Wine in South Korea to 2014

Introduction

This databook provides key data and information on the wine market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: still wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in South Korea increased at a compound annual growth rate of 13.2% between 2004 and 2009.

The still wine category led the wine market in South Korea, accounting for a share of 92.7%.

Leading players in South Korean wine market include E. & J. Gallo Winery, C.B.V.G and Hedges.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: champagne 4
Summary category level: fortified wine 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (South Korean Won), 2004?09 20
Value analysis (South Korean Won), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 37
E. & J. Gallo Winery 37
Chapter 5 Category Analysis: Still Wine 39
Value analysis (South Korean Won), 2004?09 39
Value analysis (South Korean Won), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Champagne 55
Value analysis (South Korean Won), 2004?09 55
Value analysis (South Korean Won), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Fortified Wine 67
Value analysis (South Korean Won), 2004?09 67
Value analysis (South Korean Won), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Country Comparison 84
Value 84
Volume 88
Market share 92
Chapter 9 New Product Development 93
Product launches over time 93
Recent product launches 95
Chapter 10 Macroeconomic Profile 96
Macroeconomic Indicators 96
Chapter 11 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 12 Appendix 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106

LIST OF FIGURES
Figure 1: Wine, South Korea, value by category (KRWm), 2004?14 22
Figure 2: Wine, South Korea, category growth comparison, by value, 2004?14 24
Figure 3: Wine, South Korea, volume by category (liters, million), 2004?14 27
Figure 4: Wine, South Korea, category growth comparison, by volume, 2004?14 27
Figure 5: Wine, South Korea, company share by volume (%), 2008?09 29
Figure 6: Wine, South Korea, distribution channels by volume (%), 2008?09 32
Figure 7: Still wine, South Korea, value by segment (KRWm), 2004?14 41
Figure 8: Still wine, South Korea, category growth comparison, by value, 2004?14 43
Figure 9: Still wine, South Korea, volume by segment (liters, million), 2004?14 46
Figure 10: Still wine, South Korea, category growth comparison, by volume, 2004?14 46
Figure 11: Still wine, South Korea, company share by volume (%), 2008?09 48
Figure 12: Still wine, South Korea, distribution channels by volume (%), 2008?09 51
Figure 13: Champagne, South Korea, value (KRWm), 2004?14 56
Figure 14: Champagne, South Korea, volume (liters, million), 2004?14 59
Figure 15: Champagne, South Korea, distribution channels by volume (%), 2008?09 63
Figure 16: Fortified wine, South Korea, value by segment (KRWm), 2004?14 69
Figure 17: Fortified wine, South Korea, category growth comparison, by value, 2004?14 72
Figure 18: Fortified wine, South Korea, volume by segment (liters, million), 2004?14 75
Figure 19: Fortified wine, South Korea, category growth comparison, by volume, 2004?14 75
Figure 20: Fortified wine, South Korea, distribution channels by volume (%), 2008?09 79
Figure 21: Global wine market split (value terms, 2009), top five countries 85
Figure 22: Global wine market value, 2004–09, top five countries 87
Figure 23: Global wine market split (volume terms, 2009), top five countries 89
Figure 24: Global wine market volume, 2004–09, top five countries 91
Figure 25: Annual data review process 102

LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Wine distribution channels 9
Table 3: Wine, South Korea, value by category (KRWm), 2004?09 20
Table 4: Wine, South Korea, value forecast by category (KRWm), 2009?14 21
Table 5: Wine, South Korea, value by category ($m), 2004?09 23
Table 6: Wine, South Korea, value forecast by category ($m), 2009?14 23
Table 7: Wine, South Korea, volume by category (liters, million), 2004?09 25
Table 8: Wine, South Korea, volume forecast by category (liters, million), 2009?14 26
Table 9: Wine, South Korea, brand share by volume (%), 2008?09 28
Table 10: Wine, South Korea, volume by brand (liters, million), 2008?09 28
Table 11: Wine, South Korea, company share by volume (%), 2008?09 30
Table 12: Wine, South Korea, volume by company (liters, million), 2008?09 30
Table 13: Wine, South Korea, distribution channels by volume (%), 2008?09 31
Table 14: Wine, South Korea, volume by distribution channel (liters, million), 2008?09 31
Table 15: Wine, South Korea, expenditure per capita (KRW), 2004?09 33
Table 16: Wine, South Korea, forecast expenditure per capita (KRW), 2009?14 34
Table 17: Wine, South Korea, expenditure per capita ($), 2004?09 34
Table 18: Wine, South Korea, forecast expenditure per capita ($), 2009?14 35
Table 19: Wine, South Korea, consumption per capita (liters), 2004?09 35
Table 20: Wine, South Korea, forecast consumption per capita (liters), 2009?14 36
Table 21: E. & J. Gallo Winery key facts 37
Table 22: Still wine, South Korea, value by segment (KRWm), 2004?09 39
Table 23: Still wine, South Korea, value forecast by segment (KRWm), 2009?14 40
Table 24: Still wine, South Korea, value by segment ($m), 2004?09 42
Table 25: Still wine, South Korea, value forecast by segment ($m), 2009?14 42
Table 26: Still wine, South Korea, volume by segment (liters, million), 2004?09 44
Table 27: Still wine, South Korea, volume forecast by segment (liters, million), 2009?14 45
Table 28: Still wine, South Korea, brand share by volume (%), 2008?09 47
Table 29: Still wine, South Korea, volume by brand (liters, million), 2008?09 47
Table 30: Still wine, South Korea, company share by volume (%), 2008?09 49
Table 31: Still wine, South Korea, volume by company (liters, million), 2008?09 49
Table 32: Still wine, South Korea, distribution channels by volume (%), 2008?09 50
Table 33: Still wine, South Korea, volume by distribution channel (liters, million), 2008?09 50
Table 34: Still wine, South Korea, expenditure per capita (KRW), 2004?09 52
Table 35: Still wine, South Korea, forecast expenditure per capita (KRW), 2009?14 52
Table 36: Still wine, South Korea, expenditure per capita ($), 2004?09 53
Table 37: Still wine, South Korea, forecast expenditure per capita ($), 2009?14 53
Table 38: Still wine, South Korea, consumption per capita (liters), 2004?09 54
Table 39: Still wine, South Korea, forecast consumption per capita (liters), 2009?14 54
Table 40: Champagne, South Korea, value (KRWm), 2004?09 55
Table 41: Champagne, South Korea, value forecast (KRWm), 2009?14 56
Table 42: Champagne, South Korea, value ($m), 2004?09 57
Table 43: Champagne, South Korea, value forecast ($m), 2009?14 57
Table 44: Champagne, South Korea, volume (liters, million), 2004?09 58
Table 45: Champagne, South Korea, volume forecast (liters, million), 2009?14 59
Table 46: Champagne, South Korea, brand share by volume (%), 2008?09 60
Table 47: Champagne, South Korea, volume by brand (liters, million), 2008?09 60
Table 48: Champagne, South Korea, company share by volume (%), 2008?09 61
Table 49: Champagne, South Korea, volume by company (liters, million), 2008?09 61
Table 50: Champagne, South Korea, distribution channels by volume (%), 2008?09 62
Table 51: Champagne, South Korea, volume by distribution channel (liters, million), 2008?09 62
Table 52: Champagne, South Korea, expenditure per capita (KRW), 2004?09 64
Table 53: Champagne, South Korea, forecast expenditure per capita (KRW), 2009?14 64
Table 54: Champagne, South Korea, expenditure per capita ($), 2004?09 65
Table 55: Champagne, South Korea, forecast expenditure per capita ($), 2009?14 65
Table 56: Champagne, South Korea, consumption per capita (liters), 2004?09 66
Table 57: Champagne, South Korea, forecast consumption per capita (liters), 2009?14 66
Table 58: Fortified wine, South Korea, value by segment (KRWm), 2004?09 67
Table 59: Fortified wine, South Korea, value forecast by segment (KRWm), 2009?14 68
Table 60: Fortified wine, South Korea, value by segment ($m), 2004?09 70
Table 61: Fortified wine, South Korea, value forecast by segment ($m), 2009?14 71
Table 62: Fortified wine, South Korea, volume by segment (liters, million), 2004?09 73
Table 63: Fortified wine, South Korea, volume forecast by segment (liters, million), 2009?14 74
Table 64: Fortified wine, South Korea, brand share by volume (%), 2008?09 76
Table 65: Fortified wine, South Korea, volume by brand (liters, million), 2008?09 76
Table 66: Fortified wine, South Korea, company share by volume (%), 2008?09 77
Table 67: Fortified wine, South Korea, volume by company (liters, million), 2008?09 77
Table 68: Fortified wine, South Korea, distribution channels by volume (%), 2008?09 78
Table 69: Fortified wine, South Korea, volume by distribution channel (liters, million), 2008?09 78
Table 70: Fortified wine, South Korea, expenditure per capita (KRW), 2004?09 80
Table 71: Fortified wine, South Korea, forecast expenditure per capita (KRW), 2009?14 81
Table 72: Fortified wine, South Korea, expenditure per capita ($), 2004?09 82
Table 73: Fortified wine, South Korea, forecast expenditure per capita ($), 2009?14 82
Table 74: Fortified wine, South Korea, consumption per capita (liters), 2004?09 83
Table 75: Fortified wine, South Korea, forecast consumption per capita (liters), 2009?14 83
Table 76: Global wine market value, 2009 84
Table 77: Global wine market split (value terms ($m), 2009), top five countries 87
Table 78: Global wine market volume, 2009 88
Table 79: Global wine market split (volume terms, 2009), top five countries 91
Table 80: Leading players, top five countries 92
Table 81: South Korea wine new product launches reports, by company (top five companies), 2009 93
Table 82: South Korea wine new product launches SKUs, by company (top five companies), 2009 93
Table 83: South Korea wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 94
Table 84: South Korea wine new product launches (reports), by ingredients (top 10 ingredients), 2009 94
Table 85: South Korea wine new product launches (reports), by package tags or claims, 2009 95
Table 86: South Korea wine new product launches - recent five launches (2009) 95
Table 87: South Korea population, by age group, 2004?09 (millions) 96
Table 88: South Korea population forecast, by age group, 2009?14 (millions) 97
Table 89: South Korea population, by gender, 2004?09 (millions) 97
Table 90: South Korea population forecast, by gender, 2009?14 (millions) 98
Table 91: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 98
Table 92: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 98
Table 93: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 99
Table 94: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 99
Table 95: South Korea real GDP, 2004?09 ($bn, 2000 prices) 99
Table 96: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 100
Table 97: South Korea consumer price index, 2004?09 (2000=100) 100
Table 98: South Korea consumer price index, 2009?14 (2000=100) 100



[Inhaltsverzeichnis ausblenden]