Wine in Pakistan to 2011

This databook is a detailed information resource covering all the key data points on Wine in Pakistan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Pakistan increased between 2001-2006, growing at an average annual rate of 6.8%. The leading company in the market in 2006 was Pernod Ricard. The second-largest player was Bronco wine company with Diageo Plc. in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 27
Expenditure & consumption Per Capita 31
Chapter 4 LEADING COMPANY PROFILES 34
Pernod Ricard 34
Diageo plc. 36
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 38
Value Analysis, 2001-2006 38
Value Analysis, 2006-2011 39
Value Analysis, US$ 2001-2006 41
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 46
Expenditure & consumption Per Capita 49
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 55
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 57
Expenditure & consumption Per Capita 60
Chapter 7 CATEGORY ANALYSIS - STILL WINE 63
Value Analysis, 2001-2006 63
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 71
Expenditure & consumption Per Capita 74
Chapter 8 COUNTRY COMPARISON 77
Value 77
Volume 82
Market Share 87
Chapter 9 NEW PRODUCT DEVELOPMENT 88
Product launches over time 88
Recent product launches 91
Chapter 10 PAKISTAN SOCIOECONOMIC PROFILE 92
Country Overview 92
Key Facts 93
Political Overview 94
Pakistan Economic Overview 96
Chapter 11 PAKISTAN MACROECONOMIC PROFILE 97
Macroeconomic Indicators 97
Chapter 12 RESEARCH METHODOLOGY 102
Methodology overview 102
Secondary research 103
Market modelling 104
Primary research 105
Data finalisation 105
Ongoing research 106
Chapter 13 APPENDIX 107
Future readings 107
How to contact experts in your industry 107
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Table 1: Wine category definitions 8
Table 2: Pakistan Wine value, 2001-2006 (PKR m, nominal prices) 18
Table 3: Pakistan Wine value forecast, 2006-2011 (PKR m, nominal prices) 19
Table 4: Pakistan Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Pakistan Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Pakistan Wine volume, 2001-2006 (Liters m) 23
Table 7: Pakistan Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Pakistan Wine brand share, by volume, 2005-2006 (%) 27
Table 9: Pakistan Wine volume, by brand 2005-2006 (Liters m) 28
Table 10: Pakistan Wine company share by volume, 2005-2006 (%) 30
Table 11: Pakistan Wine volume, by company, 2005-2006 (Liters m) 30
Table 12: Pakistan Wine expenditure per capita, 2001-2006 (PKR, nominal prices) 31
Table 13: Pakistan Wine forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 31
Table 14: Pakistan Wine expenditure per capita, 2001-2006 (US$ nominal prices) 32
Table 15: Pakistan Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 32
Table 16: Pakistan Wine consumption per capita, 2001-2006 (Liters) 33
Table 17: Pakistan Wine forecast consumption per capita, 2006-2011 (Liters) 33
Table 18: Pernod Ricard. Key Facts 34
Table 19: Diageo plc. Key Facts 36
Table 20: Pakistan Fortified Wine value, 2001-2006 (PKR m, nominal prices) 38
Table 21: Pakistan Fortified Wine value forecast, 2006-2011 (PKR m, nominal prices) 39
Table 22: Pakistan Fortified Wine value, 2001-2006 (US$ m nominal prices) 41
Table 23: Pakistan Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 41
Table 24: Pakistan Fortified Wine volume, 2001-2006 (Liters m) 43
Table 25: Pakistan Fortified Wine volume forecast, 2006-2011 (Liters m) 44
Table 26: Pakistan Fortified Wine brand share, by volume, 2005-2006 (%) 46
Table 27: Pakistan Fortified Wine volume, by brand 2005-2006 (Liters m) 46
Table 28: Pakistan Fortified Wine company share by volume, 2005-2006 (%) 48
Table 29: Pakistan Fortified Wine volume, by company, 2005-2006 (Liters m) 48
Table 30: Pakistan Fortified Wine expenditure per capita, 2001-2006 (PKR, nominal prices) 49
Table 31: Pakistan Fortified Wine forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 49
Table 32: Pakistan Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 50
Table 33: Pakistan Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 50
Table 34: Pakistan Fortified Wine consumption per capita, 2001-2006 (Liters) 51
Table 35: Pakistan Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 51
Table 36: Pakistan Sparkling Wine value, 2001-2006 (PKR m, nominal prices) 52
Table 37: Pakistan Sparkling Wine value forecast, 2006-2011 (PKR m, nominal prices) 52
Table 38: Pakistan Sparkling Wine value, 2001-2006 (US$ m nominal prices) 54
Table 39: Pakistan Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 54
Table 40: Pakistan Sparkling Wine volume, 2001-2006 (Liters m) 55
Table 41: Pakistan Sparkling Wine volume forecast, 2006-2011 (Liters m) 55
Table 42: Pakistan Sparkling Wine brand share, by volume, 2005-2006 (%) 57
Table 43: Pakistan Sparkling Wine volume, by brand 2005-2006 (Liters m) 57
Table 44: Pakistan Sparkling Wine company share by volume, 2005-2006 (%) 59
Table 45: Pakistan Sparkling Wine volume, by company, 2005-2006 (Liters m) 59
Table 46: Pakistan Sparkling Wine expenditure per capita, 2001-2006 (PKR, nominal prices) 60
Table 47: Pakistan Sparkling Wine forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 60
Table 48: Pakistan Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 49: Pakistan Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 50: Pakistan Sparkling Wine consumption per capita, 2001-2006 (Liters) 62
Table 51: Pakistan Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 62
Table 52: Pakistan Still Wine value, 2001-2006 (PKR m, nominal prices) 63
Table 53: Pakistan Still Wine value forecast, 2006-2011 (PKR m, nominal prices) 64
Table 54: Pakistan Still Wine value, 2001-2006 (US$ m nominal prices) 66
Table 55: Pakistan Still Wine value forecast, 2006-2011 (US$ m nominal prices) 66
Table 56: Pakistan Still Wine volume, 2001-2006 (Liters m) 68
Table 57: Pakistan Still Wine volume forecast, 2006-2011 (Liters m) 69
Table 58: Pakistan Still Wine brand share, by volume, 2005-2006 (%) 71
Table 59: Pakistan Still Wine volume, by brand 2005-2006 (Liters m) 71
Table 60: Pakistan Still Wine company share by volume, 2005-2006 (%) 73
Table 61: Pakistan Still Wine volume, by company, 2005-2006 (Liters m) 73
Table 62: Pakistan Still Wine expenditure per capita, 2001-2006 (PKR, nominal prices) 74
Table 63: Pakistan Still Wine forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 74
Table 64: Pakistan Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 75
Table 65: Pakistan Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 75
Table 66: Pakistan Still Wine consumption per capita, 2001-2006 (Liters) 76
Table 67: Pakistan Still Wine forecast consumption per capita, 2006-2011 (Liters) 76
Table 68: Global Wine market value, 2006 77
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 80
Table 70: Global Wine market volume, 2006 82
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 85
Table 72: Leading players - Top 5 countries 87
Table 73: Pakistan Key Facts 93
Table 74: Pakistan population, by age group, 2000-2005 (millions) 97
Table 75: Pakistan population forecast, by age group, 2005-2010 (millions) 98
Table 76: Pakistan population, by gender, 2000-2005 (millions) 98
Table 77: Pakistan population forecast, by gender, 2005-2010 (millions) 99
Table 78: Pakistan real GDP, 2000-2005 (PKR bn, 2005 prices) 99
Table 79: Pakistan real GDP forecast, 2005-2010 (PKR bn, 2005 prices) 99
Table 80: Pakistan nominal GDP, 2000-2005 (PKR bn, nominal prices) 100
Table 81: Pakistan real GDP, 2000-2005 (US$ bn, 2005 prices) 100
Table 82: Pakistan real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 100
Table 83: Pakistan consumer price index, 2000-2005 (2000=100) 101
Table 84: Pakistan consumer price index, 2005-2010 (2000=100) 101
Table 85: Pakistan exchange rate, 2000-2005 101

Figure 1: Pakistan Wine value & value forecast, 2001-2011 (PKR m, nominal prices) 20
Figure 2: Pakistan Wine category growth comparison, by value, 2001-2011 22
Figure 3: Pakistan Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Pakistan Wine category growth comparison, by volume, 2001-2011 26
Figure 5: Pakistan Wine company share, by volume, 2005-2006 (%) 29
Figure 6: Pakistan Fortified wine value & value forecast, 2001-2011 (PKR m, nominal prices) 40
Figure 7: Pakistan Fortified wine category growth comparison, by value, 2001-2011 42
Figure 8: Pakistan Fortified wine volume & volume forecast, 2001-2011 (Liters m) 45
Figure 9: Pakistan Fortified wine category growth comparison, by volume, 2001-2011 45
Figure 10: Pakistan Fortified wine company share, by volume, 2005-2006 (%) 47
Figure 11: Pakistan Sparkling wine value & value forecast, 2001-2011 (PKR m, nominal prices) 53
Figure 12: Pakistan Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 56
Figure 13: Pakistan Sparkling wine company share, by volume, 2005-2006 (%) 58
Figure 14: Pakistan Still wine value & value forecast, 2001-2011 (PKR m, nominal prices) 65
Figure 15: Pakistan Still wine category growth comparison, by value, 2001-2011 67
Figure 16: Pakistan Still wine volume & volume forecast, 2001-2011 (Liters m) 70
Figure 17: Pakistan Still wine category growth comparison, by volume, 2001-2011 70
Figure 18: Pakistan Still wine company share, by volume, 2005-2006 (%) 72
Figure 19: Global Wine market split (value terms, 2006) – Top 5 countries 78
Figure 20: Global Wine market value, 2001 – 2006 (Top 5 countries) 81
Figure 21: Global Wine market split (volume terms, 2006) – Top 5 countries 83
Figure 22: Global Wine market volume, 2001 – 2006 (Top 5 countries) 86
Figure 23: Map of Pakistan 93
Figure 24: Annual data review process 103
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