TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Bodegas de Santo Tomas 21
L.A. Cetto 22
La Madrilena S.A de C.V 23
MARKET DISTRIBUTION 24
MARKET FORECASTS 25
Market value forecast 25
Market volume forecast 26
MACROECONOMIC INDICATORS 27
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32
LIST OF TABLES
Table 1: Mexico wine market value: $ million, 2005–09(e) 10
Table 2: Mexico wine market volume: million liters, 2005–09(e) 11
Table 3: Mexico wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Mexico wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Mexico wine market share: % share, by volume, 2009(e) 14
Table 6: Bodegas de Santo Tomas: key facts 21
Table 7: L.A. Cetto: key facts 22
Table 8: La Madrilena S.A de C.V: key facts 23
Table 9: Mexico wine market distribution: % share, by volume, 2009(e) 24
Table 10: Mexico wine market value forecast: $ million, 2009–14 25
Table 11: Mexico wine market volume forecast: million liters, 2009–14 26
Table 12: Mexico size of population (million), 2005–09 27
Table 13: Mexico gdp (constant 2000 prices, $ billion), 2005–09 27
Table 14: Mexico gdp (current prices, $ billion), 2005–09 27
Table 15: Mexico inflation, 2005–09 28
Table 16: Mexico consumer price index (absolute), 2005–09 28
Table 17: Mexico exchange rate, 2005–09 28
LIST OF FIGURES
Figure 1: Mexico wine market value: $ million, 2005–09(e) 10
Figure 2: Mexico wine market volume: million liters, 2005–09(e) 11
Figure 3: Mexico wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Mexico wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Mexico wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in Mexico, 2009 15
Figure 7: Drivers of buyer power in the wine market in Mexico, 2009 16
Figure 8: Drivers of supplier power in the wine market in Mexico, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in Mexico, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in Mexico, 2009 19
Figure 11: Drivers of degree of rivalry in the wine market in Mexico, 2009 20
Figure 12: Mexico wine market distribution: % share, by volume, 2009(e) 24
Figure 13: Mexico wine market value forecast: $ million, 2009–14 25
Figure 14: Mexico wine market volume forecast: million liters, 2009–14 26
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