Table 1: Wine category definitions 8
Table 2: Sweden Wine value, 2001-2006 (SEK m, nominal prices) 18
Table 3: Sweden Wine value forecast, 2006-2011 (SEK m, nominal prices) 19
Table 4: Sweden Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Sweden Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Sweden Wine volume, 2001-2006 (Liters m) 23
Table 7: Sweden Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Sweden Wine brand share, by volume, 2005-2006 (%) 26
Table 9: Sweden Wine volume, by brand 2005-2006 (Liters m) 27
Table 10: Sweden Wine company share by volume, 2005-2006 (%) 29
Table 11: Sweden Wine volume, by company, 2005-2006 (Liters m) 30
Table 12: Sweden Wine expenditure per capita, 2001-2006 (SEK, nominal prices) 31
Table 13: Sweden Wine forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 31
Table 14: Sweden Wine expenditure per capita, 2001-2006 (US$ nominal prices) 32
Table 15: Sweden Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 32
Table 16: Sweden Wine consumption per capita, 2001-2006 (Liters) 33
Table 17: Sweden Wine forecast consumption per capita, 2006-2011 (Liters) 33
Table 18: LVMH Moet Hennessy Louis Vuitton SA Key Facts 34
Table 19: Bacardi Limited Key Facts 36
Table 20: Sweden Fortified Wine value, 2001-2006 (SEK m, nominal prices) 38
Table 21: Sweden Fortified Wine value forecast, 2006-2011 (SEK m, nominal prices) 39
Table 22: Sweden Fortified Wine value, 2001-2006 (US$ m nominal prices) 41
Table 23: Sweden Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 42
Table 24: Sweden Fortified Wine volume, 2001-2006 (Liters m) 44
Table 25: Sweden Fortified Wine volume forecast, 2006-2011 (Liters m) 45
Table 26: Sweden Fortified Wine brand share, by volume, 2005-2006 (%) 47
Table 27: Sweden Fortified Wine volume, by brand 2005-2006 (Liters m) 47
Table 28: Sweden Fortified Wine company share by volume, 2005-2006 (%) 49
Table 29: Sweden Fortified Wine volume, by company, 2005-2006 (Liters m) 49
Table 30: Sweden Fortified Wine expenditure per capita, 2001-2006 (SEK, nominal prices) 50
Table 31: Sweden Fortified Wine forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 51
Table 32: Sweden Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 52
Table 33: Sweden Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 52
Table 34: Sweden Fortified Wine consumption per capita, 2001-2006 (Liters) 53
Table 35: Sweden Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 53
Table 36: Sweden Sparkling Wine value, 2001-2006 (SEK m, nominal prices) 54
Table 37: Sweden Sparkling Wine value forecast, 2006-2011 (SEK m, nominal prices) 55
Table 38: Sweden Sparkling Wine value, 2001-2006 (US$ m nominal prices) 57
Table 39: Sweden Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 57
Table 40: Sweden Sparkling Wine volume, 2001-2006 (Liters m) 59
Table 41: Sweden Sparkling Wine volume forecast, 2006-2011 (Liters m) 60
Table 42: Sweden Sparkling Wine brand share, by volume, 2005-2006 (%) 62
Table 43: Sweden Sparkling Wine volume, by brand 2005-2006 (Liters m) 63
Table 44: Sweden Sparkling Wine company share by volume, 2005-2006 (%) 65
Table 45: Sweden Sparkling Wine volume, by company, 2005-2006 (Liters m) 65
Table 46: Sweden Sparkling Wine expenditure per capita, 2001-2006 (SEK, nominal prices) 66
Table 47: Sweden Sparkling Wine forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 66
Table 48: Sweden Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 67
Table 49: Sweden Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 67
Table 50: Sweden Sparkling Wine consumption per capita, 2001-2006 (Liters) 68
Table 51: Sweden Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 68
Table 52: Sweden Still Wine value, 2001-2006 (SEK m, nominal prices) 69
Table 53: Sweden Still Wine value forecast, 2006-2011 (SEK m, nominal prices) 70
Table 54: Sweden Still Wine value, 2001-2006 (US$ m nominal prices) 72
Table 55: Sweden Still Wine value forecast, 2006-2011 (US$ m nominal prices) 72
Table 56: Sweden Still Wine volume, 2001-2006 (Liters m) 74
Table 57: Sweden Still Wine volume forecast, 2006-2011 (Liters m) 75
Table 58: Sweden Still Wine brand share, by volume, 2005-2006 (%) 77
Table 59: Sweden Still Wine volume, by brand 2005-2006 (Liters m) 77
Table 60: Sweden Still Wine company share by volume, 2005-2006 (%) 79
Table 61: Sweden Still Wine volume, by company, 2005-2006 (Liters m) 79
Table 62: Sweden Still Wine expenditure per capita, 2001-2006 (SEK, nominal prices) 80
Table 63: Sweden Still Wine forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 80
Table 64: Sweden Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 81
Table 65: Sweden Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 81
Table 66: Sweden Still Wine consumption per capita, 2001-2006 (Liters) 82
Table 67: Sweden Still Wine forecast consumption per capita, 2006-2011 (Liters) 82
Table 68: Global Wine market value, 2006 83
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 86
Table 70: Global Wine market volume, 2006 88
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 91
Table 72: Leading players - Top 5 countries 93
Table 73: Sweden wine new product launches (reports) and SKUs, by company (Top 5 companies), 2006 94
Table 74: Sweden wine new product launches (reports), by flavor and fragrances, 2006 95
Table 75: Sweden wine new product launches (reports), by Ingredients, 2006 95
Table 76: Sweden wine new product launches (reports), by Package tags or Claims, 2006 96
Table 77: Sweden wine new product launches (reports) - Recent 5 launches 96
Table 78: Key Facts Sweden 98
Table 79: Sweden population, by age group, 2000-2005 (millions) 101
Table 80: Sweden population forecast, by age group, 2005-2010 (millions) 102
Table 81: Sweden population, by gender, 2000-2005 (millions) 102
Table 82: Sweden population forecast, by gender, 2005-2010 (millions) 103
Table 83: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 103
Table 84: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 103
Table 85: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 104
Table 86: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 104
Table 87: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 104
Table 88: Sweden consumer price index, 2000-2005 (2000=100) 105
Table 89: Sweden consumer price index, 2005-2010 (2000=100) 105
Table 90: Sweden exchange rate, 2000-2005 105
Figure 1: Sweden Wine value & value forecast, 2001-2011 (SEK m, nominal prices) 20
Figure 2: Sweden Wine category growth comparison, by value, 2001-2011 22
Figure 3: Sweden Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Sweden Wine category growth comparison, by volume, 2001-2011 25
Figure 5: Sweden Wine company share, by volume, 2005-2006 (%) 28
Figure 6: Sweden Fortified wine value & value forecast, 2001-2011 (SEK m, nominal prices) 40
Figure 7: Sweden Fortified wine category growth comparison, by value, 2001-2011 43
Figure 8: Sweden Fortified wine volume & volume forecast, 2001-2011 (Liters m) 46
Figure 9: Sweden Fortified wine category growth comparison, by volume, 2001-2011 46
Figure 10: Sweden Fortified wine company share, by volume, 2005-2006 (%) 48
Figure 11: Sweden Sparkling wine value & value forecast, 2001-2011 (SEK m, nominal prices) 56
Figure 12: Sweden Sparkling wine category growth comparison, by value, 2001-2011 58
Figure 13: Sweden Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 61
Figure 14: Sweden Sparkling wine category growth comparison, by volume, 2001-2011 61
Figure 15: Sweden Sparkling wine company share, by volume, 2005-2006 (%) 64
Figure 16: Sweden Still wine value & value forecast, 2001-2011 (SEK m, nominal prices) 71
Figure 17: Sweden Still wine category growth comparison, by value, 2001-2011 73
Figure 18: Sweden Still wine volume & volume forecast, 2001-2011 (Liters m) 76
Figure 19: Sweden Still wine category growth comparison, by volume, 2001-2011 76
Figure 20: Sweden Still wine company share, by volume, 2005-2006 (%) 78
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 84
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 87
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 89
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 92
Figure 25: Map of Sweden 98
Figure 26: Annual data review process 107
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