Wine in South Africa to 2013

Introduction

This databook provides key data and information on the wine market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in South Africa increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The still wine category led the wine market in South Africa, accounting for a share of 86.9%.

Leading players in South African wine market include DGB (Pty) Ltd, Distell Group Limited and Robertson Winery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Rand), 2003?08 21
Value analysis (Rand), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 39
Distell Group Limited 39
Chapter 5 Category Analysis: Still Wine 41
Value analysis (Rand), 2003?08 41
Value analysis (Rand), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Sparkling Wine 58
Value analysis (Rand), 2003?08 58
Value analysis (Rand), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Fortified Wine 75
Value analysis (Rand), 2003?08 75
Value analysis (Rand), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Champagne 93
Value analysis (Rand), 2003?08 93
Value analysis (Rand), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Country Comparison 105
Value 105
Volume 109
Market share 113
Chapter 10 PESTLE Analysis 114
Summary 114
Political analysis 115
Economic analysis 118
Social analysis 121
Technology analysis 124
Legal analysis 127
Environmental analysis 130
Chapter 11 New Product Development 133
Product launches over time 133
Recent product launches 135
Chapter 12 Macroeconomic Profile 136
Macroeconomic indicators 136
Chapter 13 Research Methodology 141
Methodology overview 141
Secondary research 142
Market modeling 143
Creating an initial data model 143
Revising the initial data model 143
Creating a final estimate 144
Creating demographic value splits 144
Primary research 144
Data finalization 145
Ongoing research 145
Chapter 14 APPENDIX 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146

LIST OF FIGURES
Figure 1: Wine, South Africa, value by category (ZARm), 2003?13 23
Figure 2: Wine, South Africa, category growth comparison, by value, 2003?13 25
Figure 3: Wine, South Africa, volume by category (liters, million), 2003?13 28
Figure 4: Wine, South Africa, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, South Africa, company share by volume (%), 2007?08 31
Figure 6: Wine, South Africa, distribution channels by volume (%), 2007?08 35
Figure 7: Still wine, South Africa, value by segment (ZARm), 2003?13 43
Figure 8: Still wine, South Africa, category growth comparison, by value, 2003?13 45
Figure 9: Still wine, South Africa, volume by segment (liters, million), 2003?13 48
Figure 10: Still wine, South Africa, category growth comparison, by volume, 2003?13 48
Figure 11: Still wine, South Africa, company share by volume (%), 2007?08 51
Figure 12: Still wine, South Africa, distribution channels by volume (%), 2007?08 54
Figure 13: Sparkling wine, South Africa, value by segment (ZARm), 2003?13 60
Figure 14: Sparkling wine, South Africa, category growth comparison, by value, 2003?13 62
Figure 15: Sparkling wine, South Africa, volume by segment (liters, million), 2003?13 65
Figure 16: Sparkling wine, South Africa, category growth comparison, by volume, 2003?13 65
Figure 17: Sparkling wine, South Africa, company share by volume (%), 2007?08 68
Figure 18: Sparkling wine, South Africa, distribution channels by volume (%), 2007?08 71
Figure 19: Fortified wine, South Africa, value by segment (ZARm), 2003?13 77
Figure 20: Fortified wine, South Africa, category growth comparison, by value, 2003?13 80
Figure 21: Fortified wine, South Africa, volume by segment (liters, million), 2003?13 83
Figure 22: Fortified wine, South Africa, category growth comparison, by volume, 2003?13 83
Figure 23: Fortified wine, South Africa, company share by volume (%), 2007?08 85
Figure 24: Fortified wine, South Africa, distribution channels by volume (%), 2007?08 88
Figure 25: Champagne, South Africa, value (ZARm), 2003?13 94
Figure 26: Champagne, South Africa, volume (liters, million), 2003?13 97
Figure 27: Champagne, South Africa, distribution channels by volume (%), 2007?08 101
Figure 28: Global wine market split (value terms, 2008), top five countries 106
Figure 29: Global wine market value, 2003–08, top five countries 108
Figure 30: Global wine market split (volume terms, 2008), top five countries 110
Figure 31: Global wine market volume, 2003–08, top five countries 112
Figure 32: Annual data review process 142

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, South Africa, value by category (ZARm), 2003?08 21
Table 4: Wine, South Africa, value forecast by category (ZARm), 2008?13 22
Table 5: Wine, South Africa, value by category ($m), 2003?08 24
Table 6: Wine, South Africa, value forecast by category ($m), 2008?13 24
Table 7: Wine, South Africa, volume by category (liters, million), 2003?08 26
Table 8: Wine, South Africa, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, South Africa, brand share by volume (%), 2007?08 29
Table 10: Wine, South Africa, volume by brand (liters, million), 2007?08 30
Table 11: Wine, South Africa, company share by volume (%), 2007?08 32
Table 12: Wine, South Africa, volume by company (liters, million), 2007?08 33
Table 13: Wine, South Africa, distribution channels by volume (%), 2007?08 34
Table 14: Wine, South Africa, volume by distribution channel (liters, million), 2007?08 34
Table 15: Wine, South Africa, expenditure per capita (ZAR), 2003?08 36
Table 16: Wine, South Africa, forecast expenditure per capita (ZAR), 2008?13 36
Table 17: Wine, South Africa, expenditure per capita ($), 2003?08 37
Table 18: Wine, South Africa, forecast expenditure per capita ($), 2008?13 37
Table 19: Wine, South Africa, consumption per capita (liters), 2003?08 38
Table 20: Wine, South Africa, forecast consumption per capita (liters), 2008?13 38
Table 21: Distell Group Limited key facts 39
Table 22: Still wine, South Africa, value by segment (ZARm), 2003?08 41
Table 23: Still wine, South Africa, value forecast by segment (ZARm), 2008?13 42
Table 24: Still wine, South Africa, value by segment ($m), 2003?08 44
Table 25: Still wine, South Africa, value forecast by segment ($m), 2008?13 44
Table 26: Still wine, South Africa, volume by segment (liters, million), 2003?08 46
Table 27: Still wine, South Africa, volume forecast by segment (liters, million), 2008?13 47
Table 28: Still wine, South Africa, brand share by volume (%), 2007?08 49
Table 29: Still wine, South Africa, volume by brand (liters, million), 2007?08 50
Table 30: Still wine, South Africa, company share by volume (%), 2007?08 52
Table 31: Still wine, South Africa, volume by company (liters, million), 2007?08 52
Table 32: Still wine, South Africa, distribution channels by volume (%), 2007?08 53
Table 33: Still wine, South Africa, volume by distribution channel (liters, million), 2007?08 53
Table 34: Still wine, South Africa, expenditure per capita (ZAR), 2003?08 55
Table 35: Still wine, South Africa, forecast expenditure per capita (ZAR), 2008?13 55
Table 36: Still wine, South Africa, expenditure per capita ($), 2003?08 56
Table 37: Still wine, South Africa, forecast expenditure per capita ($), 2008?13 56
Table 38: Still wine, South Africa, consumption per capita (liters), 2003?08 57
Table 39: Still wine, South Africa, forecast consumption per capita (liters), 2008?13 57
Table 40: Sparkling wine, South Africa, value by segment (ZARm), 2003?08 58
Table 41: Sparkling wine, South Africa, value forecast by segment (ZARm), 2008?13 59
Table 42: Sparkling wine, South Africa, value by segment ($m), 2003?08 61
Table 43: Sparkling wine, South Africa, value forecast by segment ($m), 2008?13 61
Table 44: Sparkling wine, South Africa, volume by segment (liters, million), 2003?08 63
Table 45: Sparkling wine, South Africa, volume forecast by segment (liters, million), 2008?13 64
Table 46: Sparkling wine, South Africa, brand share by volume (%), 2007?08 66
Table 47: Sparkling wine, South Africa, volume by brand (liters, million), 2007?08 67
Table 48: Sparkling wine, South Africa, company share by volume (%), 2007?08 69
Table 49: Sparkling wine, South Africa, volume by company (liters, million), 2007?08 69
Table 50: Sparkling wine, South Africa, distribution channels by volume (%), 2007?08 70
Table 51: Sparkling wine, South Africa, volume by distribution channel (liters, million), 2007?08 70
Table 52: Sparkling wine, South Africa, expenditure per capita (ZAR), 2003?08 72
Table 53: Sparkling wine, South Africa, forecast expenditure per capita (ZAR), 2008?13 72
Table 54: Sparkling wine, South Africa, expenditure per capita ($), 2003?08 73
Table 55: Sparkling wine, South Africa, forecast expenditure per capita ($), 2008?13 73
Table 56: Sparkling wine, South Africa, consumption per capita (liters), 2003?08 74
Table 57: Sparkling wine, South Africa, forecast consumption per capita (liters), 2008?13 74
Table 58: Fortified wine, South Africa, value by segment (ZARm), 2003?08 75
Table 59: Fortified wine, South Africa, value forecast by segment (ZARm), 2008?13 76
Table 60: Fortified wine, South Africa, value by segment ($m), 2003?08 78
Table 61: Fortified wine, South Africa, value forecast by segment ($m), 2008?13 79
Table 62: Fortified wine, South Africa, volume by segment (liters, million), 2003?08 81
Table 63: Fortified wine, South Africa, volume forecast by segment (liters, million), 2008?13 82
Table 64: Fortified wine, South Africa, brand share by volume (%), 2007?08 84
Table 65: Fortified wine, South Africa, volume by brand (liters, million), 2007?08 84
Table 66: Fortified wine, South Africa, company share by volume (%), 2007?08 86
Table 67: Fortified wine, South Africa, volume by company (liters, million), 2007?08 86
Table 68: Fortified wine, South Africa, distribution channels by volume (%), 2007?08 87
Table 69: Fortified wine, South Africa, volume by distribution channel (liters, million), 2007?08 87
Table 70: Fortified wine, South Africa, expenditure per capita (ZAR), 2003?08 89
Table 71: Fortified wine, South Africa, forecast expenditure per capita (ZAR), 2008?13 90
Table 72: Fortified wine, South Africa, expenditure per capita ($), 2003?08 90
Table 73: Fortified wine, South Africa, forecast expenditure per capita ($), 2008?13 91
Table 74: Fortified wine, South Africa, consumption per capita (liters), 2003?08 91
Table 75: Fortified wine, South Africa, forecast consumption per capita (liters), 2008?13 92
Table 76: Champagne, South Africa, value (ZARm), 2003?08 93
Table 77: Champagne, South Africa, value forecast (ZARm), 2008?13 94
Table 78: Champagne, South Africa, value ($m), 2003?08 95
Table 79: Champagne, South Africa, value forecast ($m), 2008?13 95
Table 80: Champagne, South Africa, volume (liters, million), 2003?08 96
Table 81: Champagne, South Africa, volume forecast (liters, million), 2008?13 97
Table 82: Champagne, South Africa, brand share by volume (%), 2007?08 98
Table 83: Champagne, South Africa, volume by brand (liters, million), 2007?08 98
Table 84: Champagne, South Africa, company share by volume (%), 2007?08 99
Table 85: Champagne, South Africa, volume by company (liters, million), 2007?08 99
Table 86: Champagne, South Africa, distribution channels by volume (%), 2007?08 100
Table 87: Champagne, South Africa, volume by distribution channel (liters, million), 2007?08 100
Table 88: Champagne, South Africa, expenditure per capita (ZAR), 2003?08 102
Table 89: Champagne, South Africa, forecast expenditure per capita (ZAR), 2008?13 102
Table 90: Champagne, South Africa, expenditure per capita ($), 2003?08 103
Table 91: Champagne, South Africa, forecast expenditure per capita ($), 2008?13 103
Table 92: Champagne, South Africa, consumption per capita (liters), 2003?08 104
Table 93: Champagne, South Africa, forecast consumption per capita (liters), 2008?13 104
Table 94: Global wine market value, 2008 105
Table 95: Global wine market split (value terms ($m), 2008), top five countries 108
Table 96: Global wine market volume, 2008 109
Table 97: Global wine market split (volume terms, 2008), top five countries 112
Table 98: Leading players, top five countries 113
Table 99: Analysis of South Africa’s political landscape 115
Table 100: Analysis of the South African economy 118
Table 101: Analysis of the South African social system 121
Table 102: Analysis of South African technology landscape 124
Table 103: Analysis of South Africa legal landscape 127
Table 104: Analysis of South African environmental landscape 130
Table 105: South Africa wine new product launches reports, by company (top five companies), 2009 133
Table 106: South Africa wine new product launches SKUs, by company (top five companies), 2009 133
Table 107: South Africa wine new product launches (reports), by flavor and fragrances 2009 134
Table 108: South Africa wine new product launches (reports), by ingredients (top 10 ingredients), 2009 134
Table 109: South Africa wine new product launches (reports), by package tags or claims 2009 135
Table 110: South Africa wine new product launches - recent five launches (2009) 135
Table 111: South Africa population, by age group, 2003?08 (millions) 136
Table 112: South Africa population forecast, by age group, 2008?13 (millions) 137
Table 113: South Africa population, by gender, 2003?08 (millions) 137
Table 114: South Africa population forecast, by gender, 2008?13 (millions) 138
Table 115: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 138
Table 116: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 138
Table 117: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 139
Table 118: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 139
Table 119: South Africa real GDP, 2003?08 ($bn, 2000 prices) 139
Table 120: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 140
Table 121: South Africa consumer price index, 2003?08 (2000=100) 140
Table 122: South Africa consumer price index, 2008?13 (2000=100) 140



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