Wine in Morocco to 2011

This databook is a detailed information resource covering all the key data points on Wine in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Morocco increased between 2001-2006, growing at an average annual rate of 5.8%. The leading company in the market in 2006 was Pernod Ricard. The second-largest player was Taittinger SA with Boizel champagne in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Pernod Ricard 33
Taittinger S A 35
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand Share Analysis 46
Expenditure & consumption Per Capita 49
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 55
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 57
Expenditure & consumption Per Capita 60
Chapter 7 CATEGORY ANALYSIS - STILL WINE 63
Value Analysis, 2001-2006 63
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 72
Expenditure & consumption Per Capita 75
Chapter 8 COUNTRY COMPARISON 78
Value 78
Volume 83
Market Share 88
Chapter 9 MOROCCO SOCIOECONOMIC PROFILE 89
Country Overview 89
Key Facts 90
Political Overview 91
Morocco Economic Overview 92
Chapter 10 MOROCCO MACROECONOMIC PROFILE 93
Macroeconomic Indicators 93
Chapter 11 RESEARCH METHODOLOGY 98
Methodology overview 98
Secondary research 99
Market modelling 100
Primary research 101
Data finalisation 101
Ongoing research 102
Chapter 12 APPENDIX 103
Future readings 103
How to contact experts in your industry 103
[Inhaltsverzeichnis ausblenden]

Table 1: Wine category definitions 8
Table 2: Morocco Wine value, 2001-2006 (MAD m, nominal prices) 18
Table 3: Morocco Wine value forecast, 2006-2011 (MAD m, nominal prices) 19
Table 4: Morocco Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Morocco Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Morocco Wine volume, 2001-2006 (Liters m) 23
Table 7: Morocco Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Morocco Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Morocco Wine volume, by brand 2005-2006 (Liters m) 27
Table 10: Morocco Wine company share by volume, 2005-2006 (%) 29
Table 11: Morocco Wine volume, by company, 2005-2006 (Liters m) 29
Table 12: Morocco Wine expenditure per capita, 2001-2006 (MAD, nominal prices) 30
Table 13: Morocco Wine forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 30
Table 14: Morocco Wine expenditure per capita, 2001-2006 (US$ nominal prices) 31
Table 15: Morocco Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 31
Table 16: Morocco Wine consumption per capita, 2001-2006 (Liters) 32
Table 17: Morocco Wine forecast consumption per capita, 2006-2011 (Liters) 32
Table 18: Pernod Ricard Key Facts 33
Table 19: Taittinger S A Key Facts 35
Table 20: Morocco Fortified Wine value, 2001-2006 (MAD m, nominal prices) 37
Table 21: Morocco Fortified Wine value forecast, 2006-2011 (MAD m, nominal prices) 38
Table 22: Morocco Fortified Wine value, 2001-2006 (US$ m nominal prices) 40
Table 23: Morocco Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 40
Table 24: Morocco Fortified Wine volume, 2001-2006 (Liters m) 42
Table 25: Morocco Fortified Wine volume forecast, 2006-2011 (Liters m) 43
Table 26: Morocco Fortified Wine brand share, by volume, 2005-2006 (%) 46
Table 27: Morocco Fortified Wine volume, by brand 2005-2006 (Liters m) 46
Table 28: Morocco Fortified Wine company share by volume, 2005-2006 (%) 48
Table 29: Morocco Fortified Wine volume, by company, 2005-2006 (Liters m) 48
Table 30: Morocco Fortified Wine expenditure per capita, 2001-2006 (MAD, nominal prices) 49
Table 31: Morocco Fortified Wine forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 49
Table 32: Morocco Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 50
Table 33: Morocco Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 50
Table 34: Morocco Fortified Wine consumption per capita, 2001-2006 (Liters) 51
Table 35: Morocco Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 51
Table 36: Morocco Sparkling Wine value, 2001-2006 (MAD m, nominal prices) 52
Table 37: Morocco Sparkling Wine value forecast, 2006-2011 (MAD m, nominal prices) 52
Table 38: Morocco Sparkling Wine value, 2001-2006 (US$ m nominal prices) 54
Table 39: Morocco Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 54
Table 40: Morocco Sparkling Wine volume, 2001-2006 (Liters m) 55
Table 41: Morocco Sparkling Wine volume forecast, 2006-2011 (Liters m) 55
Table 42: Morocco Sparkling Wine brand share, by volume, 2005-2006 (%) 57
Table 43: Morocco Sparkling Wine volume, by brand 2005-2006 (Liters m) 57
Table 44: Morocco Sparkling Wine company share by volume, 2005-2006 (%) 59
Table 45: Morocco Sparkling Wine volume, by company, 2005-2006 (Liters m) 59
Table 46: Morocco Sparkling Wine expenditure per capita, 2001-2006 (MAD, nominal prices) 60
Table 47: Morocco Sparkling Wine forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 60
Table 48: Morocco Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 49: Morocco Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 50: Morocco Sparkling Wine consumption per capita, 2001-2006 (Liters) 62
Table 51: Morocco Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 62
Table 52: Morocco Still Wine value, 2001-2006 (MAD m, nominal prices) 63
Table 53: Morocco Still Wine value forecast, 2006-2011 (MAD m, nominal prices) 64
Table 54: Morocco Still Wine value, 2001-2006 (US$ m nominal prices) 66
Table 55: Morocco Still Wine value forecast, 2006-2011 (US$ m nominal prices) 66
Table 56: Morocco Still Wine volume, 2001-2006 (Liters m) 68
Table 57: Morocco Still Wine volume forecast, 2006-2011 (Liters m) 69
Table 58: Morocco Still Wine brand share, by volume, 2005-2006 (%) 72
Table 59: Morocco Still Wine volume, by brand 2005-2006 (Liters m) 72
Table 60: Morocco Still Wine company share by volume, 2005-2006 (%) 74
Table 61: Morocco Still Wine volume, by company, 2005-2006 (Liters m) 74
Table 62: Morocco Still Wine expenditure per capita, 2001-2006 (MAD, nominal prices) 75
Table 63: Morocco Still Wine forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 75
Table 64: Morocco Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 76
Table 65: Morocco Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 76
Table 66: Morocco Still Wine consumption per capita, 2001-2006 (Liters) 77
Table 67: Morocco Still Wine forecast consumption per capita, 2006-2011 (Liters) 77
Table 68: Global Wine market value, 2006 78
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 81
Table 70: Global Wine market volume, 2006 83
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 86
Table 72: Leading players - Top 5 countries 88
Table 73: Morocco Key Facts 90
Table 74: Morocco population, by age group, 2000-2005 (millions) 93
Table 75: Morocco population forecast, by age group, 2005-2010 (millions) 94
Table 76: Morocco population, by gender, 2000-2005 (millions) 94
Table 77: Morocco population forecast, by gender, 2005-2010 (millions) 95
Table 78: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 95
Table 79: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 95
Table 80: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 96
Table 81: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 96
Table 82: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 96
Table 83: Morocco consumer price index, 2000-2005 (2000=100) 97
Table 84: Morocco consumer price index, 2005-2010 (2000=100) 97
Table 85: Morocco exchange rate, 2000-2005 97

Figure 1: Morocco Wine value & value forecast, 2001-2011 (MAD m, nominal prices) 20
Figure 2: Morocco Wine category growth comparison, by value, 2001-2011 22
Figure 3: Morocco Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Morocco Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Morocco Wine company share, by volume, 2005-2006 (%) 28
Figure 6: Morocco Fortified wine value & value forecast, 2001-2011 (MAD m, nominal prices) 39
Figure 7: Morocco Fortified wine category growth comparison, by value, 2001-2011 41
Figure 8: Morocco Fortified wine volume & volume forecast, 2001-2011 (Liters m) 44
Figure 9: Morocco Fortified wine category growth comparison, by volume, 2001-2011 45
Figure 10: Morocco Fortified wine company share, by volume, 2005-2006 (%) 47
Figure 11: Morocco Sparkling wine value & value forecast, 2001-2011 (MAD m, nominal prices) 53
Figure 12: Morocco Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 56
Figure 13: Morocco Sparkling wine company share, by volume, 2005-2006 (%) 58
Figure 14: Morocco Still wine value & value forecast, 2001-2011 (MAD m, nominal prices) 65
Figure 15: Morocco Still wine category growth comparison, by value, 2001-2011 67
Figure 16: Morocco Still wine volume & volume forecast, 2001-2011 (Liters m) 70
Figure 17: Morocco Still wine category growth comparison, by volume, 2001-2011 71
Figure 18: Morocco Still wine company share, by volume, 2005-2006 (%) 73
Figure 19: Global Wine market split (value terms, 2006) – Top 5 countries 79
Figure 20: Global Wine market value, 2001 – 2006 (Top 5 countries) 82
Figure 21: Global Wine market split (volume terms, 2006) – Top 5 countries 84
Figure 22: Global Wine market volume, 2001 – 2006 (Top 5 countries) 87
Figure 23: Map of Morocco 90
Figure 24: Annual data review process 99
[Tabellenverzeichnis ausblenden]