Wine - Scandinavia Industry Guide

Datamonitor's Wine - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Wine industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The Scandinavian wine market had a total market value of $5,856.million in 2009.

Within the wine industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $2,389.7 million in 2009.

The wine industry in Sweden is expected to lead the Scandinavian countries with a value of $2,976.5 million in 2014.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The wine market consists of retail sale of champagne, fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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TABLE OF CONTENTS
INTRODUCTION 8
What is this report about? 8
Who is the target reader? 8
Market definition 8
SCANDINAVIA WINE INDUSTRY OUTLOOK 9
Market Analysis 9
Market Revenues 10
WINE IN THE DENMARK 17
MARKET OVERVIEW 17
MARKET VALUE 18
MARKET VOLUME 19
MARKET SEGMENTATION I 20
MARKET SEGMENTATION II 21
MARKET SHARE 22
FIVE FORCES ANALYSIS 23
LEADING COMPANIES 30
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
MACROECONOMIC INDICATORS 37
WINE IN NORWAY 39
MARKET OVERVIEW 39
MARKET VALUE 40
MARKET VOLUME 41
MARKET SEGMENTATION I 42
MARKET SEGMENTATION II 43
MARKET SHARE 44
FIVE FORCES ANALYSIS 45
LEADING COMPANIES 51
MARKET DISTRIBUTION 59
MARKET FORECASTS 60
MACROECONOMIC INDICATORS 63
WINE IN SWEDEN 65
MARKET OVERVIEW 65
MARKET VALUE 66
MARKET VOLUME 67
MARKET SEGMENTATION I 68
MARKET SEGMENTATION II 69
MARKET SHARE 70
FIVE FORCES ANALYSIS 71
LEADING COMPANIES 78
MARKET DISTRIBUTION 80
MARKET FORECASTS 81
MACROECONOMIC INDICATORS 84
APPENDIX 86
Data Research Methodology 86
About Datamonitor 87
Disclaimer 87

LIST OF TABLES
Table 1: Scandinavia wine industry, revenue ($m), 2005–14 11
Table 2: Scandinavia wine industry, revenue ($m), 2005–09(e) 13
Table 3: Scandinavia wine industry forecast, revenue ($m), 2009–14 15
Table 4: Denmark wine market value: $ million, 2005–09(e) 18
Table 5: Denmark wine market volume: million liters, 2005–09(e) 19
Table 6: Denmark wine market segmentation I:% share, by value, 2009(e) 20
Table 7: Denmark wine market segmentation II: % share, by value, 2009(e) 21
Table 8: Denmark wine market share: % share, by volume, 2009(e) 22
Table 9: Damianitza: key facts 30
Table 10: Paul Sapin : key facts 31
Table 11: Soc. Coop. Vecchia Cantina di Montepulciano Soc. Agr.: key facts 32
Table 12: Denmark wine market distribution: % share, by volume, 2009(e) 33
Table 13: Denmark wine market value forecast: $ million, 2009–14 34
Table 14: Denmark wine market volume forecast: million liters, 2009–14 36
Table 15: Denmark size of population (million), 2005–09 37
Table 16: Denmark gdp (constant 2000 prices, $ billion), 2005–09 37
Table 17: Denmark gdp (current prices, $ billion), 2005–09 37
Table 18: Denmark inflation, 2005–09 38
Table 19: Denmark consumer price index (absolute), 2005–09 38
Table 20: Denmark exchange rate, 2005–09 38
Table 21: Norway wine market value: $ million, 2005–09(e) 40
Table 22: Norway wine market volume: million liters, 2005–09(e) 41
Table 23: Norway wine market segmentation I:% share, by value, 2009(e) 42
Table 24: Norway wine market segmentation II: % share, by value, 2009(e) 43
Table 25: Norway wine market share: % share, by volume, 2009(e) 44
Table 26: Les Grands Chais de France: key facts 51
Table 27: Soc. Coop. Vecchia Cantina di Montepulciano Soc. Agr.: key facts 53
Table 28: Foster's Group Ltd.: key facts 54
Table 29: Foster's Group Ltd.: key financials ($) 55
Table 30: Foster's Group Ltd.: key financials (AUD) 56
Table 31: Foster's Group Ltd.: key financial ratios 56
Table 32: Norway wine market distribution: % share, by volume, 2009(e) 59
Table 33: Norway wine market value forecast: $ million, 2009–14 60
Table 34: Norway wine market volume forecast: million liters, 2009–14 62
Table 35: Norway size of population (million), 2005–09 63
Table 36: Norway gdp (constant 2000 prices, $ billion), 2005–09 63
Table 37: Norway gdp (current prices, $ billion), 2005–09 63
Table 38: Norway inflation, 2005–09 64
Table 39: Norway consumer price index (absolute), 2005–09 64
Table 40: Norway exchange rate, 2005–09 64
Table 41: Sweden wine market value: $ million, 2005–09(e) 66
Table 42: Sweden wine market volume: million liters, 2005–09(e) 67
Table 43: Sweden wine market segmentation I:% share, by value, 2009(e) 68
Table 44: Sweden wine market segmentation II: % share, by value, 2009(e) 69
Table 45: Sweden wine market share: % share, by volume, 2009(e) 70
Table 46: Columbia Crest Winery: key facts 78
Table 47: Grupo de Bodegas Vinartis S.A. : key facts 79
Table 48: Sweden wine market distribution: % share, by volume, 2009(e) 80
Table 49: Sweden wine market value forecast: $ million, 2009–14 81
Table 50: Sweden wine market volume forecast: million liters, 2009–14 83
Table 51: Sweden size of population (million), 2005–09 84
Table 52: Sweden gdp (constant 2000 prices, $ billion), 2005–09 84
Table 53: Sweden gdp (current prices, $ billion), 2005–09 84
Table 54: Sweden inflation, 2005–09 85
Table 55: Sweden consumer price index (absolute), 2005–09 85
Table 56: Sweden exchange rate, 2005–09 85


LIST OF FIGURES
Figure 1: Scandinavia wine industry, revenue ($m), 2005–14 10
Figure 2: Scandinavia wine industry, revenue ($m), 2005–09(e) 12
Figure 3: Scandinavia wine industry forecast, revenue ($m), 2009–14 14
Figure 4: Scandinavia wine industry, Segmentation (%), 2009(e) 16
Figure 5: Denmark wine market value: $ million, 2005–09(e) 18
Figure 6: Denmark wine market volume: million liters, 2005–09(e) 19
Figure 7: Denmark wine market segmentation I:% share, by value, 2009(e) 20
Figure 8: Denmark wine market segmentation II: % share, by value, 2009(e) 21
Figure 9: Denmark wine market share: % share, by volume, 2009(e) 22
Figure 10: Forces driving competition in the wine market in Denmark, 2009 23
Figure 11: Drivers of buyer power in the wine market in Denmark, 2009 24
Figure 12: Drivers of supplier power in the wine market in Denmark, 2009 25
Figure 13: Factors influencing the likelihood of new entrants in the wine market in Denmark, 2009 26
Figure 14: Factors influencing the threat of substitutes in the wine market in Denmark, 2009 28
Figure 15: Drivers of degree of rivalry in the wine market in Denmark, 2009 29
Figure 16: Denmark wine market distribution: % share, by volume, 2009(e) 33
Figure 17: Denmark wine market value forecast: $ million, 2009–14 35
Figure 18: Denmark wine market volume forecast: million liters, 2009–14 36
Figure 19: Norway wine market value: $ million, 2005–09(e) 40
Figure 20: Norway wine market volume: million liters, 2005–09(e) 41
Figure 21: Norway wine market segmentation I:% share, by value, 2009(e) 42
Figure 22: Norway wine market segmentation II: % share, by value, 2009(e) 43
Figure 23: Norway wine market share: % share, by volume, 2009(e) 44
Figure 24: Forces driving competition in the wine market in Norway, 2009 45
Figure 25: Drivers of buyer power in the wine market in Norway, 2009 46
Figure 26: Drivers of supplier power in the wine market in Norway, 2009 47
Figure 27: Factors influencing the likelihood of new entrants in the wine market in Norway, 2009 48
Figure 28: Factors influencing the threat of substitutes in the wine market in Norway, 2009 49
Figure 29: Drivers of degree of rivalry in the wine market in Norway, 2009 50
Figure 30: Foster's Group Ltd.: revenues & profitability 57
Figure 31: Foster's Group Ltd.: assets & liabilities 58
Figure 32: Norway wine market distribution: % share, by volume, 2009(e) 59
Figure 33: Norway wine market value forecast: $ million, 2009–14 61
Figure 34: Norway wine market volume forecast: million liters, 2009–14 62
Figure 35: Sweden wine market value: $ million, 2005–09(e) 66
Figure 36: Sweden wine market volume: million liters, 2005–09(e) 67
Figure 37: Sweden wine market segmentation I:% share, by value, 2009(e) 68
Figure 38: Sweden wine market segmentation II: % share, by value, 2009(e) 69
Figure 39: Sweden wine market share: % share, by volume, 2009(e) 70
Figure 40: Forces driving competition in the wine market in Sweden, 2009 71
Figure 41: Drivers of buyer power in the wine market in Sweden, 2009 72
Figure 42: Drivers of supplier power in the wine market in Sweden, 2009 73
Figure 43: Factors influencing the likelihood of new entrants in the wine market in Sweden, 2009 74
Figure 44: Factors influencing the threat of substitutes in the wine market in Sweden, 2009 76
Figure 45: Drivers of degree of rivalry in the wine market in Sweden, 2009 77
Figure 46: Sweden wine market distribution: % share, by volume, 2009(e) 80
Figure 47: Sweden wine market value forecast: $ million, 2009–14 82
Figure 48: Sweden wine market volume forecast: million liters, 2009–14 83


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