Wine in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the wine market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine.

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Middle East and Africa increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The still wine category led the wine market in Middle East and Africa, accounting for a share of 81.5%.

The leading players in the Middle East and Africa wine market include DGB (Pty) Ltd, Distell Group Limited and Robertson Winery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Middle East and Africa Wine - Market Overview 21
Value analysis (US dollar), 2003?08 21
Value analysis (US dollar), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profile 34
Distell Group Limited 34
Chapter 6 Category Analysis: Still Wine 36
Value analysis (US dollar), 2003?08 36
Value analysis (US dollar), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Sparkling Wine 49
Value analysis (US dollar), 2003?08 49
Value analysis (US dollar), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Fortified Wine 62
Value analysis (US dollar), 2003?08 62
Value analysis (US dollar), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Category Analysis: Champagne 76
Value analysis (US dollar), 2003?08 76
Value analysis (US dollar), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company share analysis 80
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 10 Research Methodology 86
Methodology overview 86
Secondary research 87
Market modeling 88
Creating an initial data model 88
Revising the initial data model 88
Creating a final estimate 89
Creating demographic value splits 89
Primary research 89
Data finalization 90
Ongoing research 90
Chapter 11 APPENDIX 91
Future readings 91
How to contact experts in your industry 91
Disclaimer 91

LIST OF FIGURES
Figure 1: Wine, Middle East and Africa, value by category ($m), 2003?13 23
Figure 2: Wine, Middle East and Africa, category growth comparison, by value, 2003?13 23
Figure 3: Wine, Middle East and Africa, volume by category (liters, million), 2003?13 26
Figure 4: Wine, Middle East and Africa, category growth comparison, by volume, 2003?13 26
Figure 5: Wine, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 29
Figure 6: Wine, Middle East and Africa, distribution channels by volume (%), 2007?08 31
Figure 7: Still wine, Middle East and Africa, value by segment ($m), 2003?13 38
Figure 8: Still wine, Middle East and Africa, category growth comparison, by value, 2003?13 38
Figure 9: Still wine, Middle East and Africa, volume by segment (liters, million), 2003?13 41
Figure 10: Still wine, Middle East and Africa, category growth comparison, by volume, 2003?13 41
Figure 11: Still wine, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 44
Figure 12: Still wine, Middle East and Africa, distribution channels by volume (%), 2007?08 46
Figure 13: Sparkling wine, Middle East and Africa, value by segment ($m), 2003?13 51
Figure 14: Sparkling wine, Middle East and Africa, category growth comparison, by value, 2003?13 51
Figure 15: Sparkling wine, Middle East and Africa, volume by segment (liters, million), 2003?13 54
Figure 16: Sparkling wine, Middle East and Africa, category growth comparison, by volume, 2003?13 54
Figure 17: Sparkling wine, Middle East and Africa, company share by volume (%), 2007?08 57
Figure 18: Sparkling wine, Middle East and Africa, distribution channels by volume (%), 2007?08 59
Figure 19: Fortified wine, Middle East and Africa, value by segment ($m), 2003?13 64
Figure 20: Fortified wine, Middle East and Africa, category growth comparison, by value, 2003?13 64
Figure 21: Fortified wine, Middle East and Africa, volume by segment (liters, million), 2003?13 67
Figure 22: Fortified wine, Middle East and Africa, category growth comparison, by volume, 2003?13 67
Figure 23: Fortified wine, Middle East and Africa, company share by volume (%), 2007?08 70
Figure 24: Fortified wine, Middle East and Africa, distribution channels by volume (%), 2007?08 72
Figure 25: Champagne, Middle East and Africa, value ($m), 2003?13 77
Figure 26: Champagne, Middle East and Africa, volume (liters, million), 2003?13 79
Figure 27: Champagne, Middle East and Africa, company share by volume (%), 2007?08 81
Figure 28: Champagne, Middle East and Africa, distribution channels by volume (%), 2007?08 83
Figure 29: Annual data review process 87

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Middle East and Africa wine value (country-wise), 2003?08 ($m) 19
Table 4: Middle East and Africa wine value (country-wise) forecast, 2008?13 ($m) 19
Table 5: Middle East and Africa wine volume (country-wise), 2003?08 (liters, million) 20
Table 6: Middle East and Africa wine volume (country-wise) forecast, 2008?13 (liters, million) 20
Table 7: Wine, Middle East and Africa, value by category ($m), 2003?08 21
Table 8: Wine, Middle East and Africa, value forecast by category ($m), 2008?13 22
Table 9: Wine, Middle East and Africa, volume by category (liters, million), 2003?08 24
Table 10: Wine, Middle East and Africa, volume forecast by category (liters, million), 2008?13 25
Table 11: Wine, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 27
Table 12: Wine, Middle East and Africa, volume by company (liters, million), 2007?08 28
Table 13: Wine, Middle East and Africa, distribution channels by volume (%), 2007?08 30
Table 14: Wine, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 30
Table 15: Wine, Middle East and Africa, expenditure per capita ($), 2003?08 32
Table 16: Wine, Middle East and Africa, forecast expenditure per capita ($), 2008?13 32
Table 17: Wine, Middle East and Africa, consumption per capita (liters), 2003?08 33
Table 18: Wine, Middle East and Africa, forecast consumption per capita (liters), 2008?13 33
Table 19: Distell Group Limited key facts 34
Table 20: Still wine, Middle East and Africa, value by segment ($m), 2003?08 36
Table 21: Still wine, Middle East and Africa, value forecast by segment ($m), 2008?13 37
Table 22: Still wine, Middle East and Africa, volume by segment (liters, million), 2003?08 39
Table 23: Still wine, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 40
Table 24: Still wine, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 42
Table 25: Still wine, Middle East and Africa, volume by company (liters, million), 2007?08 43
Table 26: Still wine, Middle East and Africa, distribution channels by volume (%), 2007?08 45
Table 27: Still wine, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 45
Table 28: Still wine, Middle East and Africa, expenditure per capita ($), 2003?08 47
Table 29: Still wine, Middle East and Africa, forecast expenditure per capita ($), 2008?13 47
Table 30: Still wine, Middle East and Africa, consumption per capita (liters), 2003?08 48
Table 31: Still wine, Middle East and Africa, forecast consumption per capita (liters), 2008?13 48
Table 32: Sparkling wine, Middle East and Africa, value by segment ($m), 2003?08 49
Table 33: Sparkling wine, Middle East and Africa, value forecast by segment ($m), 2008?13 50
Table 34: Sparkling wine, Middle East and Africa, volume by segment (liters, million), 2003?08 52
Table 35: Sparkling wine, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 53
Table 36: Sparkling wine, Middle East and Africa, company share by volume (%), 2007?08 55
Table 37: Sparkling wine, Middle East and Africa, volume by company (liters, million), 2007?08 56
Table 38: Sparkling wine, Middle East and Africa, distribution channels by volume (%), 2007?08 58
Table 39: Sparkling wine, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 58
Table 40: Sparkling wine, Middle East and Africa, expenditure per capita ($), 2003?08 60
Table 41: Sparkling wine, Middle East and Africa, forecast expenditure per capita ($), 2008?13 60
Table 42: Sparkling wine, Middle East and Africa, consumption per capita (liters), 2003?08 61
Table 43: Sparkling wine, Middle East and Africa, forecast consumption per capita (liters), 2008?13 61
Table 44: Fortified wine, Middle East and Africa, value by segment ($m), 2003?08 62
Table 45: Fortified wine, Middle East and Africa, value forecast by segment ($m), 2008?13 63
Table 46: Fortified wine, Middle East and Africa, volume by segment (liters, million), 2003?08 65
Table 47: Fortified wine, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 66
Table 48: Fortified wine, Middle East and Africa, company share by volume (%), 2007?08 68
Table 49: Fortified wine, Middle East and Africa, volume by company (liters, million), 2007?08 69
Table 50: Fortified wine, Middle East and Africa, distribution channels by volume (%), 2007?08 71
Table 51: Fortified wine, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 71
Table 52: Fortified wine, Middle East and Africa, expenditure per capita ($), 2003?08 73
Table 53: Fortified wine, Middle East and Africa, forecast expenditure per capita ($), 2008?13 74
Table 54: Fortified wine, Middle East and Africa, consumption per capita (liters), 2003?08 74
Table 55: Fortified wine, Middle East and Africa, forecast consumption per capita (liters), 2008?13 75
Table 56: Champagne, Middle East and Africa, value ($m), 2003?08 76
Table 57: Champagne, Middle East and Africa, value forecast ($m), 2008?13 77
Table 58: Champagne, Middle East and Africa, volume (liters, million), 2003?08 78
Table 59: Champagne, Middle East and Africa, volume forecast (liters, million), 2008?13 79
Table 60: Champagne, Middle East and Africa, company share by volume (%), 2007?08 80
Table 61: Champagne, Middle East and Africa, volume by company (liters, million), 2007?08 80
Table 62: Champagne, Middle East and Africa, distribution channels by volume (%), 2007?08 82
Table 63: Champagne, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 82
Table 64: Champagne, Middle East and Africa, expenditure per capita ($), 2003?08 84
Table 65: Champagne, Middle East and Africa, forecast expenditure per capita ($), 2008?13 84
Table 66: Champagne, Middle East and Africa, consumption per capita (liters), 2003?08 85
Table 67: Champagne, Middle East and Africa, forecast consumption per capita (liters), 2008?13 85



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