Wine in Peru to 2011

This databook is a detailed information resource covering all the key data points on Wine in Peru. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Peru increased between 2001-2006, growing at an average annual rate of 8.3%. The leading company in the market in 2006 was Bronco wine company. The second-largest player was Pernod Ricard with Constellation Brands, Inc. in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 26
Expenditure & consumption Per Capita 29
Chapter 4 LEADING COMPANY PROFILES 33
Pernod Ricard. 33
Constellation Brands, Inc. 35
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand Share Analysis 45
Expenditure & consumption Per Capita 48
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 59
Expenditure & consumption Per Capita 62
Chapter 7 CATEGORY ANALYSIS - STILL WINE 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share Analysis 73
Expenditure & consumption Per Capita 76
Chapter 8 COUNTRY COMPARISON 79
Value 79
Volume 84
Market Share 89
Chapter 9 NEW PRODUCT DEVELOPMENT 90
Product launches over time 90
Recent product launches 92
Chapter 10 PERU SOCIOECONOMIC PROFILE 93
Country Overview 93
Key Facts 94
Political Overview 95
Peru Economic Overview 96
Chapter 11 PERU MACROECONOMIC PROFILE 97
Macroeconomic Indicators 97
Chapter 12 RESEARCH METHODOLOGY 102
Methodology overview 102
Secondary research 103
Market modelling 104
Primary research 105
Data finalisation 105
Ongoing research 106
Chapter 13 APPENDIX 107
Future readings 107
How to contact experts in your industry 107
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Table 1: Wine category definitions 8
Table 2: Peru Wine value, 2001-2006 (PEN m, nominal prices) 18
Table 3: Peru Wine value forecast, 2006-2011 (PEN m, nominal prices) 19
Table 4: Peru Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Peru Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Peru Wine volume, 2001-2006 (Liters m) 23
Table 7: Peru Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Peru Wine brand share, by volume, 2005-2006 (%) 26
Table 9: Peru Wine volume, by brand 2005-2006 (Liters m) 26
Table 10: Peru Wine company share by volume, 2005-2006 (%) 28
Table 11: Peru Wine volume, by company, 2005-2006 (Liters m) 28
Table 12: Peru Wine expenditure per capita, 2001-2006 (PEN, nominal prices) 29
Table 13: Peru Wine forecast expenditure per capita, 2006-2011 (PEN, nominal prices) 30
Table 14: Peru Wine expenditure per capita, 2001-2006 (US$ nominal prices) 30
Table 15: Peru Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 31
Table 16: Peru Wine consumption per capita, 2001-2006 (Liters) 31
Table 17: Peru Wine forecast consumption per capita, 2006-2011 (Liters) 32
Table 18: Pernod Ricard Key Facts 33
Table 19: Constellation Brands, Inc. Key Facts 35
Table 20: Peru Fortified Wine value, 2001-2006 (PEN m, nominal prices) 37
Table 21: Peru Fortified Wine value forecast, 2006-2011 (PEN m, nominal prices) 38
Table 22: Peru Fortified Wine value, 2001-2006 (US$ m nominal prices) 40
Table 23: Peru Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 40
Table 24: Peru Fortified Wine volume, 2001-2006 (Liters m) 42
Table 25: Peru Fortified Wine volume forecast, 2006-2011 (Liters m) 43
Table 26: Peru Fortified Wine brand share, by volume, 2005-2006 (%) 45
Table 27: Peru Fortified Wine volume, by brand 2005-2006 (Liters m) 45
Table 28: Peru Fortified Wine company share by volume, 2005-2006 (%) 47
Table 29: Peru Fortified Wine volume, by company, 2005-2006 (Liters m) 47
Table 30: Peru Fortified Wine expenditure per capita, 2001-2006 (PEN, nominal prices) 48
Table 31: Peru Fortified Wine forecast expenditure per capita, 2006-2011 (PEN, nominal prices) 48
Table 32: Peru Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 49
Table 33: Peru Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 49
Table 34: Peru Fortified Wine consumption per capita, 2001-2006 (Liters) 50
Table 35: Peru Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 50
Table 36: Peru Sparkling Wine value, 2001-2006 (PEN m, nominal prices) 51
Table 37: Peru Sparkling Wine value forecast, 2006-2011 (PEN m, nominal prices) 52
Table 38: Peru Sparkling Wine value, 2001-2006 (US$ m nominal prices) 54
Table 39: Peru Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 54
Table 40: Peru Sparkling Wine volume, 2001-2006 (Liters m) 56
Table 41: Peru Sparkling Wine volume forecast, 2006-2011 (Liters m) 57
Table 42: Peru Sparkling Wine brand share, by volume, 2005-2006 (%) 59
Table 43: Peru Sparkling Wine volume, by brand 2005-2006 (Liters m) 59
Table 44: Peru Sparkling Wine company share by volume, 2005-2006 (%) 61
Table 45: Peru Sparkling Wine volume, by company, 2005-2006 (Liters m) 61
Table 46: Peru Sparkling Wine expenditure per capita, 2001-2006 (PEN, nominal prices) 62
Table 47: Peru Sparkling Wine forecast expenditure per capita, 2006-2011 (PEN, nominal prices) 62
Table 48: Peru Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 49: Peru Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 50: Peru Sparkling Wine consumption per capita, 2001-2006 (Liters) 64
Table 51: Peru Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 64
Table 52: Peru Still Wine value, 2001-2006 (PEN m, nominal prices) 65
Table 53: Peru Still Wine value forecast, 2006-2011 (PEN m, nominal prices) 66
Table 54: Peru Still Wine value, 2001-2006 (US$ m nominal prices) 68
Table 55: Peru Still Wine value forecast, 2006-2011 (US$ m nominal prices) 68
Table 56: Peru Still Wine volume, 2001-2006 (Liters m) 70
Table 57: Peru Still Wine volume forecast, 2006-2011 (Liters m) 71
Table 58: Peru Still Wine brand share, by volume, 2005-2006 (%) 73
Table 59: Peru Still Wine volume, by brand 2005-2006 (Liters m) 73
Table 60: Peru Still Wine company share by volume, 2005-2006 (%) 75
Table 61: Peru Still Wine volume, by company, 2005-2006 (Liters m) 75
Table 62: Peru Still Wine expenditure per capita, 2001-2006 (PEN, nominal prices) 76
Table 63: Peru Still Wine forecast expenditure per capita, 2006-2011 (PEN, nominal prices) 76
Table 64: Peru Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 77
Table 65: Peru Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 77
Table 66: Peru Still Wine consumption per capita, 2001-2006 (Liters) 78
Table 67: Peru Still Wine forecast consumption per capita, 2006-2011 (Liters) 78
Table 68: Global Wine market value, 2006 79
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 82
Table 70: Global Wine market volume, 2006 84
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 87
Table 72: Leading players - Top 5 countries 89
Table 73: Peru Wine new product launches (reports) and SKUs, by company, 2006 90
Table 74: Peru Wine new product launches (reports), by flavor and fragrances, 2006 90
Table 75: Peru Wine new product launches (reports), by Ingredients, 2006 91
Table 76: Peru Wine new product launches (reports), by Package tags or Claims, 2006 91
Table 77: Peru Wine new product launches (reports) 92
Table 78: Peru Key Facts 94
Table 79: Peru population, by age group, 2000-2005 (millions) 97
Table 80: Peru population forecast, by age group, 2005-2010 (millions) 98
Table 81: Peru population, by gender, 2000-2005 (millions) 98
Table 82: Peru population forecast, by gender, 2005-2010 (millions) 99
Table 83: Peru real GDP, 2000-2005 (PEN bn, 2005 prices) 99
Table 84: Peru real GDP forecast, 2005-2010 (PEN bn, 2005 prices) 99
Table 85: Peru nominal GDP, 2000-2005 (PEN bn, nominal prices) 100
Table 86: Peru real GDP, 2000-2005 (US$ bn, 2005 prices) 100
Table 87: Peru real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 100
Table 88: Peru consumer price index, 2000-2005 (2000=100) 101
Table 89: Peru consumer price index, 2005-2010 (2000=100) 101
Table 90: Peru exchange rate, 2000-2005 101

Figure 1: Peru Wine value & value forecast, 2001-2011 (PEN m, nominal prices) 20
Figure 2: Peru Wine category growth comparison, by value, 2001-2011 22
Figure 3: Peru Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Peru Wine category growth comparison, by volume, 2001-2011 25
Figure 5: Peru Wine company share, by volume, 2005-2006 (%) 27
Figure 6: Peru Fortified wine value & value forecast, 2001-2011 (PEN m, nominal prices) 39
Figure 7: Peru Fortified wine category growth comparison, by value, 2001-2011 41
Figure 8: Peru Fortified wine volume & volume forecast, 2001-2011 (Liters m) 44
Figure 9: Peru Fortified wine category growth comparison, by volume, 2001-2011 44
Figure 10: Peru Fortified wine company share, by volume, 2005-2006 (%) 46
Figure 11: Peru Sparkling wine value & value forecast, 2001-2011 (PEN m, nominal prices) 53
Figure 12: Peru Sparkling wine category growth comparison, by value, 2001-2011 55
Figure 13: Peru Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 58
Figure 14: Peru Sparkling wine category growth comparison, by volume, 2001-2011 58
Figure 15: Peru Sparkling wine company share, by volume, 2005-2006 (%) 60
Figure 16: Peru Still wine value & value forecast, 2001-2011 (PEN m, nominal prices) 67
Figure 17: Peru Still wine category growth comparison, by value, 2001-2011 69
Figure 18: Peru Still wine volume & volume forecast, 2001-2011 (Liters m) 72
Figure 19: Peru Still wine category growth comparison, by volume, 2001-2011 72
Figure 20: Peru Still wine company share, by volume, 2005-2006 (%) 74
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 80
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 83
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 85
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 88
Figure 25: Map of Peru 94
Figure 26: Annual data review process 103
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