Wine in Nigeria to 2014

Introduction

This databook provides key data and information on the wine market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Nigeria increased at a compound annual growth rate of 14.9% between 2004 and 2009.

The still wine category led the wine market in Nigeria, accounting for a share of 81.1%.

Leading players in Nigerian wine market include Jacobs Wines Limited, Carlo Rossi Vineyard and Vinalia S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Nigerian Naira), 2004?09 21
Value analysis (Nigerian Naira), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Category Analysis: Still Wine 39
Value analysis (Nigerian Naira), 2004?09 39
Value analysis (Nigerian Naira), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 5 Category Analysis: Sparkling Wine 55
Value analysis (Nigerian Naira), 2004?09 55
Value analysis (Nigerian Naira), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Champagne 71
Value analysis (Nigerian Naira), 2004?09 71
Value analysis (Nigerian Naira), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Fortified Wine 84
Value analysis (Nigerian Naira), 2004?09 84
Value analysis (Nigerian Naira), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 9 New Product Development 110
Product launches over time 110
Recent product launches 112
Chapter 10 Macroeconomic Profile 113
Macroeconomic Indicators 113
Chapter 11 Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Chapter 12 Appendix 123
Future readings 123
How to contact experts in your industry 123
Disclaimer 123

LIST OF FIGURES
Figure 1: Wine, Nigeria, value by category (NGNm), 2004?14 23
Figure 2: Wine, Nigeria, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Nigeria, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Nigeria, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Nigeria, company share by volume (%), 2008?09 31
Figure 6: Wine, Nigeria, distribution channels by volume (%), 2008?09 35
Figure 7: Still wine, Nigeria, value by segment (NGNm), 2004?14 41
Figure 8: Still wine, Nigeria, category growth comparison, by value, 2004?14 43
Figure 9: Still wine, Nigeria, volume by segment (liters, million), 2004?14 46
Figure 10: Still wine, Nigeria, category growth comparison, by volume, 2004?14 46
Figure 11: Still wine, Nigeria, company share by volume (%), 2008?09 48
Figure 12: Still wine, Nigeria, distribution channels by volume (%), 2008?09 51
Figure 13: Sparkling wine, Nigeria, value by segment (NGNm), 2004?14 57
Figure 14: Sparkling wine, Nigeria, category growth comparison, by value, 2004?14 59
Figure 15: Sparkling wine, Nigeria, volume by segment (liters, million), 2004?14 62
Figure 16: Sparkling wine, Nigeria, category growth comparison, by volume, 2004?14 62
Figure 17: Sparkling wine, Nigeria, company share by volume (%), 2008?09 64
Figure 18: Sparkling wine, Nigeria, distribution channels by volume (%), 2008?09 67
Figure 19: Champagne, Nigeria, value (NGNm), 2004?14 72
Figure 20: Champagne, Nigeria, volume (liters, million), 2004?14 75
Figure 21: Champagne, Nigeria, company share by volume (%), 2008?09 77
Figure 22: Champagne, Nigeria, distribution channels by volume (%), 2008?09 80
Figure 23: Fortified wine, Nigeria, value by segment (NGNm), 2004?14 86
Figure 24: Fortified wine, Nigeria, category growth comparison, by value, 2004?14 89
Figure 25: Fortified wine, Nigeria, volume by segment (liters, million), 2004?14 92
Figure 26: Fortified wine, Nigeria, category growth comparison, by volume, 2004?14 92
Figure 27: Fortified wine, Nigeria, company share by volume (%), 2008?09 94
Figure 28: Fortified wine, Nigeria, distribution channels by volume (%), 2008?09 97
Figure 29: Global wine market split (value terms, 2009), top five countries 102
Figure 30: Global wine market value, 2004–09, top five countries 104
Figure 31: Global wine market split (volume terms, 2009), top five countries 106
Figure 32: Global wine market volume, 2004–09, top five countries 108
Figure 33: Annual data review process 119

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Nigeria, value by category (NGNm), 2004?09 21
Table 4: Wine, Nigeria, value forecast by category (NGNm), 2009?14 22
Table 5: Wine, Nigeria, value by category ($m), 2004?09 24
Table 6: Wine, Nigeria, value forecast by category ($m), 2009?14 24
Table 7: Wine, Nigeria, volume by category (liters, million), 2004?09 26
Table 8: Wine, Nigeria, volume forecast by category (liters, million), 2009?14 27
Table 9: Wine, Nigeria, brand share by volume (%), 2008?09 29
Table 10: Wine, Nigeria, volume by brand (liters, million), 2008?09 30
Table 11: Wine, Nigeria, company share by volume (%), 2008?09 32
Table 12: Wine, Nigeria, volume by company (liters, million), 2008?09 33
Table 13: Wine, Nigeria, distribution channels by volume (%), 2008?09 34
Table 14: Wine, Nigeria, volume by distribution channel (liters, million), 2008?09 34
Table 15: Wine, Nigeria, expenditure per capita (NGN), 2004?09 36
Table 16: Wine, Nigeria, forecast expenditure per capita (NGN), 2009?14 36
Table 17: Wine, Nigeria, expenditure per capita ($), 2004?09 37
Table 18: Wine, Nigeria, forecast expenditure per capita ($), 2009?14 37
Table 19: Wine, Nigeria, consumption per capita (liters), 2004?09 38
Table 20: Wine, Nigeria, forecast consumption per capita (liters), 2009?14 38
Table 21: Still wine, Nigeria, value by segment (NGNm), 2004?09 39
Table 22: Still wine, Nigeria, value forecast by segment (NGNm), 2009?14 40
Table 23: Still wine, Nigeria, value by segment ($m), 2004?09 42
Table 24: Still wine, Nigeria, value forecast by segment ($m), 2009?14 42
Table 25: Still wine, Nigeria, volume by segment (liters, million), 2004?09 44
Table 26: Still wine, Nigeria, volume forecast by segment (liters, million), 2009?14 45
Table 27: Still wine, Nigeria, brand share by volume (%), 2008?09 47
Table 28: Still wine, Nigeria, volume by brand (liters, million), 2008?09 47
Table 29: Still wine, Nigeria, company share by volume (%), 2008?09 49
Table 30: Still wine, Nigeria, volume by company (liters, million), 2008?09 49
Table 31: Still wine, Nigeria, distribution channels by volume (%), 2008?09 50
Table 32: Still wine, Nigeria, volume by distribution channel (liters, million), 2008?09 50
Table 33: Still wine, Nigeria, expenditure per capita (NGN), 2004?09 52
Table 34: Still wine, Nigeria, forecast expenditure per capita (NGN), 2009?14 52
Table 35: Still wine, Nigeria, expenditure per capita ($), 2004?09 53
Table 36: Still wine, Nigeria, forecast expenditure per capita ($), 2009?14 53
Table 37: Still wine, Nigeria, consumption per capita (liters), 2004?09 54
Table 38: Still wine, Nigeria, forecast consumption per capita (liters), 2009?14 54
Table 39: Sparkling wine, Nigeria, value by segment (NGNm), 2004?09 55
Table 40: Sparkling wine, Nigeria, value forecast by segment (NGNm), 2009?14 56
Table 41: Sparkling wine, Nigeria, value by segment ($m), 2004?09 58
Table 42: Sparkling wine, Nigeria, value forecast by segment ($m), 2009?14 58
Table 43: Sparkling wine, Nigeria, volume by segment (liters, million), 2004?09 60
Table 44: Sparkling wine, Nigeria, volume forecast by segment (liters, million), 2009?14 61
Table 45: Sparkling wine, Nigeria, brand share by volume (%), 2008?09 63
Table 46: Sparkling wine, Nigeria, volume by brand (liters, million), 2008?09 63
Table 47: Sparkling wine, Nigeria, company share by volume (%), 2008?09 65
Table 48: Sparkling wine, Nigeria, volume by company (liters, million), 2008?09 65
Table 49: Sparkling wine, Nigeria, distribution channels by volume (%), 2008?09 66
Table 50: Sparkling wine, Nigeria, volume by distribution channel (liters, million), 2008?09 66
Table 51: Sparkling wine, Nigeria, expenditure per capita (NGN), 2004?09 68
Table 52: Sparkling wine, Nigeria, forecast expenditure per capita (NGN), 2009?14 68
Table 53: Sparkling wine, Nigeria, expenditure per capita ($), 2004?09 69
Table 54: Sparkling wine, Nigeria, forecast expenditure per capita ($), 2009?14 69
Table 55: Sparkling wine, Nigeria, consumption per capita (liters), 2004?09 70
Table 56: Sparkling wine, Nigeria, forecast consumption per capita (liters), 2009?14 70
Table 57: Champagne, Nigeria, value (NGNm), 2004?09 71
Table 58: Champagne, Nigeria, value forecast (NGNm), 2009?14 72
Table 59: Champagne, Nigeria, value ($m), 2004?09 73
Table 60: Champagne, Nigeria, value forecast ($m), 2009?14 73
Table 61: Champagne, Nigeria, volume (liters, million), 2004?09 74
Table 62: Champagne, Nigeria, volume forecast (liters, million), 2009?14 75
Table 63: Champagne, Nigeria, brand share by volume (%), 2008?09 76
Table 64: Champagne, Nigeria, volume by brand (liters, million), 2008?09 76
Table 65: Champagne, Nigeria, company share by volume (%), 2008?09 78
Table 66: Champagne, Nigeria, volume by company (liters, million), 2008?09 78
Table 67: Champagne, Nigeria, distribution channels by volume (%), 2008?09 79
Table 68: Champagne, Nigeria, volume by distribution channel (liters, million), 2008?09 79
Table 69: Champagne, Nigeria, expenditure per capita (NGN), 2004?09 81
Table 70: Champagne, Nigeria, forecast expenditure per capita (NGN), 2009?14 81
Table 71: Champagne, Nigeria, expenditure per capita ($), 2004?09 82
Table 72: Champagne, Nigeria, forecast expenditure per capita ($), 2009?14 82
Table 73: Champagne, Nigeria, consumption per capita (liters), 2004?09 83
Table 74: Champagne, Nigeria, forecast consumption per capita (liters), 2009?14 83
Table 75: Fortified wine, Nigeria, value by segment (NGNm), 2004?09 84
Table 76: Fortified wine, Nigeria, value forecast by segment (NGNm), 2009?14 85
Table 77: Fortified wine, Nigeria, value by segment ($m), 2004?09 87
Table 78: Fortified wine, Nigeria, value forecast by segment ($m), 2009?14 88
Table 79: Fortified wine, Nigeria, volume by segment (liters, million), 2004?09 90
Table 80: Fortified wine, Nigeria, volume forecast by segment (liters, million), 2009?14 91
Table 81: Fortified wine, Nigeria, brand share by volume (%), 2008?09 93
Table 82: Fortified wine, Nigeria, volume by brand (liters, million), 2008?09 93
Table 83: Fortified wine, Nigeria, company share by volume (%), 2008?09 95
Table 84: Fortified wine, Nigeria, volume by company (liters, million), 2008?09 95
Table 85: Fortified wine, Nigeria, distribution channels by volume (%), 2008?09 96
Table 86: Fortified wine, Nigeria, volume by distribution channel (liters, million), 2008?09 96
Table 87: Fortified wine, Nigeria, expenditure per capita (NGN), 2004?09 98
Table 88: Fortified wine, Nigeria, forecast expenditure per capita (NGN), 2009?14 98
Table 89: Fortified wine, Nigeria, expenditure per capita ($), 2004?09 99
Table 90: Fortified wine, Nigeria, forecast expenditure per capita ($), 2009?14 99
Table 91: Fortified wine, Nigeria, consumption per capita (liters), 2004?09 100
Table 92: Fortified wine, Nigeria, forecast consumption per capita (liters), 2009?14 100
Table 93: Global wine market value, 2009 101
Table 94: Global wine market split (value terms ($m), 2009), top five countries 104
Table 95: Global wine market volume, 2009 105
Table 96: Global wine market split (volume terms, 2009), top five countries 108
Table 97: Leading players, top five countries 109
Table 98: Nigeria wine new product launches reports, by company 2009 110
Table 99: Nigeria wine new product launches SKUs, by company 2009 110
Table 100: Nigeria wine new product launches (reports), by flavor and fragrances 2009 111
Table 101: Nigeria wine new product launches (reports), by ingredients 2009 111
Table 102: Nigeria wine new product launches (reports), by package tags or claims 2009 112
Table 103: Nigeria wine new product launches - recent launch (2009) 112
Table 104: Nigeria population, by age group, 2004?09 (millions) 113
Table 105: Nigeria population forecast, by age group, 2009?14 (millions) 114
Table 106: Nigeria population, by gender, 2004?09 (millions) 114
Table 107: Nigeria population forecast, by gender, 2009?14 (millions) 115
Table 108: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 115
Table 109: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 115
Table 110: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 116
Table 111: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 116
Table 112: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 116
Table 113: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 117
Table 114: Nigeria consumer price index, 2004?09 (2000=100) 117
Table 115: Nigeria consumer price index, 2009?14 (2000=100) 117



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