Wine in Spain to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2003?08 21
Value analysis (Euro), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 39
Bacardi Limited 39
Chapter 5 Category Analysis: Still Wine 41
Value analysis (Euro), 2003?08 41
Value analysis (Euro), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Sparkling Wine 56
Value analysis (Euro), 2003?08 56
Value analysis (Euro), 2008?13 57
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Fortified Wine 69
Value analysis (Euro), 2003?08 69
Value analysis (Euro), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Champagne 86
Value analysis (Euro), 2003?08 86
Value analysis (Euro), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 10 PESTLE Analysis 109
Summary 109
Political analysis 110
Economic analysis 113
Social analysis 117
Technological analysis 121
Legal analysis 125
Environmental analysis 128
Chapter 11 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 12 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 13 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 14 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: Wine, Spain, value by category (€m), 2003?13 23
Figure 2: Wine, Spain, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Spain, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Spain, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Spain, company share by volume (%), 2007?08 31
Figure 6: Wine, Spain, distribution channels by volume (%), 2007?08 35
Figure 7: Still wine, Spain, value by segment (€m), 2003?13 43
Figure 8: Still wine, Spain, category growth comparison, by value, 2003?13 45
Figure 9: Still wine, Spain, volume by segment (liters, million), 2003?13 48
Figure 10: Still wine, Spain, category growth comparison, by volume, 2003?13 48
Figure 11: Still wine, Spain, distribution channels by volume (%), 2007?08 52
Figure 12: Sparkling wine, Spain, value by segment (€m), 2003?13 57
Figure 13: Sparkling wine, Spain, volume by segment (liters, million), 2003?13 60
Figure 14: Sparkling wine, Spain, company share by volume (%), 2007?08 62
Figure 15: Sparkling wine, Spain, distribution channels by volume (%), 2007?08 65
Figure 16: Fortified wine, Spain, value by segment (€m), 2003?13 71
Figure 17: Fortified wine, Spain, category growth comparison, by value, 2003?13 74
Figure 18: Fortified wine, Spain, volume by segment (liters, million), 2003?13 77
Figure 19: Fortified wine, Spain, category growth comparison, by volume, 2003?13 77
Figure 20: Fortified wine, Spain, company share by volume (%), 2007?08 79
Figure 21: Fortified wine, Spain, distribution channels by volume (%), 2007?08 82
Figure 22: Champagne, Spain, value (€m), 2003?13 87
Figure 23: Champagne, Spain, volume (liters, million), 2003?13 90
Figure 24: Champagne, Spain, company share by volume (%), 2007?08 93
Figure 25: Champagne, Spain, distribution channels by volume (%), 2007?08 96
Figure 26: Global wine market split (value terms, 2008), top five countries 101
Figure 27: Global wine market value, 2003–08, top five countries 103
Figure 28: Global wine market split (volume terms, 2008), top five countries 105
Figure 29: Global wine market volume, 2003–08, top five countries 107
Figure 30: Annual data review process 141

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Spain, value by category (€m), 2003?08 21
Table 4: Wine, Spain, value forecast by category (€m), 2008?13 22
Table 5: Wine, Spain, value by category ($m), 2003?08 24
Table 6: Wine, Spain, value forecast by category ($m), 2008?13 24
Table 7: Wine, Spain, volume by category (liters, million), 2003?08 26
Table 8: Wine, Spain, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, Spain, brand share by volume (%), 2007?08 29
Table 10: Wine, Spain, volume by brand (liters, million), 2007?08 30
Table 11: Wine, Spain, company share by volume (%), 2007?08 32
Table 12: Wine, Spain, volume by company (liters, million), 2007?08 33
Table 13: Wine, Spain, distribution channels by volume (%), 2007?08 34
Table 14: Wine, Spain, volume by distribution channel (liters, million), 2007?08 34
Table 15: Wine, Spain, expenditure per capita (€), 2003?08 36
Table 16: Wine, Spain, forecast expenditure per capita (€), 2008?13 36
Table 17: Wine, Spain, expenditure per capita ($), 2003?08 37
Table 18: Wine, Spain, forecast expenditure per capita ($), 2008?13 37
Table 19: Wine, Spain, consumption per capita (liters), 2003?08 38
Table 20: Wine, Spain, forecast consumption per capita (liters), 2008?13 38
Table 21: Bacardi Limited key facts 39
Table 22: Still wine, Spain, value by segment (€m), 2003?08 41
Table 23: Still wine, Spain, value forecast by segment (€m), 2008?13 42
Table 24: Still wine, Spain, value by segment ($m), 2003?08 44
Table 25: Still wine, Spain, value forecast by segment ($m), 2008?13 44
Table 26: Still wine, Spain, volume by segment (liters, million), 2003?08 46
Table 27: Still wine, Spain, volume forecast by segment (liters, million), 2008?13 47
Table 28: Still wine, Spain, brand share by volume (%), 2007?08 49
Table 29: Still wine, Spain, volume by brand (liters, million), 2007?08 49
Table 30: Still wine, Spain, company share by volume (%), 2007?08 50
Table 31: Still wine, Spain, volume by company (liters, million), 2007?08 50
Table 32: Still wine, Spain, distribution channels by volume (%), 2007?08 51
Table 33: Still wine, Spain, volume by distribution channel (liters, million), 2007?08 51
Table 34: Still wine, Spain, expenditure per capita (€), 2003?08 53
Table 35: Still wine, Spain, forecast expenditure per capita (€), 2008?13 53
Table 36: Still wine, Spain, expenditure per capita ($), 2003?08 54
Table 37: Still wine, Spain, forecast expenditure per capita ($), 2008?13 54
Table 38: Still wine, Spain, consumption per capita (liters), 2003?08 55
Table 39: Still wine, Spain, forecast consumption per capita (liters), 2008?13 55
Table 40: Sparkling wine, Spain, value by segment (€m), 2003?08 56
Table 41: Sparkling wine, Spain, value forecast by segment (€m), 2008?13 57
Table 42: Sparkling wine, Spain, value by segment ($m), 2003?08 58
Table 43: Sparkling wine, Spain, value forecast by segment ($m), 2008?13 58
Table 44: Sparkling wine, Spain, volume by segment (liters, million), 2003?08 59
Table 45: Sparkling wine, Spain, volume forecast by segment (liters, million), 2008?13 60
Table 46: Sparkling wine, Spain, brand share by volume (%), 2007?08 61
Table 47: Sparkling wine, Spain, volume by brand (liters, million), 2007?08 61
Table 48: Sparkling wine, Spain, company share by volume (%), 2007?08 63
Table 49: Sparkling wine, Spain, volume by company (liters, million), 2007?08 63
Table 50: Sparkling wine, Spain, distribution channels by volume (%), 2007?08 64
Table 51: Sparkling wine, Spain, volume by distribution channel (liters, million), 2007?08 64
Table 52: Sparkling wine, Spain, expenditure per capita (€), 2003?08 66
Table 53: Sparkling wine, Spain, forecast expenditure per capita (€), 2008?13 66
Table 54: Sparkling wine, Spain, expenditure per capita ($), 2003?08 67
Table 55: Sparkling wine, Spain, forecast expenditure per capita ($), 2008?13 67
Table 56: Sparkling wine, Spain, consumption per capita (liters), 2003?08 68
Table 57: Sparkling wine, Spain, forecast consumption per capita (liters), 2008?13 68
Table 58: Fortified wine, Spain, value by segment (€m), 2003?08 69
Table 59: Fortified wine, Spain, value forecast by segment (€m), 2008?13 70
Table 60: Fortified wine, Spain, value by segment ($m), 2003?08 72
Table 61: Fortified wine, Spain, value forecast by segment ($m), 2008?13 73
Table 62: Fortified wine, Spain, volume by segment (liters, million), 2003?08 75
Table 63: Fortified wine, Spain, volume forecast by segment (liters, million), 2008?13 76
Table 64: Fortified wine, Spain, brand share by volume (%), 2007?08 78
Table 65: Fortified wine, Spain, volume by brand (liters, million), 2007?08 78
Table 66: Fortified wine, Spain, company share by volume (%), 2007?08 80
Table 67: Fortified wine, Spain, volume by company (liters, million), 2007?08 80
Table 68: Fortified wine, Spain, distribution channels by volume (%), 2007?08 81
Table 69: Fortified wine, Spain, volume by distribution channel (liters, million), 2007?08 81
Table 70: Fortified wine, Spain, expenditure per capita (€), 2003?08 83
Table 71: Fortified wine, Spain, forecast expenditure per capita (€), 2008?13 83
Table 72: Fortified wine, Spain, expenditure per capita ($), 2003?08 84
Table 73: Fortified wine, Spain, forecast expenditure per capita ($), 2008?13 84
Table 74: Fortified wine, Spain, consumption per capita (liters), 2003?08 85
Table 75: Fortified wine, Spain, forecast consumption per capita (liters), 2008?13 85
Table 76: Champagne, Spain, value (€m), 2003?08 86
Table 77: Champagne, Spain, value forecast (€m), 2008?13 87
Table 78: Champagne, Spain, value ($m), 2003?08 88
Table 79: Champagne, Spain, value forecast ($m), 2008?13 88
Table 80: Champagne, Spain, volume (liters, million), 2003?08 89
Table 81: Champagne, Spain, volume forecast (liters, million), 2008?13 90
Table 82: Champagne, Spain, brand share by volume (%), 2007?08 91
Table 83: Champagne, Spain, volume by brand (liters, million), 2007?08 92
Table 84: Champagne, Spain, company share by volume (%), 2007?08 94
Table 85: Champagne, Spain, volume by company (liters, million), 2007?08 94
Table 86: Champagne, Spain, distribution channels by volume (%), 2007?08 95
Table 87: Champagne, Spain, volume by distribution channel (liters, million), 2007?08 95
Table 88: Champagne, Spain, expenditure per capita (€), 2003?08 97
Table 89: Champagne, Spain, forecast expenditure per capita (€), 2008?13 97
Table 90: Champagne, Spain, expenditure per capita ($), 2003?08 98
Table 91: Champagne, Spain, forecast expenditure per capita ($), 2008?13 98
Table 92: Champagne, Spain, consumption per capita (liters), 2003?08 99
Table 93: Champagne, Spain, forecast consumption per capita (liters), 2008?13 99
Table 94: Global wine market value, 2008 100
Table 95: Global wine market split (value terms ($m), 2008), top five countries 103
Table 96: Global wine market volume, 2008 104
Table 97: Global wine market split (volume terms, 2008), top five countries 107
Table 98: Leading players, top five countries 108
Table 99: Analysis of Spain’s political landscape 110
Table 100: Analysis of Spain’s economy 113
Table 101: Analysis of Spain’s social system 117
Table 102: Analysis of Spain’s technology landscape 121
Table 103: Comparative performance – patents 124
Table 104: Analysis of Spain’s legal landscape 125
Table 105: Analysis of Spain’s environmental landscape 128
Table 106: Spain wine new product launches reports, by company (top five companies), 2009 132
Table 107: Spain wine new product launches SKUs, by company (top five companies), 2009 132
Table 108: Spain wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 133
Table 109: Spain wine new product launches (reports), by ingredients (top 10 ingredients), 2009 133
Table 110: Spain wine new product launches (reports), by package tags or claims 2009 134
Table 111: Spain wine new product launches - recent five launches (2009) 134
Table 112: Spain population, by age group, 2003?08 (millions) 135
Table 113: Spain population forecast, by age group, 2008?13 (millions) 136
Table 114: Spain population, by gender, 2003?08 (millions) 136
Table 115: Spain population forecast, by gender, 2008?13 (millions) 137
Table 116: Spain nominal GDP, 2003?08 (€bn, nominal prices) 137
Table 117: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 137
Table 118: Spain real GDP, 2003?08 (€bn, 2000 prices) 138
Table 119: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 138
Table 120: Spain real GDP, 2003?08 ($bn, 2000 prices) 138
Table 121: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 139
Table 122: Spain consumer price index, 2003?08 (2000=100) 139
Table 123: Spain consumer price index, 2008?13 (2000=100) 139


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