Mexico, brand share by volume (%), 2007?08 49
Table 28: Still wine, Mexico, volume by brand (liters, million), 2007?08 50
Table 29: Still wine, Mexico, company share by volume (%), 2007?08 52
Table 30: Still wine, Mexico, volume by company (liters, million), 2007?08 53
Table 31: Still wine, Mexico, distribution channels by volume (%), 2007?08 54
Table 32: Still wine, Mexico, volume by distribution channel (liters, million), 2007?08 54
Table 33: Still wine, Mexico, expenditure per capita (MXN), 2003?08 56
Table 34: Still wine, Mexico, forecast expenditure per capita (MXN), 2008?13 56
Table 35: Still wine, Mexico, expenditure per capita ($), 2003?08 57
Table 36: Still wine, Mexico, forecast expenditure per capita ($), 2008?13 57
Table 37: Still wine, Mexico, consumption per capita (liters), 2003?08 58
Table 38: Still wine, Mexico, forecast consumption per capita (liters), 2008?13 58
Table 39: Sparkling wine, Mexico, value by segment (MXNm), 2003?08 59
Table 40: Sparkling wine, Mexico, value forecast by segment (MXNm), 2008?13 60
Table 41: Sparkling wine, Mexico, value by segment ($m), 2003?08 62
Table 42: Sparkling wine, Mexico, value forecast by segment ($m), 2008?13 62
Table 43: Sparkling wine, Mexico, volume by segment (liters, million), 2003?08 64
Table 44: Sparkling wine, Mexico, volume forecast by segment (liters, million), 2008?13 65
Table 45: Sparkling wine, Mexico, brand share by volume (%), 2007?08 67
Table 46: Sparkling wine, Mexico, volume by brand (liters, million), 2007?08 67
Table 47: Sparkling wine, Mexico, company share by volume (%), 2007?08 69
Table 48: Sparkling wine, Mexico, volume by company (liters, million), 2007?08 69
Table 49: Sparkling wine, Mexico, distribution channels by volume (%), 2007?08 70
Table 50: Sparkling wine, Mexico, volume by distribution channel (liters, million), 2007?08 70
Table 51: Sparkling wine, Mexico, expenditure per capita (MXN), 2003?08 72
Table 52: Sparkling wine, Mexico, forecast expenditure per capita (MXN), 2008?13 72
Table 53: Sparkling wine, Mexico, expenditure per capita ($), 2003?08 73
Table 54: Sparkling wine, Mexico, forecast expenditure per capita ($), 2008?13 73
Table 55: Sparkling wine, Mexico, consumption per capita (liters), 2003?08 74
Table 56: Sparkling wine, Mexico, forecast consumption per capita (liters), 2008?13 74
Table 57: Fortified wine, Mexico, value by segment (MXNm), 2003?08 75
Table 58: Fortified wine, Mexico, value forecast by segment (MXNm), 2008?13 76
Table 59: Fortified wine, Mexico, value by segment ($m), 2003?08 78
Table 60: Fortified wine, Mexico, value forecast by segment ($m), 2008?13 79
Table 61: Fortified wine, Mexico, volume by segment (liters, million), 2003?08 81
Table 62: Fortified wine, Mexico, volume forecast by segment (liters, million), 2008?13 82
Table 63: Fortified wine, Mexico, brand share by volume (%), 2007?08 84
Table 64: Fortified wine, Mexico, volume by brand (liters, million), 2007?08 84
Table 65: Fortified wine, Mexico, company share by volume (%), 2007?08 86
Table 66: Fortified wine, Mexico, volume by company (liters, million), 2007?08 86
Table 67: Fortified wine, Mexico, distribution channels by volume (%), 2007?08 87
Table 68: Fortified wine, Mexico, volume by distribution channel (liters, million), 2007?08 87
Table 69: Fortified wine, Mexico, expenditure per capita (MXN), 2003?08 89
Table 70: Fortified wine, Mexico, forecast expenditure per capita (MXN), 2008?13 89
Table 71: Fortified wine, Mexico, expenditure per capita ($), 2003?08 90
Table 72: Fortified wine, Mexico, forecast expenditure per capita ($), 2008?13 90
Table 73: Fortified wine, Mexico, consumption per capita (liters), 2003?08 91
Table 74: Fortified wine, Mexico, forecast consumption per capita (liters), 2008?13 91
Table 75: Champagne, Mexico, value (MXNm), 2003?08 92
Table 76: Champagne, Mexico, value forecast (MXNm), 2008?13 93
Table 77: Champagne, Mexico, value ($m), 2003?08 94
Table 78: Champagne, Mexico, value forecast ($m), 2008?13 94
Table 79: Champagne, Mexico, volume (liters, million), 2003?08 95
Table 80: Champagne, Mexico, volume forecast (liters, million), 2008?13 96
Table 81: Champagne, Mexico, brand share by volume (%), 2007?08 97
Table 82: Champagne, Mexico, volume by brand (liters, million), 2007?08 97
Table 83: Champagne, Mexico, company share by volume (%), 2007?08 99
Table 84: Champagne, Mexico, volume by company (liters, million), 2007?08 99
Table 85: Champagne, Mexico, distribution channels by volume (%), 2007?08 100
Table 86: Champagne, Mexico, volume by distribution channel (liters, million), 2007?08 100
Table 87: Champagne, Mexico, expenditure per capita (MXN), 2003?08 102
Table 88: Champagne, Mexico, forecast expenditure per capita (MXN), 2008?13 102
Table 89: Champagne, Mexico, expenditure per capita ($), 2003?08 103
Table 90: Champagne, Mexico, forecast expenditure per capita ($), 2008?13 103
Table 91: Champagne, Mexico, consumption per capita (liters), 2003?08 104
Table 92: Champagne, Mexico, forecast consumption per capita (liters), 2008?13 104
Table 93: Global wine market value, 2008 105
Table 94: Global wine market split (value terms ($m), 2008), top five countries 108
Table 95: Global wine market volume, 2008 109
Table 96: Global wine market split (volume terms, 2008), top five countries 112
Table 97: Leading players, top five countries 113
Table 98: Analysis of Mexico’s political landscape 115
Table 99: Analysis of Mexico’s economy 119
Table 100: Analysis of Mexico’s social system 123
Table 101: Analysis of Mexico’s technology landscape 126
Table 102: Analysis of Mexico’s legal landscape 129
Table 103: Analysis of Mexico’s environmental landscape 132
Table 104: Mexico wine new product launches reports, by company (top five companies), 2009 135
Table 105: Mexico wine new product launches SKUs, by company (top five companies), 2009 135
Table 106: Mexico wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 136
Table 107: Mexico wine new product launches (reports), by ingredients (top 10 ingredients), 2009 136
Table 108: Mexico wine new product launches (reports), by package tags or claims 2009 137
Table 109: Mexico wine new product launches - recent five launches (2009) 137
Table 110: Mexico population, by age group, 2003?08 (millions) 138
Table 111: Mexico population forecast, by age group, 2008?13 (millions) 139
Table 112: Mexico population, by gender, 2003?08 (millions) 139
Table 113: Mexico population forecast, by gender, 2008?13 (millions) 140
Table 114: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 140
Table 115: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 140
Table 116: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 141
Table 117: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 141
Table 118: Mexico real GDP, 2003?08 ($bn, 2000 prices) 141
Table 119: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 142
Table 120: Mexico consumer price index, 2003?08 (2000=100) 142
Table 121: Mexico consumer price index, 2008?13 (2000=100) 142


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