Wine in Pakistan to 2014

Introduction

This databook provides key data and information on the wine market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: still wine and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Pakistan increased at a compound annual growth rate of 6.2% between 2004 and 2009.

The still wine category led the wine market in Pakistan, accounting for a share of 92.7%.

Leading players in Pakistani wine market include Pernod Ricard, Bronco wine company and Diageo plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: fortified wine 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 15
Value analysis (Pakistan Rupee), 2004?09 15
Value analysis (Pakistan Rupee), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Company and brand share analysis 23
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Leading Company Profiles 31
Pernod Ricard SA 31
Diageo plc 33
Chapter 5 Category Analysis: Still Wine 36
Value analysis (Pakistan Rupee), 2004?09 36
Value analysis (Pakistan Rupee), 2009?14 37
Value analysis (US dollars), 2004?09 39
Value analysis (US dollars), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company and brand share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Fortified Wine 52
Value analysis (Pakistan Rupee), 2004?09 52
Value analysis (Pakistan Rupee), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Country Comparison 69
Value 69
Volume 73
Market share 77
Chapter 8 Macroeconomic Profile 78
Macroeconomic Indicators 78
Chapter 9 Research Methodology 82
Methodology overview 82
Secondary research 83
Market modeling 84
Creating an initial data model 84
Revising the initial data model 84
Creating a final estimate 85
Creating demographic value splits 85
Primary research 85
Data finalization 86
Ongoing research 86
Chapter 10 Appendix 87
Future readings 87
How to contact experts in your industry 87
Disclaimer 87

LIST OF FIGURES
Figure 1: Wine, Pakistan, value by category (PKRm), 2004?14 17
Figure 2: Wine, Pakistan, category growth comparison, by value, 2004?14 19
Figure 3: Wine, Pakistan, volume by category (liters, million), 2004?14 22
Figure 4: Wine, Pakistan, category growth comparison, by volume, 2004?14 22
Figure 5: Wine, Pakistan, company share by volume (%), 2008?09 24
Figure 6: Wine, Pakistan, distribution channels by volume (%), 2008?09 27
Figure 7: Still wine, Pakistan, value by segment (PKRm), 2004?14 38
Figure 8: Still wine, Pakistan, category growth comparison, by value, 2004?14 40
Figure 9: Still wine, Pakistan, volume by segment (liters, million), 2004?14 43
Figure 10: Still wine, Pakistan, category growth comparison, by volume, 2004?14 43
Figure 11: Still wine, Pakistan, company share by volume (%), 2008?09 45
Figure 12: Still wine, Pakistan, distribution channels by volume (%), 2008?09 48
Figure 13: Fortified wine, Pakistan, value by segment (PKRm), 2004?14 54
Figure 14: Fortified wine, Pakistan, category growth comparison, by value, 2004?14 57
Figure 15: Fortified wine, Pakistan, volume by segment (liters, million), 2004?14 60
Figure 16: Fortified wine, Pakistan, category growth comparison, by volume, 2004?14 60
Figure 17: Fortified wine, Pakistan, company share by volume (%), 2008?09 62
Figure 18: Fortified wine, Pakistan, distribution channels by volume (%), 2008?09 65
Figure 19: Global wine market split (value terms, 2009), top five countries 70
Figure 20: Global wine market value, 2004–09, top five countries 72
Figure 21: Global wine market split (volume terms, 2009), top five countries 74
Figure 22: Global wine market volume, 2004–09, top five countries 76
Figure 23: Annual data review process 83

LIST OF TABLES
Table 1: Wine category definitions 7
Table 2: Wine distribution channels 8
Table 3: Wine, Pakistan, value by category (PKRm), 2004?09 15
Table 4: Wine, Pakistan, value forecast by category (PKRm), 2009?14 16
Table 5: Wine, Pakistan, value by category ($m), 2004?09 18
Table 6: Wine, Pakistan, value forecast by category ($m), 2009?14 18
Table 7: Wine, Pakistan, volume by category (liters, million), 2004?09 20
Table 8: Wine, Pakistan, volume forecast by category (liters, million), 2009?14 21
Table 9: Wine, Pakistan, brand share by volume (%), 2008?09 23
Table 10: Wine, Pakistan, volume by brand (liters, million), 2008?09 23
Table 11: Wine, Pakistan, company share by volume (%), 2008?09 25
Table 12: Wine, Pakistan, volume by company (liters, million), 2008?09 25
Table 13: Wine, Pakistan, distribution channels by volume (%), 2008?09 26
Table 14: Wine, Pakistan, volume by distribution channel (liters, million), 2008?09 26
Table 15: Wine, Pakistan, expenditure per capita (PKR), 2004?09 28
Table 16: Wine, Pakistan, forecast expenditure per capita (PKR), 2009?14 28
Table 17: Wine, Pakistan, expenditure per capita ($), 2004?09 29
Table 18: Wine, Pakistan, forecast expenditure per capita ($), 2009?14 29
Table 19: Wine, Pakistan, consumption per capita (liters), 2004?09 30
Table 20: Wine, Pakistan, forecast consumption per capita (liters), 2009?14 30
Table 21: Pernod Ricard SA key facts 31
Table 22: Diageo plc key facts 33
Table 23: Still wine, Pakistan, value by segment (PKRm), 2004?09 36
Table 24: Still wine, Pakistan, value forecast by segment (PKRm), 2009?14 37
Table 25: Still wine, Pakistan, value by segment ($m), 2004?09 39
Table 26: Still wine, Pakistan, value forecast by segment ($m), 2009?14 39
Table 27: Still wine, Pakistan, volume by segment (liters, million), 2004?09 41
Table 28: Still wine, Pakistan, volume forecast by segment (liters, million), 2009?14 42
Table 29: Still wine, Pakistan, brand share by volume (%), 2008?09 44
Table 30: Still wine, Pakistan, volume by brand (liters, million), 2008?09 44
Table 31: Still wine, Pakistan, company share by volume (%), 2008?09 46
Table 32: Still wine, Pakistan, volume by company (liters, million), 2008?09 46
Table 33: Still wine, Pakistan, distribution channels by volume (%), 2008?09 47
Table 34: Still wine, Pakistan, volume by distribution channel (liters, million), 2008?09 47
Table 35: Still wine, Pakistan, expenditure per capita (PKR), 2004?09 49
Table 36: Still wine, Pakistan, forecast expenditure per capita (PKR), 2009?14 49
Table 37: Still wine, Pakistan, expenditure per capita ($), 2004?09 50
Table 38: Still wine, Pakistan, forecast expenditure per capita ($), 2009?14 50
Table 39: Still wine, Pakistan, consumption per capita (liters), 2004?09 51
Table 40: Still wine, Pakistan, forecast consumption per capita (liters), 2009?14 51
Table 41: Fortified wine, Pakistan, value by segment (PKRm), 2004?09 52
Table 42: Fortified wine, Pakistan, value forecast by segment (PKRm), 2009?14 53
Table 43: Fortified wine, Pakistan, value by segment ($m), 2004?09 55
Table 44: Fortified wine, Pakistan, value forecast by segment ($m), 2009?14 56
Table 45: Fortified wine, Pakistan, volume by segment (liters, million), 2004?09 58
Table 46: Fortified wine, Pakistan, volume forecast by segment (liters, million), 2009?14 59
Table 47: Fortified wine, Pakistan, brand share by volume (%), 2008?09 61
Table 48: Fortified wine, Pakistan, volume by brand (liters, million), 2008?09 61
Table 49: Fortified wine, Pakistan, company share by volume (%), 2008?09 63
Table 50: Fortified wine, Pakistan, volume by company (liters, million), 2008?09 63
Table 51: Fortified wine, Pakistan, distribution channels by volume (%), 2008?09 64
Table 52: Fortified wine, Pakistan, volume by distribution channel (liters, million), 2008?09 64
Table 53: Fortified wine, Pakistan, expenditure per capita (PKR), 2004?09 66
Table 54: Fortified wine, Pakistan, forecast expenditure per capita (PKR), 2009?14 66
Table 55: Fortified wine, Pakistan, expenditure per capita ($), 2004?09 67
Table 56: Fortified wine, Pakistan, forecast expenditure per capita ($), 2009?14 67
Table 57: Fortified wine, Pakistan, consumption per capita (liters), 2004?09 68
Table 58: Fortified wine, Pakistan, forecast consumption per capita (liters), 2009?14 68
Table 59: Global wine market value, 2009 69
Table 60: Global wine market split (value terms ($m), 2009), top five countries 72
Table 61: Global wine market volume, 2009 73
Table 62: Global wine market split (volume terms, 2009), top five countries 76
Table 63: Leading players, top five countries 77
Table 64: Pakistan population, by age group, 2004?09 (millions) 78
Table 65: Pakistan population forecast, by age group, 2009?14 (millions) 79
Table 66: Pakistan population, by gender, 2004?09 (millions) 79
Table 67: Pakistan population forecast, by gender, 2009?14 (millions) 80
Table 68: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 80
Table 69: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 80
Table 70: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 81
Table 71: Pakistan consumer price index, 2004?09 (2000=100) 81


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