Wine in Portugal to 2011

This databook is a detailed information resource covering all the key data points on Wine in Portugal. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Portugal increased between 2001-2006, growing at an average annual rate of 1.8%. The leading company in the market in 2006 was Bacardi Limited. The second-largest player was LVMH Moet Hennessy Louis Vuitton SA with Vranken Pommery Monopole in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 26
Expenditure & consumption Per Capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Bacardi Limited 32
LVMH Moet Hennessy Louis Vuitton SA 34
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$ 2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand Share Analysis 45
Expenditure & consumption Per Capita 47
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 53
Volume Analysis, 2001-2006 55
Volume Analysis, 2006-2011 56
Company and Brand Share Analysis 58
Expenditure & consumption Per Capita 61
Chapter 7 CATEGORY ANALYSIS - STILL WINE 64
Value Analysis, 2001-2006 64
Value Analysis, 2006-2011 65
Value Analysis, US$ 2001-2006 67
Value Analysis, US$ 2006-2011 67
Volume Analysis, 2001-2006 69
Volume Analysis, 2006-2011 70
Company and Brand Share Analysis 72
Expenditure & consumption Per Capita 74
Chapter 8 COUNTRY COMPARISON 77
Value 77
Volume 82
Market Share 87
Chapter 9 NEW PRODUCT DEVELOPMENT 88
Product launches over time 88
Recent product launches 90
Chapter 10 PORTUGAL SOCIOECONOMIC PROFILE 91
Country Overview 91
Key Facts 92
Political Overview 93
Portugal Economic Overview 94
Chapter 11 PORTUGAL MACROECONOMIC PROFILE 95
Macroeconomic Indicators 95
Chapter 12 RESEARCH METHODOLOGY 100
Methodology overview 100
Secondary research 101
Market modelling 102
Primary research 103
Data finalisation 103
Ongoing research 104
Chapter 13 APPENDIX 105
Future readings 105
How to contact experts in your industry 105
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Table 1: Wine category definitions 8
Table 2: Portugal Wine value, 2001-2006 (EUR m, nominal prices) 18
Table 3: Portugal Wine value forecast, 2006-2011 (EUR m, nominal prices) 19
Table 4: Portugal Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Portugal Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Portugal Wine volume, 2001-2006 (Liters m) 23
Table 7: Portugal Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Portugal Wine brand share, by volume, 2005-2006 (%) 26
Table 9: Portugal Wine volume, by brand 2005-2006 (Liters m) 26
Table 10: Portugal Wine company share by volume, 2005-2006 (%) 28
Table 11: Portugal Wine volume, by company, 2005-2006 (Liters m) 28
Table 12: Portugal Wine expenditure per capita, 2001-2006 (EUR , nominal prices) 29
Table 13: Portugal Wine forecast expenditure per capita, 2006-2011 (EUR , nominal prices) 29
Table 14: Portugal Wine expenditure per capita, 2001-2006 (US$ nominal prices) 30
Table 15: Portugal Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 30
Table 16: Portugal Wine consumption per capita, 2001-2006 (Liters) 31
Table 17: Portugal Wine forecast consumption per capita, 2006-2011 (Liters) 31
Table 18: Bacardi Limited Key Facts 32
Table 19: LVMH Moet Hennessy Louis Vuitton SA Key Facts 34
Table 20: Portugal Fortified Wine value, 2001-2006 (EUR m, nominal prices) 36
Table 21: Portugal Fortified Wine value forecast, 2006-2011 (EUR m, nominal prices) 37
Table 22: Portugal Fortified Wine value, 2001-2006 (US$ m nominal prices) 39
Table 23: Portugal Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 40
Table 24: Portugal Fortified Wine volume, 2001-2006 (Liters m) 42
Table 25: Portugal Fortified Wine volume forecast, 2006-2011 (Liters m) 43
Table 26: Portugal Fortified Wine brand share, by volume, 2005-2006 (%) 45
Table 27: Portugal Fortified Wine volume, by brand 2005-2006 (Liters m) 45
Table 28: Portugal Fortified Wine company share by volume, 2005-2006 (%) 46
Table 29: Portugal Fortified Wine volume, by company, 2005-2006 (Liters m) 46
Table 30: Portugal Fortified Wine expenditure per capita, 2001-2006 (EUR , nominal prices) 47
Table 31: Portugal Fortified Wine forecast expenditure per capita, 2006-2011 (EUR , nominal prices) 47
Table 32: Portugal Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 48
Table 33: Portugal Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 48
Table 34: Portugal Fortified Wine consumption per capita, 2001-2006 (Liters) 49
Table 35: Portugal Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 49
Table 36: Portugal Sparkling Wine value, 2001-2006 (EUR m, nominal prices) 50
Table 37: Portugal Sparkling Wine value forecast, 2006-2011 (EUR m, nominal prices) 51
Table 38: Portugal Sparkling Wine value, 2001-2006 (US$ m nominal prices) 53
Table 39: Portugal Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 53
Table 40: Portugal Sparkling Wine volume, 2001-2006 (Liters m) 55
Table 41: Portugal Sparkling Wine volume forecast, 2006-2011 (Liters m) 56
Table 42: Portugal Sparkling Wine brand share, by volume, 2005-2006 (%) 58
Table 43: Portugal Sparkling Wine volume, by brand 2005-2006 (Liters m) 58
Table 44: Portugal Sparkling Wine company share by volume, 2005-2006 (%) 60
Table 45: Portugal Sparkling Wine volume, by company, 2005-2006 (Liters m) 60
Table 46: Portugal Sparkling Wine expenditure per capita, 2001-2006 (EUR , nominal prices) 61
Table 47: Portugal Sparkling Wine forecast expenditure per capita, 2006-2011 (EUR , nominal prices) 61
Table 48: Portugal Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 62
Table 49: Portugal Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 62
Table 50: Portugal Sparkling Wine consumption per capita, 2001-2006 (Liters) 63
Table 51: Portugal Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 63
Table 52: Portugal Still Wine value, 2001-2006 (EUR m, nominal prices) 64
Table 53: Portugal Still Wine value forecast, 2006-2011 (EUR m, nominal prices) 65
Table 54: Portugal Still Wine value, 2001-2006 (US$ m nominal prices) 67
Table 55: Portugal Still Wine value forecast, 2006-2011 (US$ m nominal prices) 67
Table 56: Portugal Still Wine volume, 2001-2006 (Liters m) 69
Table 57: Portugal Still Wine volume forecast, 2006-2011 (Liters m) 70
Table 58: Portugal Still Wine brand share, by volume, 2005-2006 (%) 72
Table 59: Portugal Still Wine volume, by brand 2005-2006 (Liters m) 72
Table 60: Portugal Still Wine company share by volume, 2005-2006 (%) 73
Table 61: Portugal Still Wine volume, by company, 2005-2006 (Liters m) 73
Table 62: Portugal Still Wine expenditure per capita, 2001-2006 (EUR , nominal prices) 74
Table 63: Portugal Still Wine forecast expenditure per capita, 2006-2011 (EUR , nominal prices) 74
Table 64: Portugal Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 75
Table 65: Portugal Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 75
Table 66: Portugal Still Wine consumption per capita, 2001-2006 (Liters) 76
Table 67: Portugal Still Wine forecast consumption per capita, 2006-2011 (Liters) 76
Table 68: Global Wine market value, 2006 77
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 80
Table 70: Global Wine market volume, 2006 82
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 85
Table 72: Leading players - Top 5 countries 87
Table 73: Portugal wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 88
Table 74: Portugal wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 89
Table 75: Portugal wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 89
Table 76: Portugal wine new product launches (reports), by Package tags or Claims, 2006 90
Table 77: Portugal wine new product launches (reports) - Recent 5 launches 90
Table 78: Portugal Key Facts 92
Table 79: Portugal population, by age group, 2000-2005 (millions) 95
Table 80: Portugal population forecast, by age group, 2005-2010 (millions) 96
Table 81: Portugal population, by gender, 2000-2005 (millions) 96
Table 82: Portugal population forecast, by gender, 2005-2010 (millions) 97
Table 83: Portugal real GDP, 2000-2005 (EUR bn, 2005 prices) 97
Table 84: Portugal real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 97
Table 85: Portugal nominal GDP, 2000-2005 (EUR bn, nominal prices) 98
Table 86: Portugal real GDP, 2000-2005 (US$ bn, 2005 prices) 98
Table 87: Portugal real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 98
Table 88: Portugal consumer price index, 2000-2005 (2000=100) 99
Table 89: Portugal consumer price index, 2005-2010 (2000=100) 99
Table 90: Portugal exchange rate, 2000-2005 99

Figure 1: Portugal Wine value & value forecast, 2001-2011 (EUR m, nominal prices) 20
Figure 2: Portugal Wine category growth comparison, by value, 2001-2011 22
Figure 3: Portugal Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Portugal Wine category growth comparison, by volume, 2001-2011 25
Figure 5: Portugal Wine company share, by volume, 2005-2006 (%) 27
Figure 6: Portugal Fortified wine value & value forecast, 2001-2011 (EUR m, nominal prices) 38
Figure 7: Portugal Fortified wine category growth comparison, by value, 2001-2011 41
Figure 8: Portugal Fortified wine volume & volume forecast, 2001-2011 (Liters m) 44
Figure 9: Portugal Fortified wine category growth comparison, by volume, 2001-2011 44
Figure 10: Portugal Sparkling wine value & value forecast, 2001-2011 (EUR m, nominal prices) 52
Figure 11: Portugal Sparkling wine category growth comparison, by value, 2001-2011 54
Figure 12: Portugal Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 57
Figure 13: Portugal Sparkling wine category growth comparison, by volume, 2001-2011 57
Figure 14: Portugal Sparkling wine company share, by volume, 2005-2006 (%) 59
Figure 15: Portugal Still wine value & value forecast, 2001-2011 (EUR m, nominal prices) 66
Figure 16: Portugal Still wine category growth comparison, by value, 2001-2011 68
Figure 17: Portugal Still wine volume & volume forecast, 2001-2011 (Liters m) 71
Figure 18: Portugal Still wine category growth comparison, by volume, 2001-2011 71
Figure 19: Global Wine market split (value terms, 2006) – Top 5 countries 78
Figure 20: Global Wine market value, 2001 – 2006 (Top 5 countries) 81
Figure 21: Global Wine market split (volume terms, 2006) – Top 5 countries 83
Figure 22: Global Wine market volume, 2001 – 2006 (Top 5 countries) 86
Figure 23: Map of Portugal 92
Figure 24: Annual data review process 101
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