Wine in Romania to 2011

This databook is a detailed information resource covering all the key data points on Wine in Romania. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Romania increased between 2001-2006, growing at an average annual rate of 5.3%. The leading company in the market in 2006 was Murfatlar. The second-largest player was Cotnari with Foster's Group Ltd. in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 26
Expenditure & consumption Per Capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Foster's Group Ltd. 32
Bacardi Limited 34
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$ 2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 43
Company and Brand Share Analysis 45
Expenditure & consumption Per Capita 48
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 53
Value Analysis, US$ 2001-2006 55
Value Analysis, US$ 2006-2011 55
Volume Analysis, 2001-2006 57
Volume Analysis, 2006-2011 58
Company and Brand Share Analysis 60
Expenditure & consumption Per Capita 63
Chapter 7 CATEGORY ANALYSIS - STILL WINE 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 69
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 74
Expenditure & consumption Per Capita 77
Chapter 8 COUNTRY COMPARISON 80
Value 80
Volume 85
Market Share 90
Chapter 9 NEW PRODUCT DEVELOPMENT 91
Product launches over time 91
Recent product launches 95
Chapter 10 ROMANIA SOCIOECONOMIC PROFILE 96
Country Overview 96
Key Facts 97
Political Overview 98
Romania Economic Overview 99
Chapter 11 ROMANIA MACROECONOMIC PROFILE 100
Macroeconomic Indicators 100
Chapter 12 RESEARCH METHODOLOGY 105
Methodology overview 105
Secondary research 106
Market modelling 107
Primary research 108
Data finalisation 108
Ongoing research 109
Chapter 13 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
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Table 1: Wine category definitions 8
Table 2: Romania Wine value, 2001-2006 (ROL m, nominal prices) 18
Table 3: Romania Wine value forecast, 2006-2011 (ROL m, nominal prices) 19
Table 4: Romania Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Romania Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Romania Wine volume, 2001-2006 (Liters m) 23
Table 7: Romania Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Romania Wine brand share, by volume, 2005-2006 (%) 26
Table 9: Romania Wine volume, by brand 2005-2006 (Liters m) 26
Table 10: Romania Wine company share by volume, 2005-2006 (%) 28
Table 11: Romania Wine volume, by company, 2005-2006 (Liters m) 28
Table 12: Romania Wine expenditure per capita, 2001-2006 (ROL, nominal prices) 29
Table 13: Romania Wine forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 29
Table 14: Romania Wine expenditure per capita, 2001-2006 (US$ nominal prices) 30
Table 15: Romania Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 30
Table 16: Romania Wine consumption per capita, 2001-2006 (Liters) 31
Table 17: Romania Wine forecast consumption per capita, 2006-2011 (Liters) 31
Table 18: Foster's Group Ltd Key Facts 32
Table 19: Bacardi Limited Key Facts 34
Table 20: Romania Fortified Wine value, 2001-2006 (ROL m, nominal prices) 36
Table 21: Romania Fortified Wine value forecast, 2006-2011 (ROL m, nominal prices) 37
Table 22: Romania Fortified Wine value, 2001-2006 (US$ m nominal prices) 39
Table 23: Romania Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 40
Table 24: Romania Fortified Wine volume, 2001-2006 (Liters m) 42
Table 25: Romania Fortified Wine volume forecast, 2006-2011 (Liters m) 43
Table 26: Romania Fortified Wine brand share, by volume, 2005-2006 (%) 45
Table 27: Romania Fortified Wine volume, by brand 2005-2006 (Liters m) 45
Table 28: Romania Fortified Wine company share by volume, 2005-2006 (%) 47
Table 29: Romania Fortified Wine volume, by company, 2005-2006 (Liters m) 47
Table 30: Romania Fortified Wine expenditure per capita, 2001-2006 (ROL, nominal prices) 48
Table 31: Romania Fortified Wine forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 49
Table 32: Romania Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 50
Table 33: Romania Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 50
Table 34: Romania Fortified Wine consumption per capita, 2001-2006 (Liters) 51
Table 35: Romania Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 51
Table 36: Romania Sparkling Wine value, 2001-2006 (ROL m, nominal prices) 52
Table 37: Romania Sparkling Wine value forecast, 2006-2011 (ROL m, nominal prices) 53
Table 38: Romania Sparkling Wine value, 2001-2006 (US$ m nominal prices) 55
Table 39: Romania Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 55
Table 40: Romania Sparkling Wine volume, 2001-2006 (Liters m) 57
Table 41: Romania Sparkling Wine volume forecast, 2006-2011 (Liters m) 58
Table 42: Romania Sparkling Wine brand share, by volume, 2005-2006 (%) 60
Table 43: Romania Sparkling Wine volume, by brand 2005-2006 (Liters m) 60
Table 44: Romania Sparkling Wine company share by volume, 2005-2006 (%) 62
Table 45: Romania Sparkling Wine volume, by company, 2005-2006 (Liters m) 62
Table 46: Romania Sparkling Wine expenditure per capita, 2001-2006 (ROL, nominal prices) 63
Table 47: Romania Sparkling Wine forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 63
Table 48: Romania Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 64
Table 49: Romania Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 64
Table 50: Romania Sparkling Wine consumption per capita, 2001-2006 (Liters) 65
Table 51: Romania Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 65
Table 52: Romania Still Wine value, 2001-2006 (ROL m, nominal prices) 66
Table 53: Romania Still Wine value forecast, 2006-2011 (ROL m, nominal prices) 67
Table 54: Romania Still Wine value, 2001-2006 (US$ m nominal prices) 69
Table 55: Romania Still Wine value forecast, 2006-2011 (US$ m nominal prices) 69
Table 56: Romania Still Wine volume, 2001-2006 (Liters m) 71
Table 57: Romania Still Wine volume forecast, 2006-2011 (Liters m) 72
Table 58: Romania Still Wine brand share, by volume, 2005-2006 (%) 74
Table 59: Romania Still Wine volume, by brand 2005-2006 (Liters m) 74
Table 60: Romania Still Wine company share by volume, 2005-2006 (%) 76
Table 61: Romania Still Wine volume, by company, 2005-2006 (Liters m) 76
Table 62: Romania Still Wine expenditure per capita, 2001-2006 (ROL, nominal prices) 77
Table 63: Romania Still Wine forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 77
Table 64: Romania Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 65: Romania Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 78
Table 66: Romania Still Wine consumption per capita, 2001-2006 (Liters) 79
Table 67: Romania Still Wine forecast consumption per capita, 2006-2011 (Liters) 79
Table 68: Global Wine market value, 2006 80
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 83
Table 70: Global Wine market volume, 2006 85
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 88
Table 72: Leading players - Top 5 countries 90
Table 73: Romania wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 91
Table 74: Romania wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 92
Table 75: Romania wine new product launches (reports), by Package tags or Claims, 2006 92
Table 76: Romania wine new product launches (reports) - Recent 5 launches 93
Table 77: Romania Key Facts 97
Table 78: Romania population, by age group, 2000-2005 (millions) 100
Table 79: Romania population forecast, by age group, 2005-2010 (millions) 101
Table 80: Romania population, by gender, 2000-2005 (millions) 101
Table 81: Romania population forecast, by gender, 2005-2010 (millions) 102
Table 82: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 102
Table 83: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 102
Table 84: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 103
Table 85: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 103
Table 86: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 103
Table 87: Romania consumer price index, 2000-2005 (2000=100) 104
Table 88: Romania consumer price index, 2005-2010 (2000=100) 104
Table 89: Romania exchange rate, 2000-2005 104

Figure 1: Romania Wine value & value forecast, 2001-2011 (ROL m, nominal prices) 20
Figure 2: Romania Wine category growth comparison, by value, 2001-2011 22
Figure 3: Romania Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Romania Wine category growth comparison, by volume, 2001-2011 25
Figure 5: Romania Wine company share, by volume, 2005-2006 (%) 27
Figure 6: Romania Fortified wine value & value forecast, 2001-2011 (ROL m, nominal prices) 38
Figure 7: Romania Fortified wine category growth comparison, by value, 2001-2011 41
Figure 8: Romania Fortified wine volume & volume forecast, 2001-2011 (Liters m) 44
Figure 9: Romania Fortified wine category growth comparison, by volume, 2001-2011 44
Figure 10: Romania Fortified wine company share, by volume, 2005-2006 (%) 46
Figure 11: Romania Sparkling wine value & value forecast, 2001-2011 (ROL m, nominal prices) 54
Figure 12: Romania Sparkling wine category growth comparison, by value, 2001-2011 56
Figure 13: Romania Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 59
Figure 14: Romania Sparkling wine category growth comparison, by volume, 2001-2011 59
Figure 15: Romania Sparkling wine company share, by volume, 2005-2006 (%) 61
Figure 16: Romania Still wine value & value forecast, 2001-2011 (ROL m, nominal prices) 68
Figure 17: Romania Still wine category growth comparison, by value, 2001-2011 70
Figure 18: Romania Still wine volume & volume forecast, 2001-2011 (Liters m) 73
Figure 19: Romania Still wine category growth comparison, by volume, 2001-2011 73
Figure 20: Romania Still wine company share, by volume, 2005-2006 (%) 75
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 81
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 84
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 86
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 89
Figure 25: Map of Romania 97
Figure 26: Annual data review process 106
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