Wine in Romania to 2014

Introduction

This databook provides key data and information on the wine market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Romania increased at a compound annual growth rate of 1.4% between 2004 and 2009.

The still wine category led the wine market in Romania, accounting for a share of 94.6%.

Leading players in Romanian wine market include Murfatlar, Cotnari and Vincon Vrancea SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Romanian New Leu), 2004?09 21
Value analysis (Romanian New Leu), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Category Analysis: Still Wine 39
Value analysis (Romanian New Leu), 2004?09 39
Value analysis (Romanian New Leu), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 5 Category Analysis: Sparkling Wine 55
Value analysis (Romanian New Leu), 2004?09 55
Value analysis (Romanian New Leu), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Champagne 72
Value analysis (Romanian New Leu), 2004?09 72
Value analysis (Romanian New Leu), 2009?14 73
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Fortified Wine 84
Value analysis (Romanian New Leu), 2004?09 84
Value analysis (Romanian New Leu), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Country Comparison 102
Value 102
Volume 106
Market share 110
Chapter 9 New Product Development 111
Product launches over time 111
Recent product launches 113
Chapter 10 Macroeconomic Profile 114
Macroeconomic Indicators 114
Chapter 11 Research Methodology 119
Methodology overview 119
Secondary research 120
Market modeling 121
Creating an initial data model 121
Revising the initial data model 121
Creating a final estimate 122
Creating demographic value splits 122
Primary research 122
Data finalization 123
Ongoing research 123
Chapter 12 Appendix 124
Future readings 124
How to contact experts in your industry 124
Disclaimer 124

LIST OF FIGURES
Figure 1: Wine, Romania, value by category (RONm), 2004?14 23
Figure 2: Wine, Romania, volume by category (liters, million), 2004?14 27
Figure 3: Wine, Romania, company share by volume (%), 2008?09 30
Figure 4: Wine, Romania, distribution channels by volume (%), 2008?09 34
Figure 5: Still wine, Romania, value by segment (RONm), 2004?14 41
Figure 6: Still wine, Romania, category growth comparison, by value, 2004?14 43
Figure 7: Still wine, Romania, volume by segment (liters, million), 2004?14 46
Figure 8: Still wine, Romania, category growth comparison, by volume, 2004?14 46
Figure 9: Still wine, Romania, company share by volume (%), 2008?09 48
Figure 10: Still wine, Romania, distribution channels by volume (%), 2008?09 51
Figure 11: Sparkling wine, Romania, value by segment (RONm), 2004?14 57
Figure 12: Sparkling wine, Romania, category growth comparison, by value, 2004?14 59
Figure 13: Sparkling wine, Romania, volume by segment (liters, million), 2004?14 62
Figure 14: Sparkling wine, Romania, category growth comparison, by volume, 2004?14 62
Figure 15: Sparkling wine, Romania, company share by volume (%), 2008?09 65
Figure 16: Sparkling wine, Romania, distribution channels by volume (%), 2008?09 68
Figure 17: Champagne, Romania, value (RONm), 2004?14 73
Figure 18: Champagne, Romania, volume (liters, million), 2004?14 76
Figure 19: Champagne, Romania, distribution channels by volume (%), 2008?09 80
Figure 20: Fortified wine, Romania, value by segment (RONm), 2004?14 86
Figure 21: Fortified wine, Romania, category growth comparison, by value, 2004?14 89
Figure 22: Fortified wine, Romania, volume by segment (liters, million), 2004?14 92
Figure 23: Fortified wine, Romania, category growth comparison, by volume, 2004?14 92
Figure 24: Fortified wine, Romania, company share by volume (%), 2008?09 94
Figure 25: Fortified wine, Romania, distribution channels by volume (%), 2008?09 97
Figure 26: Global wine market split (value terms, 2009), top five countries 103
Figure 27: Global wine market value, 2004–09, top five countries 105
Figure 28: Global wine market split (volume terms, 2009), top five countries 107
Figure 29: Global wine market volume, 2004–09, top five countries 109
Figure 30: Annual data review process 120

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Romania, value by category (RONm), 2004?09 21
Table 4: Wine, Romania, value forecast by category (RONm), 2009?14 22
Table 5: Wine, Romania, value by category ($m), 2004?09 24
Table 6: Wine, Romania, value forecast by category ($m), 2009?14 24
Table 7: Wine, Romania, volume by category (liters, million), 2004?09 25
Table 8: Wine, Romania, volume forecast by category (liters, million), 2009?14 26
Table 9: Wine, Romania, brand share by volume (%), 2008?09 28
Table 10: Wine, Romania, volume by brand (liters, million), 2008?09 29
Table 11: Wine, Romania, company share by volume (%), 2008?09 31
Table 12: Wine, Romania, volume by company (liters, million), 2008?09 32
Table 13: Wine, Romania, distribution channels by volume (%), 2008?09 33
Table 14: Wine, Romania, volume by distribution channel (liters, million), 2008?09 33
Table 15: Wine, Romania, expenditure per capita (RON), 2004?09 35
Table 16: Wine, Romania, forecast expenditure per capita (RON), 2009?14 36
Table 17: Wine, Romania, expenditure per capita ($), 2004?09 36
Table 18: Wine, Romania, forecast expenditure per capita ($), 2009?14 37
Table 19: Wine, Romania, consumption per capita (liters), 2004?09 37
Table 20: Wine, Romania, forecast consumption per capita (liters), 2009?14 38
Table 21: Still wine, Romania, value by segment (RONm), 2004?09 39
Table 22: Still wine, Romania, value forecast by segment (RONm), 2009?14 40
Table 23: Still wine, Romania, value by segment ($m), 2004?09 42
Table 24: Still wine, Romania, value forecast by segment ($m), 2009?14 42
Table 25: Still wine, Romania, volume by segment (liters, million), 2004?09 44
Table 26: Still wine, Romania, volume forecast by segment (liters, million), 2009?14 45
Table 27: Still wine, Romania, brand share by volume (%), 2008?09 47
Table 28: Still wine, Romania, volume by brand (liters, million), 2008?09 47
Table 29: Still wine, Romania, company share by volume (%), 2008?09 49
Table 30: Still wine, Romania, volume by company (liters, million), 2008?09 49
Table 31: Still wine, Romania, distribution channels by volume (%), 2008?09 50
Table 32: Still wine, Romania, volume by distribution channel (liters, million), 2008?09 50
Table 33: Still wine, Romania, expenditure per capita (RON), 2004?09 52
Table 34: Still wine, Romania, forecast expenditure per capita (RON), 2009?14 52
Table 35: Still wine, Romania, expenditure per capita ($), 2004?09 53
Table 36: Still wine, Romania, forecast expenditure per capita ($), 2009?14 53
Table 37: Still wine, Romania, consumption per capita (liters), 2004?09 54
Table 38: Still wine, Romania, forecast consumption per capita (liters), 2009?14 54
Table 39: Sparkling wine, Romania, value by segment (RONm), 2004?09 55
Table 40: Sparkling wine, Romania, value forecast by segment (RONm), 2009?14 56
Table 41: Sparkling wine, Romania, value by segment ($m), 2004?09 58
Table 42: Sparkling wine, Romania, value forecast by segment ($m), 2009?14 58
Table 43: Sparkling wine, Romania, volume by segment (liters, million), 2004?09 60
Table 44: Sparkling wine, Romania, volume forecast by segment (liters, million), 2009?14 61
Table 45: Sparkling wine, Romania, brand share by volume (%), 2008?09 63
Table 46: Sparkling wine, Romania, volume by brand (liters, million), 2008?09 64
Table 47: Sparkling wine, Romania, company share by volume (%), 2008?09 66
Table 48: Sparkling wine, Romania, volume by company (liters, million), 2008?09 66
Table 49: Sparkling wine, Romania, distribution channels by volume (%), 2008?09 67
Table 50: Sparkling wine, Romania, volume by distribution channel (liters, million), 2008?09 67
Table 51: Sparkling wine, Romania, expenditure per capita (RON), 2004?09 69
Table 52: Sparkling wine, Romania, forecast expenditure per capita (RON), 2009?14 69
Table 53: Sparkling wine, Romania, expenditure per capita ($), 2004?09 70
Table 54: Sparkling wine, Romania, forecast expenditure per capita ($), 2009?14 70
Table 55: Sparkling wine, Romania, consumption per capita (liters), 2004?09 71
Table 56: Sparkling wine, Romania, forecast consumption per capita (liters), 2009?14 71
Table 57: Champagne, Romania, value (RONm), 2004?09 72
Table 58: Champagne, Romania, value forecast (RONm), 2009?14 73
Table 59: Champagne, Romania, value ($m), 2004?09 74
Table 60: Champagne, Romania, value forecast ($m), 2009?14 74
Table 61: Champagne, Romania, volume (liters, million), 2004?09 75
Table 62: Champagne, Romania, volume forecast (liters, million), 2009?14 76
Table 63: Champagne, Romania, brand share by volume (%), 2008?09 77
Table 64: Champagne, Romania, volume by brand (liters, million), 2008?09 77
Table 65: Champagne, Romania, company share by volume (%), 2008?09 78
Table 66: Champagne, Romania, volume by company (liters, million), 2008?09 78
Table 67: Champagne, Romania, distribution channels by volume (%), 2008?09 79
Table 68: Champagne, Romania, volume by distribution channel (liters, million), 2008?09 79
Table 69: Champagne, Romania, expenditure per capita (RON), 2004?09 81
Table 70: Champagne, Romania, forecast expenditure per capita (RON), 2009?14 81
Table 71: Champagne, Romania, expenditure per capita ($), 2004?09 82
Table 72: Champagne, Romania, forecast expenditure per capita ($), 2009?14 82
Table 73: Champagne, Romania, consumption per capita (liters), 2004?09 83
Table 74: Champagne, Romania, forecast consumption per capita (liters), 2009?14 83
Table 75: Fortified wine, Romania, value by segment (RONm), 2004?09 84
Table 76: Fortified wine, Romania, value forecast by segment (RONm), 2009?14 85
Table 77: Fortified wine, Romania, value by segment ($m), 2004?09 87
Table 78: Fortified wine, Romania, value forecast by segment ($m), 2009?14 88
Table 79: Fortified wine, Romania, volume by segment (liters, million), 2004?09 90
Table 80: Fortified wine, Romania, volume forecast by segment (liters, million), 2009?14 91
Table 81: Fortified wine, Romania, brand share by volume (%), 2008?09 93
Table 82: Fortified wine, Romania, volume by brand (liters, million), 2008?09 93
Table 83: Fortified wine, Romania, company share by volume (%), 2008?09 95
Table 84: Fortified wine, Romania, volume by company (liters, million), 2008?09 95
Table 85: Fortified wine, Romania, distribution channels by volume (%), 2008?09 96
Table 86: Fortified wine, Romania, volume by distribution channel (liters, million), 2008?09 96
Table 87: Fortified wine, Romania, expenditure per capita (RON), 2004?09 98
Table 88: Fortified wine, Romania, forecast expenditure per capita (RON), 2009?14 99
Table 89: Fortified wine, Romania, expenditure per capita ($), 2004?09 99
Table 90: Fortified wine, Romania, forecast expenditure per capita ($), 2009?14 100
Table 91: Fortified wine, Romania, consumption per capita (liters), 2004?09 100
Table 92: Fortified wine, Romania, forecast consumption per capita (liters), 2009?14 101
Table 93: Global wine market value, 2009 102
Table 94: Global wine market split (value terms ($m), 2009), top five countries 105
Table 95: Global wine market volume, 2009 106
Table 96: Global wine market split (volume terms, 2009), top five countries 109
Table 97: Leading players, top five countries 110
Table 98: Romania wine new product launches reports, by company (top five companies), 2009 111
Table 99: Romania wine new product launches SKUs, by company (top five companies), 2009 111
Table 100: Romania wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 112
Table 101: Romania wine new product launches (reports), by ingredients 2009 112
Table 102: Romania wine new product launches (reports), by package tags or claims 2009 113
Table 103: Romania wine new product launches - recent five launches (2009) 113
Table 104: Romania population, by age group, 2004?09 (millions) 114
Table 105: Romania population forecast, by age group, 2009?14 (millions) 115
Table 106: Romania population, by gender, 2004?09 (millions) 115
Table 107: Romania population forecast, by gender, 2009?14 (millions) 116
Table 108: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 116
Table 109: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 116
Table 110: Romania real GDP, 2004?09 (RONbn, 2000 prices) 117
Table 111: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 117
Table 112: Romania real GDP, 2004?09 ($bn, 2000 prices) 117
Table 113: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 118
Table 114: Romania consumer price index, 2004?09 (2000=100) 118
Table 115: Romania consumer price index, 2009?14 (2000=100) 118


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