Wine in the Philippines to 2014

Introduction

This databook provides key data and information on the wine market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in the Philippines increased at a compound annual growth rate of 11.7% between 2004 and 2009.

The still wine category led the wine market in the Philippines, accounting for a share of 93.5%.

Leading players in Philippines wine market include Premier Group, Brumms Quality Wines, Inc and E. & J. Gallo Winery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in the Philippines

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Philippine Peso), 2004?09 21
Value analysis (Philippine Peso), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
E. & J. Gallo Winery 36
Chapter 5 Category Analysis: Still Wine 38
Value analysis (Philippine Peso), 2004?09 38
Value analysis (Philippine Peso), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Sparkling Wine 54
Value analysis (Philippine Peso), 2004?09 54
Value analysis (Philippine Peso), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Champagne 67
Value analysis (Philippine Peso), 2004?09 67
Value analysis (Philippine Peso), 2009?14 68
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Category Analysis: Fortified Wine 80
Value analysis (Philippine Peso), 2004?09 80
Value analysis (Philippine Peso), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 11 Macroeconomic Profile 109
Macroeconomic Indicators 109
Chapter 12 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 13 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Wine, Philippines, value by category (PHPm), 2004?14 23
Figure 2: Wine, Philippines, volume by category (liters, million), 2004?14 27
Figure 3: Wine, Philippines, company share by volume (%), 2008?09 29
Figure 4: Wine, Philippines, distribution channels by volume (%), 2008?09 32
Figure 5: Still wine, Philippines, value by segment (PHPm), 2004?14 40
Figure 6: Still wine, Philippines, category growth comparison, by value, 2004?14 42
Figure 7: Still wine, Philippines, volume by segment (liters, million), 2004?14 45
Figure 8: Still wine, Philippines, category growth comparison, by volume, 2004?14 45
Figure 9: Still wine, Philippines, company share by volume (%), 2008?09 47
Figure 10: Still wine, Philippines, distribution channels by volume (%), 2008?09 50
Figure 11: Sparkling wine, Philippines, value by segment (PHPm), 2004?14 56
Figure 12: Sparkling wine, Philippines, volume by segment (liters, million), 2004?14 59
Figure 13: Sparkling wine, Philippines, distribution channels by volume (%), 2008?09 63
Figure 14: Champagne, Philippines, value (PHPm), 2004?14 68
Figure 15: Champagne, Philippines, volume (liters, million), 2004?14 71
Figure 16: Champagne, Philippines, company share by volume (%), 2008?09 73
Figure 17: Champagne, Philippines, distribution channels by volume (%), 2008?09 76
Figure 18: Fortified wine, Philippines, value by segment (PHPm), 2004?14 82
Figure 19: Fortified wine, Philippines, category growth comparison, by value, 2004?14 85
Figure 20: Fortified wine, Philippines, volume by segment (liters, million), 2004?14 88
Figure 21: Fortified wine, Philippines, category growth comparison, by volume, 2004?14 88
Figure 22: Fortified wine, Philippines, distribution channels by volume (%), 2008?09 92
Figure 23: Global wine market split (value terms, 2009), top five countries 98
Figure 24: Global wine market value, 2004–09, top five countries 100
Figure 25: Global wine market split (volume terms, 2009), top five countries 102
Figure 26: Global wine market volume, 2004–09, top five countries 104
Figure 27: Annual data review process 115

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Philippines, value by category (PHPm), 2004?09 21
Table 4: Wine, Philippines, value forecast by category (PHPm), 2009?14 22
Table 5: Wine, Philippines, value by category ($m), 2004?09 24
Table 6: Wine, Philippines, value forecast by category ($m), 2009?14 24
Table 7: Wine, Philippines, volume by category (liters, million), 2004?09 25
Table 8: Wine, Philippines, volume forecast by category (liters, million), 2009?14 26
Table 9: Wine, Philippines, brand share by volume (%), 2008?09 28
Table 10: Wine, Philippines, volume by brand (liters, million), 2008?09 28
Table 11: Wine, Philippines, company share by volume (%), 2008?09 30
Table 12: Wine, Philippines, volume by company (liters, million), 2008?09 30
Table 13: Wine, Philippines, distribution channels by volume (%), 2008?09 31
Table 14: Wine, Philippines, volume by distribution channel (liters, million), 2008?09 31
Table 15: Wine, Philippines, expenditure per capita (PHP), 2004?09 33
Table 16: Wine, Philippines, forecast expenditure per capita (PHP), 2009?14 33
Table 17: Wine, Philippines, expenditure per capita ($), 2004?09 34
Table 18: Wine, Philippines, forecast expenditure per capita ($), 2009?14 34
Table 19: Wine, Philippines, consumption per capita (liters), 2004?09 35
Table 20: Wine, Philippines, forecast consumption per capita (liters), 2009?14 35
Table 21: E. & J. Gallo Winery key facts 36
Table 22: Still wine, Philippines, value by segment (PHPm), 2004?09 38
Table 23: Still wine, Philippines, value forecast by segment (PHPm), 2009?14 39
Table 24: Still wine, Philippines, value by segment ($m), 2004?09 41
Table 25: Still wine, Philippines, value forecast by segment ($m), 2009?14 41
Table 26: Still wine, Philippines, volume by segment (liters, million), 2004?09 43
Table 27: Still wine, Philippines, volume forecast by segment (liters, million), 2009?14 44
Table 28: Still wine, Philippines, brand share by volume (%), 2008?09 46
Table 29: Still wine, Philippines, volume by brand (liters, million), 2008?09 46
Table 30: Still wine, Philippines, company share by volume (%), 2008?09 48
Table 31: Still wine, Philippines, volume by company (liters, million), 2008?09 48
Table 32: Still wine, Philippines, distribution channels by volume (%), 2008?09 49
Table 33: Still wine, Philippines, volume by distribution channel (liters, million), 2008?09 49
Table 34: Still wine, Philippines, expenditure per capita (PHP), 2004?09 51
Table 35: Still wine, Philippines, forecast expenditure per capita (PHP), 2009?14 51
Table 36: Still wine, Philippines, expenditure per capita ($), 2004?09 52
Table 37: Still wine, Philippines, forecast expenditure per capita ($), 2009?14 52
Table 38: Still wine, Philippines, consumption per capita (liters), 2004?09 53
Table 39: Still wine, Philippines, forecast consumption per capita (liters), 2009?14 53
Table 40: Sparkling wine, Philippines, value by segment (PHPm), 2004?09 54
Table 41: Sparkling wine, Philippines, value forecast by segment (PHPm), 2009?14 55
Table 42: Sparkling wine, Philippines, value by segment ($m), 2004?09 57
Table 43: Sparkling wine, Philippines, value forecast by segment ($m), 2009?14 57
Table 44: Sparkling wine, Philippines, volume by segment (liters, million), 2004?09 58
Table 45: Sparkling wine, Philippines, volume forecast by segment (liters, million), 2009?14 59
Table 46: Sparkling wine, Philippines, brand share by volume (%), 2008?09 60
Table 47: Sparkling wine, Philippines, volume by brand (liters, million), 2008?09 60
Table 48: Sparkling wine, Philippines, company share by volume (%), 2008?09 61
Table 49: Sparkling wine, Philippines, volume by company (liters, million), 2008?09 61
Table 50: Sparkling wine, Philippines, distribution channels by volume (%), 2008?09 62
Table 51: Sparkling wine, Philippines, volume by distribution channel (liters, million), 2008?09 62
Table 52: Sparkling wine, Philippines, expenditure per capita (PHP), 2004?09 64
Table 53: Sparkling wine, Philippines, forecast expenditure per capita (PHP), 2009?14 64
Table 54: Sparkling wine, Philippines, expenditure per capita ($), 2004?09 65
Table 55: Sparkling wine, Philippines, forecast expenditure per capita ($), 2009?14 65
Table 56: Sparkling wine, Philippines, consumption per capita (liters), 2004?09 66
Table 57: Sparkling wine, Philippines, forecast consumption per capita (liters), 2009?14 66
Table 58: Champagne, Philippines, value (PHPm), 2004?09 67
Table 59: Champagne, Philippines, value forecast (PHPm), 2009?14 68
Table 60: Champagne, Philippines, value ($m), 2004?09 69
Table 61: Champagne, Philippines, value forecast ($m), 2009?14 69
Table 62: Champagne, Philippines, volume (liters, million), 2004?09 70
Table 63: Champagne, Philippines, volume forecast (liters, million), 2009?14 71
Table 64: Champagne, Philippines, brand share by volume (%), 2008?09 72
Table 65: Champagne, Philippines, volume by brand (liters, million), 2008?09 72
Table 66: Champagne, Philippines, company share by volume (%), 2008?09 74
Table 67: Champagne, Philippines, volume by company (liters, million), 2008?09 74
Table 68: Champagne, Philippines, distribution channels by volume (%), 2008?09 75
Table 69: Champagne, Philippines, volume by distribution channel (liters, million), 2008?09 75
Table 70: Champagne, Philippines, expenditure per capita (PHP), 2004?09 77
Table 71: Champagne, Philippines, forecast expenditure per capita (PHP), 2009?14 77
Table 72: Champagne, Philippines, expenditure per capita ($), 2004?09 78
Table 73: Champagne, Philippines, forecast expenditure per capita ($), 2009?14 78
Table 74: Champagne, Philippines, consumption per capita (liters), 2004?09 79
Table 75: Champagne, Philippines, forecast consumption per capita (liters), 2009?14 79
Table 76: Fortified wine, Philippines, value by segment (PHPm), 2004?09 80
Table 77: Fortified wine, Philippines, value forecast by segment (PHPm), 2009?14 81
Table 78: Fortified wine, Philippines, value by segment ($m), 2004?09 83
Table 79: Fortified wine, Philippines, value forecast by segment ($m), 2009?14 84
Table 80: Fortified wine, Philippines, volume by segment (liters, million), 2004?09 86
Table 81: Fortified wine, Philippines, volume forecast by segment (liters, million), 2009?14 87
Table 82: Fortified wine, Philippines, brand share by volume (%), 2008?09 89
Table 83: Fortified wine, Philippines, volume by brand (liters, million), 2008?09 89
Table 84: Fortified wine, Philippines, company share by volume (%), 2008?09 90
Table 85: Fortified wine, Philippines, volume by company (liters, million), 2008?09 90
Table 86: Fortified wine, Philippines, distribution channels by volume (%), 2008?09 91
Table 87: Fortified wine, Philippines, volume by distribution channel (liters, million), 2008?09 91
Table 88: Fortified wine, Philippines, expenditure per capita (PHP), 2004?09 93
Table 89: Fortified wine, Philippines, forecast expenditure per capita (PHP), 2009?14 94
Table 90: Fortified wine, Philippines, expenditure per capita ($), 2004?09 94
Table 91: Fortified wine, Philippines, forecast expenditure per capita ($), 2009?14 95
Table 92: Fortified wine, Philippines, consumption per capita (liters), 2004?09 95
Table 93: Fortified wine, Philippines, forecast consumption per capita (liters), 2009?14 96
Table 94: Global wine market value, 2009 97
Table 95: Global wine market split (value terms ($m), 2009), top five countries 100
Table 96: Global wine market volume, 2009 101
Table 97: Global wine market split (volume terms, 2009), top five countries 104
Table 98: Leading players, top five countries 105
Table 99: Philippines wine new product launches reports, by company 2009 106
Table 100: Philippines wine new product launches SKUs, by company 2009 106
Table 101: Philippines wine new product launches (reports), by flavor and fragrances 2009 107
Table 102: Philippines wine new product launches (reports), by ingredients 2009 107
Table 103: Philippines wine new product launches (reports), by package tags or claims 2009 108
Table 104: Philippines wine new product launches - recent launches (2009) 108
Table 105: Philippines population, by age group, 2004?09 (millions) 109
Table 106: Philippines population forecast, by age group, 2009?14 (millions) 110
Table 107: Philippines population, by gender, 2004?09 (millions) 110
Table 108: Philippines population forecast, by gender, 2009?14 (millions) 111
Table 109: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 111
Table 110: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 111
Table 111: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 112
Table 112: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 112
Table 113: Philippines real GDP, 2004?09 ($bn, 2000 prices) 112
Table 114: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 113
Table 115: Philippines consumer price index, 2004?09 (2000=100) 113
Table 116: Philippines consumer price index, 2009?14 (2000=100) 113



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