Wine in Nigeria to 2013

Introduction

This databook provides key data and information on the wine market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Nigeria increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The still wine category led the wine market in Nigeria, accounting for a share of 66.9%.

Leading players in Nigerian wine market include Pernod Ricard and Jacobs Wines Limited .

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Naira), 2003?08 21
Value analysis (Naira), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Pernod Ricard SA 39
Constellation Brands, Inc. 41
Chapter 5 Category Analysis: Still Wine 43
Value analysis (Naira), 2003?08 43
Value analysis (Naira), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Sparkling Wine 59
Value analysis (Naira), 2003?08 59
Value analysis (Naira), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Fortified Wine 75
Value analysis (Naira), 2003?08 75
Value analysis (Naira), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Champagne 92
Value analysis (Naira), 2003?08 92
Value analysis (Naira), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Country Comparison 105
Value 105
Volume 109
Market share 113
Chapter 10 Socioeconomic profile 114
Country overview 114
Key facts 115
Political overview 116
Economic overview 117
Chapter 11 New Product Development 118
Product launches over time 118
Recent product launches 119
Chapter 12 Macroeconomic Profile 120
Macroeconomic indicators 120
Chapter 13 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 14 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130

LIST OF FIGURES
Figure 1: Wine, Nigeria, value by category (NGNm), 2003?13 23
Figure 2: Wine, Nigeria, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Nigeria, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Nigeria, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Nigeria, company share by volume (%), 2007?08 31
Figure 6: Wine, Nigeria, distribution channels by volume (%), 2007?08 35
Figure 7: Still wine, Nigeria, value by segment (NGNm), 2003?13 45
Figure 8: Still wine, Nigeria, category growth comparison, by value, 2003?13 47
Figure 9: Still wine, Nigeria, volume by segment (liters, million), 2003?13 50
Figure 10: Still wine, Nigeria, category growth comparison, by volume, 2003?13 50
Figure 11: Still wine, Nigeria, company share by volume (%), 2007?08 52
Figure 12: Still wine, Nigeria, distribution channels by volume (%), 2007?08 55
Figure 13: Sparkling wine, Nigeria, value by segment (NGNm), 2003?13 61
Figure 14: Sparkling wine, Nigeria, category growth comparison, by value, 2003?13 63
Figure 15: Sparkling wine, Nigeria, volume by segment (liters, million), 2003?13 66
Figure 16: Sparkling wine, Nigeria, category growth comparison, by volume, 2003?13 66
Figure 17: Sparkling wine, Nigeria, company share by volume (%), 2007?08 68
Figure 18: Sparkling wine, Nigeria, distribution channels by volume (%), 2007?08 71
Figure 19: Fortified wine, Nigeria, value by segment (NGNm), 2003?13 77
Figure 20: Fortified wine, Nigeria, category growth comparison, by value, 2003?13 80
Figure 21: Fortified wine, Nigeria, volume by segment (liters, million), 2003?13 83
Figure 22: Fortified wine, Nigeria, category growth comparison, by volume, 2003?13 83
Figure 23: Fortified wine, Nigeria, company share by volume (%), 2007?08 85
Figure 24: Fortified wine, Nigeria, distribution channels by volume (%), 2007?08 88
Figure 25: Champagne, Nigeria, value (NGNm), 2003?13 93
Figure 26: Champagne, Nigeria, volume (liters, million), 2003?13 96
Figure 27: Champagne, Nigeria, company share by volume (%), 2007?08 98
Figure 28: Champagne, Nigeria, distribution channels by volume (%), 2007?08 101
Figure 29: Global wine market split (value terms, 2008), top five countries 106
Figure 30: Global wine market value, 2003–08, top five countries 108
Figure 31: Global wine market split (volume terms, 2008), top five countries 110
Figure 32: Global wine market volume, 2003–08, top five countries 112
Figure 33: Map of Nigeria 115
Figure 34: Annual data review process 126

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Nigeria, value by category (NGNm), 2003?08 21
Table 4: Wine, Nigeria, value forecast by category (NGNm), 2008?13 22
Table 5: Wine, Nigeria, value by category ($m), 2003?08 24
Table 6: Wine, Nigeria, value forecast by category ($m), 2008?13 24
Table 7: Wine, Nigeria, volume by category (liters, million), 2003?08 26
Table 8: Wine, Nigeria, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, Nigeria, brand share by volume (%), 2007?08 29
Table 10: Wine, Nigeria, volume by brand (liters, million), 2007?08 30
Table 11: Wine, Nigeria, company share by volume (%), 2007?08 32
Table 12: Wine, Nigeria, volume by company (liters, million), 2007?08 33
Table 13: Wine, Nigeria, distribution channels by volume (%), 2007?08 34
Table 14: Wine, Nigeria, volume by distribution channel (liters, million), 2007?08 34
Table 15: Wine, Nigeria, expenditure per capita (NGN), 2003?08 36
Table 16: Wine, Nigeria, forecast expenditure per capita (NGN), 2008?13 36
Table 17: Wine, Nigeria, expenditure per capita ($), 2003?08 37
Table 18: Wine, Nigeria, forecast expenditure per capita ($), 2008?13 37
Table 19: Wine, Nigeria, consumption per capita (liters), 2003?08 38
Table 20: Wine, Nigeria, forecast consumption per capita (liters), 2008?13 38
Table 21: Pernod Ricard SA key facts 39
Table 22: Constellation Brands, Inc. key facts 41
Table 23: Still wine, Nigeria, value by segment (NGNm), 2003?08 43
Table 24: Still wine, Nigeria, value forecast by segment (NGNm), 2008?13 44
Table 25: Still wine, Nigeria, value by segment ($m), 2003?08 46
Table 26: Still wine, Nigeria, value forecast by segment ($m), 2008?13 46
Table 27: Still wine, Nigeria, volume by segment (liters, million), 2003?08 48
Table 28: Still wine, Nigeria, volume forecast by segment (liters, million), 2008?13 49
Table 29: Still wine, Nigeria, brand share by volume (%), 2007?08 51
Table 30: Still wine, Nigeria, volume by brand (liters, million), 2007?08 51
Table 31: Still wine, Nigeria, company share by volume (%), 2007?08 53
Table 32: Still wine, Nigeria, volume by company (liters, million), 2007?08 53
Table 33: Still wine, Nigeria, distribution channels by volume (%), 2007?08 54
Table 34: Still wine, Nigeria, volume by distribution channel (liters, million), 2007?08 54
Table 35: Still wine, Nigeria, expenditure per capita (NGN), 2003?08 56
Table 36: Still wine, Nigeria, forecast expenditure per capita (NGN), 2008?13 56
Table 37: Still wine, Nigeria, expenditure per capita ($), 2003?08 57
Table 38: Still wine, Nigeria, forecast expenditure per capita ($), 2008?13 57
Table 39: Still wine, Nigeria, consumption per capita (liters), 2003?08 58
Table 40: Still wine, Nigeria, forecast consumption per capita (liters), 2008?13 58
Table 41: Sparkling wine, Nigeria, value by segment (NGNm), 2003?08 59
Table 42: Sparkling wine, Nigeria, value forecast by segment (NGNm), 2008?13 60
Table 43: Sparkling wine, Nigeria, value by segment ($m), 2003?08 62
Table 44: Sparkling wine, Nigeria, value forecast by segment ($m), 2008?13 62
Table 45: Sparkling wine, Nigeria, volume by segment (liters, million), 2003?08 64
Table 46: Sparkling wine, Nigeria, volume forecast by segment (liters, million), 2008?13 65
Table 47: Sparkling wine, Nigeria, brand share by volume (%), 2007?08 67
Table 48: Sparkling wine, Nigeria, volume by brand (liters, million), 2007?08 67
Table 49: Sparkling wine, Nigeria, company share by volume (%), 2007?08 69
Table 50: Sparkling wine, Nigeria, volume by company (liters, million), 2007?08 69
Table 51: Sparkling wine, Nigeria, distribution channels by volume (%), 2007?08 70
Table 52: Sparkling wine, Nigeria, volume by distribution channel (liters, million), 2007?08 70
Table 53: Sparkling wine, Nigeria, expenditure per capita (NGN), 2003?08 72
Table 54: Sparkling wine, Nigeria, forecast expenditure per capita (NGN), 2008?13 72
Table 55: Sparkling wine, Nigeria, expenditure per capita ($), 2003?08 73
Table 56: Sparkling wine, Nigeria, forecast expenditure per capita ($), 2008?13 73
Table 57: Sparkling wine, Nigeria, consumption per capita (liters), 2003?08 74
Table 58: Sparkling wine, Nigeria, forecast consumption per capita (liters), 2008?13 74
Table 59: Fortified wine, Nigeria, value by segment (NGNm), 2003?08 75
Table 60: Fortified wine, Nigeria, value forecast by segment (NGNm), 2008?13 76
Table 61: Fortified wine, Nigeria, value by segment ($m), 2003?08 78
Table 62: Fortified wine, Nigeria, value forecast by segment ($m), 2008?13 79
Table 63: Fortified wine, Nigeria, volume by segment (liters, million), 2003?08 81
Table 64: Fortified wine, Nigeria, volume forecast by segment (liters, million), 2008?13 82
Table 65: Fortified wine, Nigeria, brand share by volume (%), 2007?08 84
Table 66: Fortified wine, Nigeria, volume by brand (liters, million), 2007?08 84
Table 67: Fortified wine, Nigeria, company share by volume (%), 2007?08 86
Table 68: Fortified wine, Nigeria, volume by company (liters, million), 2007?08 86
Table 69: Fortified wine, Nigeria, distribution channels by volume (%), 2007?08 87
Table 70: Fortified wine, Nigeria, volume by distribution channel (liters, million), 2007?08 87
Table 71: Fortified wine, Nigeria, expenditure per capita (NGN), 2003?08 89
Table 72: Fortified wine, Nigeria, forecast expenditure per capita (NGN), 2008?13 89
Table 73: Fortified wine, Nigeria, expenditure per capita ($), 2003?08 90
Table 74: Fortified wine, Nigeria, forecast expenditure per capita ($), 2008?13 90
Table 75: Fortified wine, Nigeria, consumption per capita (liters), 2003?08 91
Table 76: Fortified wine, Nigeria, forecast consumption per capita (liters), 2008?13 91
Table 77: Champagne, Nigeria, value (NGNm), 2003?08 92
Table 78: Champagne, Nigeria, value forecast (NGNm), 2008?13 93
Table 79: Champagne, Nigeria, value ($m), 2003?08 94
Table 80: Champagne, Nigeria, value forecast ($m), 2008?13 94
Table 81: Champagne, Nigeria, volume (liters, million), 2003?08 95
Table 82: Champagne, Nigeria, volume forecast (liters, million), 2008?13 96
Table 83: Champagne, Nigeria, brand share by volume (%), 2007?08 97
Table 84: Champagne, Nigeria, volume by brand (liters, million), 2007?08 97
Table 85: Champagne, Nigeria, company share by volume (%), 2007?08 99
Table 86: Champagne, Nigeria, volume by company (liters, million), 2007?08 99
Table 87: Champagne, Nigeria, distribution channels by volume (%), 2007?08 100
Table 88: Champagne, Nigeria, volume by distribution channel (liters, million), 2007?08 100
Table 89: Champagne, Nigeria, expenditure per capita (NGN), 2003?08 102
Table 90: Champagne, Nigeria, forecast expenditure per capita (NGN), 2008?13 102
Table 91: Champagne, Nigeria, expenditure per capita ($), 2003?08 103
Table 92: Champagne, Nigeria, forecast expenditure per capita ($), 2008?13 103
Table 93: Champagne, Nigeria, consumption per capita (liters), 2003?08 104
Table 94: Champagne, Nigeria, forecast consumption per capita (liters), 2008?13 104
Table 95: Global wine market value, 2008 105
Table 96: Global wine market split (value terms ($m), 2008), top five countries 108
Table 97: Global wine market volume, 2008 109
Table 98: Global wine market split (volume terms, 2008), top five countries 112
Table 99: Leading players, top five countries 113
Table 100: Nigeria key facts 115
Table 101: Nigeria wine new product launches reports, by company 2009 118
Table 102: Nigeria wine new product launches SKUs, by company, 2009 118
Table 103: Nigeria wine new product launches (reports), by flavor and fragrances 2009 118
Table 104: Nigeria wine new product launches (reports), by ingredients 2009 119
Table 105: Nigeria wine new product launches (reports), by package tags or claims 2009 119
Table 106: Nigeria wine new product launch, 2009 119
Table 107: Nigeria population, by age group, 2003?08 (millions) 120
Table 108: Nigeria population forecast, by age group, 2008?13 (millions) 121
Table 109: Nigeria population, by gender, 2003?08 (millions) 121
Table 110: Nigeria population forecast, by gender, 2008?13 (millions) 122
Table 111: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 122
Table 112: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 122
Table 113: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 123
Table 114: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 123
Table 115: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 123
Table 116: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 124
Table 117: Nigeria consumer price index, 2003?08 (2000=100) 124
Table 118: Nigeria consumer price index, 2008?13 (2000=100) 124


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