Wine in North America to 2013

Introduction

This databook provides key data and information on the wine market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine.

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in North America increased at a compound annual growth rate of 3.5% between 2003 and 2008.

The still wine category led the wine market in North America, accounting for a share of 83.7%.

The leading players in the North American wine market include Constellation Brands, Inc., E. & J. Gallo Winery and W.J. Deutsch & Sons, Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 North America Wine - Market Overview 21
Value analysis (US dollar), 2003?08 21
Value analysis (US dollar), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Constellation Brands, Inc. 34
E. & J. Gallo Winery 36
Chapter 6 Category Analysis: Still Wine 38
Value analysis (US dollar), 2003?08 38
Value analysis (US dollar), 2008?13 39
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Sparkling Wine 51
Value analysis (US dollar), 2003?08 51
Value analysis (US dollar), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Fortified Wine 63
Value analysis (US dollar), 2003?08 63
Value analysis (US dollar), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Category Analysis: Champagne 76
Value analysis (US dollar), 2003?08 76
Value analysis (US dollar), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company share analysis 80
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 10 Research Methodology 86
Methodology overview 86
Secondary research 87
Market modeling 88
Creating an initial data model 88
Revising the initial data model 88
Creating a final estimate 89
Creating demographic value splits 89
Primary research 89
Data finalization 90
Ongoing research 90
Chapter 11 APPENDIX 91
Future readings 91
How to contact experts in your industry 91
Disclaimer 91

LIST OF FIGURES
Figure 1: Wine, North America, value by category ($m), 2003?13 23
Figure 2: Wine, North America, category growth comparison, by value, 2003?13 23
Figure 3: Wine, North America, volume by category (liters, million), 2003?13 26
Figure 4: Wine, North America, category growth comparison, by volume, 2003?13 26
Figure 5: Wine, North America, company share (top five companies) by volume (%), 2007?08 29
Figure 6: Wine, North America, distribution channels by volume (%), 2007?08 31
Figure 7: Still wine, North America, value by segment ($m), 2003?13 40
Figure 8: Still wine, North America, category growth comparison, by value, 2003?13 40
Figure 9: Still wine, North America, volume by segment (liters, million), 2003?13 43
Figure 10: Still wine, North America, category growth comparison, by volume, 2003?13 43
Figure 11: Still wine, North America, company share by volume (%), 2007?08 46
Figure 12: Still wine, North America, distribution channels by volume (%), 2007?08 48
Figure 13: Sparkling wine, North America, value by segment ($m), 2003?13 53
Figure 14: Sparkling wine, North America, category growth comparison, by value, 2003?13 53
Figure 15: Sparkling wine, North America, volume by segment (liters, million), 2003?13 56
Figure 16: Sparkling wine, North America, category growth comparison, by volume, 2003?13 56
Figure 17: Sparkling wine, North America, company share by volume (%), 2007?08 58
Figure 18: Sparkling wine, North America, distribution channels by volume (%), 2007?08 60
Figure 19: Fortified wine, North America, value by segment ($m), 2003?13 65
Figure 20: Fortified wine, North America, category growth comparison, by value, 2003?13 65
Figure 21: Fortified wine, North America, volume by segment (liters, million), 2003?13 68
Figure 22: Fortified wine, North America, category growth comparison, by volume, 2003?13 68
Figure 23: Fortified wine, North America, company share by volume (%), 2007?08 70
Figure 24: Fortified wine, North America, distribution channels by volume (%), 2007?08 72
Figure 25: Champagne, North America, value ($m), 2003?13 77
Figure 26: Champagne, North America, volume (liters, million), 2003?13 79
Figure 27: Champagne, North America, company share by volume (%), 2007?08 81
Figure 28: Champagne, North America, distribution channels by volume (%), 2007?08 83
Figure 29: Annual data review process 87

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: North America wine value (country-wise), 2003?08 ($m) 19
Table 4: North America wine value (country-wise) forecast, 2008?13 ($m) 19
Table 5: North America wine volume (country-wise), 2003?08 (liters, million) 20
Table 6: North America wine volume (country-wise) forecast, 2008?13 (liters, million) 20
Table 7: Wine, North America, value by category ($m), 2003?08 21
Table 8: Wine, North America, value forecast by category ($m), 2008?13 22
Table 9: Wine, North America, volume by category (liters, million), 2003?08 24
Table 10: Wine, North America, volume forecast by category (liters, million), 2008?13 25
Table 11: Wine, North America, company share (top 20 companies) by volume (%), 2007?08 27
Table 12: Wine, North America, volume by company (liters, million), 2007?08 28
Table 13: Wine, North America, distribution channels by volume (%), 2007?08 30
Table 14: Wine, North America, volume by distribution channel (liters, million), 2007?08 30
Table 15: Wine, North America, expenditure per capita ($), 2003?08 32
Table 16: Wine, North America, forecast expenditure per capita ($), 2008?13 32
Table 17: Wine, North America, consumption per capita (liters), 2003?08 33
Table 18: Wine, North America, forecast consumption per capita (liters), 2008?13 33
Table 19: Constellation Brands, Inc. key facts 34
Table 20: E. & J. Gallo Winery key facts 36
Table 21: Still wine, North America, value by segment ($m), 2003?08 38
Table 22: Still wine, North America, value forecast by segment ($m), 2008?13 39
Table 23: Still wine, North America, volume by segment (liters, million), 2003?08 41
Table 24: Still wine, North America, volume forecast by segment (liters, million), 2008?13 42
Table 25: Still wine, North America, company share by volume (%), 2007?08 44
Table 26: Still wine, North America, volume by company (liters, million), 2007?08 45
Table 27: Still wine, North America, distribution channels by volume (%), 2007?08 47
Table 28: Still wine, North America, volume by distribution channel (liters, million), 2007?08 47
Table 29: Still wine, North America, expenditure per capita ($), 2003?08 49
Table 30: Still wine, North America, forecast expenditure per capita ($), 2008?13 49
Table 31: Still wine, North America, consumption per capita (liters), 2003?08 50
Table 32: Still wine, North America, forecast consumption per capita (liters), 2008?13 50
Table 33: Sparkling wine, North America, value by segment ($m), 2003?08 51
Table 34: Sparkling wine, North America, value forecast by segment ($m), 2008?13 52
Table 35: Sparkling wine, North America, volume by segment (liters, million), 2003?08 54
Table 36: Sparkling wine, North America, volume forecast by segment (liters, million), 2008?13 55
Table 37: Sparkling wine, North America, company share by volume (%), 2007?08 57
Table 38: Sparkling wine, North America, volume by company (liters, million), 2007?08 57
Table 39: Sparkling wine, North America, distribution channels by volume (%), 2007?08 59
Table 40: Sparkling wine, North America, volume by distribution channel (liters, million), 2007?08 59
Table 41: Sparkling wine, North America, expenditure per capita ($), 2003?08 61
Table 42: Sparkling wine, North America, forecast expenditure per capita ($), 2008?13 61
Table 43: Sparkling wine, North America, consumption per capita (liters), 2003?08 62
Table 44: Sparkling wine, North America, forecast consumption per capita (liters), 2008?13 62
Table 45: Fortified wine, North America, value by segment ($m), 2003?08 63
Table 46: Fortified wine, North America, value forecast by segment ($m), 2008?13 64
Table 47: Fortified wine, North America, volume by segment (liters, million), 2003?08 66
Table 48: Fortified wine, North America, volume forecast by segment (liters, million), 2008?13 67
Table 49: Fortified wine, North America, company share by volume (%), 2007?08 69
Table 50: Fortified wine, North America, volume by company (liters, million), 2007?08 69
Table 51: Fortified wine, North America, distribution channels by volume (%), 2007?08 71
Table 52: Fortified wine, North America, volume by distribution channel (liters, million), 2007?08 71
Table 53: Fortified wine, North America, expenditure per capita ($), 2003?08 73
Table 54: Fortified wine, North America, forecast expenditure per capita ($), 2008?13 74
Table 55: Fortified wine, North America, consumption per capita (liters), 2003?08 74
Table 56: Fortified wine, North America, forecast consumption per capita (liters), 2008?13 75
Table 57: Champagne, North America, value ($m), 2003?08 76
Table 58: Champagne, North America, value forecast ($m), 2008?13 77
Table 59: Champagne, North America, volume (liters, million), 2003?08 78
Table 60: Champagne, North America, volume forecast (liters, million), 2008?13 79
Table 61: Champagne, North America, company share by volume (%), 2007?08 80
Table 62: Champagne, North America, volume by company (liters, million), 2007?08 80
Table 63: Champagne, North America, distribution channels by volume (%), 2007?08 82
Table 64: Champagne, North America, volume by distribution channel (liters, million), 2007?08 82
Table 65: Champagne, North America, expenditure per capita ($), 2003?08 84
Table 66: Champagne, North America, forecast expenditure per capita ($), 2008?13 84
Table 67: Champagne, North America, consumption per capita (liters), 2003?08 85
Table 68: Champagne, North America, forecast consumption per capita (liters), 2008?13 85


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