Wine in North America to 2014

Introduction

This databook provides key data and information on the wine market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in North America increased at a compound annual growth rate of 3% between 2004 and 2009.

The still wine category led the wine market in North America, accounting for a share of 84%.

The leading players in the North American wine market include Constellation Brands, Inc., E. & J. Gallo Winery and The Wine Group, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 North America Wine: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Constellation Brands, Inc. 34
E. & J. Gallo Winery 36
Chapter 6 Category Analysis: Still Wine 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Sparkling Wine 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Champagne 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 9 Category Analysis: Fortified Wine 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company share analysis 79
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 10 Research Methodology 85
Methodology overview 85
Secondary research 86
Market modeling 87
Creating an initial data model 87
Revising the initial data model 87
Creating a final estimate 88
Creating demographic value splits 88
Primary research 88
Data finalization 89
Ongoing research 89
Chapter 11 Appendix 90
Future readings 90
How to contact experts in your industry 90
Disclaimer 90

LIST OF FIGURES
Figure 1: Wine, North America, value by category ($m), 2004?14 23
Figure 2: Wine, North America, category growth comparison, by value, 2004?14 23
Figure 3: Wine, North America, volume by category (liters, million), 2004?14 26
Figure 4: Wine, North America, category growth comparison, by volume, 2004?14 26
Figure 5: Wine, North America, company share (top five companies) by volume (%), 2008?09 29
Figure 6: Wine, North America, distribution channels by volume (%), 2008?09 31
Figure 7: Still wine, North America, value by segment ($m), 2004?14 40
Figure 8: Still wine, North America, category growth comparison, by value, 2004?14 40
Figure 9: Still wine, North America, volume by segment (liters, million), 2004?14 43
Figure 10: Still wine, North America, category growth comparison, by volume, 2004?14 43
Figure 11: Still wine, North America, company share (top five companies) by volume (%), 2008?09 46
Figure 12: Still wine, North America, distribution channels by volume (%), 2008?09 48
Figure 13: Sparkling wine, North America, value by segment ($m), 2004?14 53
Figure 14: Sparkling wine, North America, category growth comparison, by value, 2004?14 53
Figure 15: Sparkling wine, North America, volume by segment (liters, million), 2004?14 56
Figure 16: Sparkling wine, North America, category growth comparison, by volume, 2004?14 56
Figure 17: Sparkling wine, North America, company share (top five companies) by volume (%), 2008?09 58
Figure 18: Sparkling wine, North America, distribution channels by volume (%), 2008?09 60
Figure 19: Champagne, North America, value ($m), 2004?14 64
Figure 20: Champagne, North America, volume (liters, million), 2004?14 66
Figure 21: Champagne, North America, company share by volume (%), 2008?09 68
Figure 22: Champagne, North America, distribution channels by volume (%), 2008?09 70
Figure 23: Fortified wine, North America, value by segment ($m), 2004?14 75
Figure 24: Fortified wine, North America, category growth comparison, by value, 2004?14 75
Figure 25: Fortified wine, North America, volume by segment (liters, million), 2004?14 78
Figure 26: Fortified wine, North America, category growth comparison, by volume, 2004?14 78
Figure 27: Fortified wine, North America, company share by volume (%), 2008?09 80
Figure 28: Fortified wine, North America, distribution channels by volume (%), 2008?09 82
Figure 29: Annual data review process 86

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, North America, value (country-wise), 2004?09 ($m) 19
Table 4: Wine, North America, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Wine, North America, volume (country-wise), 2004?09 (liters, million) 20
Table 6: Wine, North America, volume (country-wise) forecast, 2009?14 (liters, million) 20
Table 7: Wine, North America, value by category ($m), 2004?09 21
Table 8: Wine, North America, value forecast by category ($m), 2009?14 22
Table 9: Wine, North America, volume by category (liters, million), 2004?09 24
Table 10: Wine, North America, volume forecast by category (liters, million), 2009?14 25
Table 11: Wine, North America, company share by volume (%), 2008?09 27
Table 12: Wine, North America, volume by company (liters, million), 2008?09 28
Table 13: Wine, North America, distribution channels by volume (%), 2008?09 30
Table 14: Wine, North America, volume by distribution channel (liters, million), 2008?09 30
Table 15: Wine, North America, expenditure per capita ($), 2004?09 32
Table 16: Wine, North America, forecast expenditure per capita ($), 2009?14 32
Table 17: Wine, North America, consumption per capita (liters), 2004?09 33
Table 18: Wine, North America, forecast consumption per capita (liters), 2009?14 33
Table 19: Constellation Brands, Inc. key facts 34
Table 20: E. & J. Gallo Winery key facts 36
Table 21: Still wine, North America, value by segment ($m), 2004?09 38
Table 22: Still wine, North America, value forecast by segment ($m), 2009?14 39
Table 23: Still wine, North America, volume by segment (liters, million), 2004?09 41
Table 24: Still wine, North America, volume forecast by segment (liters, million), 2009?14 42
Table 25: Still wine, North America, company share by volume (%), 2008?09 44
Table 26: Still wine, North America, volume by company (liters, million), 2008?09 45
Table 27: Still wine, North America, distribution channels by volume (%), 2008?09 47
Table 28: Still wine, North America, volume by distribution channel (liters, million), 2008?09 47
Table 29: Still wine, North America, expenditure per capita ($), 2004?09 49
Table 30: Still wine, North America, forecast expenditure per capita ($), 2009?14 49
Table 31: Still wine, North America, consumption per capita (liters), 2004?09 50
Table 32: Still wine, North America, forecast consumption per capita (liters), 2009?14 50
Table 33: Sparkling wine, North America, value by segment ($m), 2004?09 51
Table 34: Sparkling wine, North America, value forecast by segment ($m), 2009?14 52
Table 35: Sparkling wine, North America, volume by segment (liters, million), 2004?09 54
Table 36: Sparkling wine, North America, volume forecast by segment (liters, million), 2009?14 55
Table 37: Sparkling wine, North America, company share by volume (%), 2008?09 57
Table 38: Sparkling wine, North America, volume by company (liters, million), 2008?09 57
Table 39: Sparkling wine, North America, distribution channels by volume (%), 2008?09 59
Table 40: Sparkling wine, North America, volume by distribution channel (liters, million), 2008?09 59
Table 41: Sparkling wine, North America, expenditure per capita ($), 2004?09 61
Table 42: Sparkling wine, North America, forecast expenditure per capita ($), 2009?14 61
Table 43: Sparkling wine, North America, consumption per capita (liters), 2004?09 62
Table 44: Sparkling wine, North America, forecast consumption per capita (liters), 2009?14 62
Table 45: Champagne, North America, value ($m), 2004?09 63
Table 46: Champagne, North America, value forecast ($m), 2009?14 64
Table 47: Champagne, North America, volume (liters, million), 2004?09 65
Table 48: Champagne, North America, volume forecast (liters, million), 2009?14 66
Table 49: Champagne, North America, company share by volume (%), 2008?09 67
Table 50: Champagne, North America, volume by company (liters, million), 2008?09 67
Table 51: Champagne, North America, distribution channels by volume (%), 2008?09 69
Table 52: Champagne, North America, volume by distribution channel (liters, million), 2008?09 69
Table 53: Champagne, North America, expenditure per capita ($), 2004?09 71
Table 54: Champagne, North America, forecast expenditure per capita ($), 2009?14 71
Table 55: Champagne, North America, consumption per capita (liters), 2004?09 72
Table 56: Champagne, North America, forecast consumption per capita (liters), 2009?14 72
Table 57: Fortified wine, North America, value by segment ($m), 2004?09 73
Table 58: Fortified wine, North America, value forecast by segment ($m), 2009?14 74
Table 59: Fortified wine, North America, volume by segment (liters, million), 2004?09 76
Table 60: Fortified wine, North America, volume forecast by segment (liters, million), 2009?14 77
Table 61: Fortified wine, North America, company share by volume (%), 2008?09 79
Table 62: Fortified wine, North America, volume by company (liters, million), 2008?09 79
Table 63: Fortified wine, North America, distribution channels by volume (%), 2008?09 81
Table 64: Fortified wine, North America, volume by distribution channel (liters, million), 2008?09 81
Table 65: Fortified wine, North America, expenditure per capita ($), 2004?09 83
Table 66: Fortified wine, North America, forecast expenditure per capita ($), 2009?14 83
Table 67: Fortified wine, North America, consumption per capita (liters), 2004?09 84
Table 68: Fortified wine, North America, forecast consumption per capita (liters), 2009?14 84



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