TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
E. & J. Gallo Winery 22
Hedges Family Estate 24
Kaesler Wines and Vineyard 25
MARKET DISTRIBUTION 26
MARKET FORECASTS 27
Market value forecast 27
Market volume forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: South Korea wine market value: $ million, 2005–09(e) 10
Table 2: South Korea wine market volume: million liters, 2005–09(e) 11
Table 3: South Korea wine market segmentation I:% share, by value, 2009(e) 12
Table 4: South Korea wine market segmentation II: % share, by value, 2009(e) 13
Table 5: South Korea wine market share: % share, by volume, 2009(e) 14
Table 6: E. & J. Gallo Winery: key facts 22
Table 7: Hedges Family Estate: key facts 24
Table 8: Kaesler Wines and Vineyard: key facts 25
Table 9: South Korea wine market distribution: % share, by volume, 2009(e) 26
Table 10: South Korea wine market value forecast: $ million, 2009–14 27
Table 11: South Korea wine market volume forecast: million liters, 2009–14 28
Table 12: South Korea size of population (million), 2005–09 29
Table 13: South Korea gdp (constant 2000 prices, $ billion), 2005–09 29
Table 14: South Korea gdp (current prices, $ billion), 2005–09 29
Table 15: South Korea inflation, 2005–09 30
Table 16: South Korea consumer price index (absolute), 2005–09 30
Table 17: South Korea exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: South Korea wine market value: $ million, 2005–09(e) 10
Figure 2: South Korea wine market volume: million liters, 2005–09(e) 11
Figure 3: South Korea wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: South Korea wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: South Korea wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in South Korea, 2009 15
Figure 7: Drivers of buyer power in the wine market in South Korea, 2009 16
Figure 8: Drivers of supplier power in the wine market in South Korea, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in South Korea, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in South Korea, 2009 20
Figure 11: Drivers of degree of rivalry in the wine market in South Korea, 2009 21
Figure 12: South Korea wine market distribution: % share, by volume, 2009(e) 26
Figure 13: South Korea wine market value forecast: $ million, 2009–14 27
Figure 14: South Korea wine market volume forecast: million liters, 2009–14 28
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