Wine in Switzerland to 2013

Introduction

This databook provides key data and information on the wine market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Switzerland increased at a compound annual growth rate of 0.4% between 2003 and 2008.

The still wine category led the wine market in Switzerland, accounting for a share of 85.2%.

Leading players in Swiss wine market include Marchesi Antinori Srl, Robert Mondavi and Provence.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Swiss Franc), 2003?08 21
Value analysis (Swiss Franc), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Category Analysis: Still Wine 43
Value analysis (Swiss Franc), 2003?08 43
Value analysis (Swiss Franc), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 5 Category Analysis: Sparkling Wine 63
Value analysis (Swiss Franc), 2003?08 63
Value analysis (Swiss Franc), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 6 Category Analysis: Fortified Wine 79
Value analysis (Swiss Franc), 2003?08 79
Value analysis (Swiss Franc), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 7 Category Analysis: Champagne 96
Value analysis (Swiss Franc), 2003?08 96
Value analysis (Swiss Franc), 2008?13 97
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 101
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Country Comparison 108
Value 108
Volume 112
Market share 116
Chapter 9 PESTLE analysis 117
Summary 117
Political analysis 118
Economic analysis 120
Social analysis 123
Technology analysis 126
Legal analysis 130
Environmental analysis 133
Chapter 10 New Product Development 136
Product launches over time 136
Recent product launches 138
Chapter 11 Macroeconomic Profile 139
Macroeconomic indicators 139
Chapter 12 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 13 APPENDIX 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149

LIST OF FIGURES
Figure 1: Wine, Switzerland, value by category (CHFm), 2003?13 23
Figure 2: Wine, Switzerland, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Switzerland, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Switzerland, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Switzerland, company share by volume (%), 2007?08 33
Figure 6: Wine, Switzerland, distribution channels by volume (%), 2007?08 39
Figure 7: Still wine, Switzerland, value by segment (CHFm), 2003?13 45
Figure 8: Still wine, Switzerland, category growth comparison, by value, 2003?13 47
Figure 9: Still wine, Switzerland, volume by segment (liters, million), 2003?13 50
Figure 10: Still wine, Switzerland, category growth comparison, by volume, 2003?13 50
Figure 11: Still wine, Switzerland, company share by volume (%), 2007?08 55
Figure 12: Still wine, Switzerland, distribution channels by volume (%), 2007?08 59
Figure 13: Sparkling wine, Switzerland, value by segment (CHFm), 2003?13 65
Figure 14: Sparkling wine, Switzerland, category growth comparison, by value, 2003?13 67
Figure 15: Sparkling wine, Switzerland, volume by segment (liters, million), 2003?13 70
Figure 16: Sparkling wine, Switzerland, category growth comparison, by volume, 2003?13 70
Figure 17: Sparkling wine, Switzerland, company share by volume (%), 2007?08 72
Figure 18: Sparkling wine, Switzerland, distribution channels by volume (%), 2007?08 75
Figure 19: Fortified wine, Switzerland, value by segment (CHFm), 2003?13 81
Figure 20: Fortified wine, Switzerland, category growth comparison, by value, 2003?13 84
Figure 21: Fortified wine, Switzerland, volume by segment (liters, million), 2003?13 87
Figure 22: Fortified wine, Switzerland, category growth comparison, by volume, 2003?13 87
Figure 23: Fortified wine, Switzerland, company share by volume (%), 2007?08 89
Figure 24: Fortified wine, Switzerland, distribution channels by volume (%), 2007?08 92
Figure 25: Champagne, Switzerland, value (CHFm), 2003?13 97
Figure 26: Champagne, Switzerland, volume (liters, million), 2003?13 100
Figure 27: Champagne, Switzerland, distribution channels by volume (%), 2007?08 104
Figure 28: Global wine market split (value terms, 2008), top five countries 109
Figure 29: Global wine market value, 2003–08, top five countries 111
Figure 30: Global wine market split (volume terms, 2008), top five countries 113
Figure 31: Global wine market volume, 2003–08, top five countries 115
Figure 32: Annual data review process 145

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Switzerland, value by category (CHFm), 2003?08 21
Table 4: Wine, Switzerland, value forecast by category (CHFm), 2008?13 22
Table 5: Wine, Switzerland, value by category ($m), 2003?08 24
Table 6: Wine, Switzerland, value forecast by category ($m), 2008?13 24
Table 7: Wine, Switzerland, volume by category (liters, million), 2003?08 26
Table 8: Wine, Switzerland, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, Switzerland, brand share by volume (%), 2007?08 29
Table 10: Wine, Switzerland, volume by brand (liters, million), 2007?08 31
Table 11: Wine, Switzerland, company share by volume (%), 2007?08 34
Table 12: Wine, Switzerland, volume by company (liters, million), 2007?08 36
Table 13: Wine, Switzerland, distribution channels by volume (%), 2007?08 38
Table 14: Wine, Switzerland, volume by distribution channel (liters, million), 2007?08 38
Table 15: Wine, Switzerland, expenditure per capita (CHF), 2003?08 40
Table 16: Wine, Switzerland, forecast expenditure per capita (CHF), 2008?13 40
Table 17: Wine, Switzerland, expenditure per capita ($), 2003?08 41
Table 18: Wine, Switzerland, forecast expenditure per capita ($), 2008?13 41
Table 19: Wine, Switzerland, consumption per capita (liters), 2003?08 42
Table 20: Wine, Switzerland, forecast consumption per capita (liters), 2008?13 42
Table 21: Still wine, Switzerland, value by segment (CHFm), 2003?08 43
Table 22: Still wine, Switzerland, value forecast by segment (CHFm), 2008?13 44
Table 23: Still wine, Switzerland, value by segment ($m), 2003?08 46
Table 24: Still wine, Switzerland, value forecast by segment ($m), 2008?13 46
Table 25: Still wine, Switzerland, volume by segment (liters, million), 2003?08 48
Table 26: Still wine, Switzerland, volume forecast by segment (liters, million), 2008?13 49
Table 27: Still wine, Switzerland, brand share by volume (%), 2007?08 51
Table 28: Still wine, Switzerland, volume by brand (liters, million), 2007?08 53
Table 29: Still wine, Switzerland, company share by volume (%), 2007?08 56
Table 30: Still wine, Switzerland, volume by company (liters, million), 2007?08 57
Table 31: Still wine, Switzerland, distribution channels by volume (%), 2007?08 58
Table 32: Still wine, Switzerland, volume by distribution channel (liters, million), 2007?08 58
Table 33: Still wine, Switzerland, expenditure per capita (CHF), 2003?08 60
Table 34: Still wine, Switzerland, forecast expenditure per capita (CHF), 2008?13 60
Table 35: Still wine, Switzerland, expenditure per capita ($), 2003?08 61
Table 36: Still wine, Switzerland, forecast expenditure per capita ($), 2008?13 61
Table 37: Still wine, Switzerland, consumption per capita (liters), 2003?08 62
Table 38: Still wine, Switzerland, forecast consumption per capita (liters), 2008?13 62
Table 39: Sparkling wine, Switzerland, value by segment (CHFm), 2003?08 63
Table 40: Sparkling wine, Switzerland, value forecast by segment (CHFm), 2008?13 64
Table 41: Sparkling wine, Switzerland, value by segment ($m), 2003?08 66
Table 42: Sparkling wine, Switzerland, value forecast by segment ($m), 2008?13 66
Table 43: Sparkling wine, Switzerland, volume by segment (liters, million), 2003?08 68
Table 44: Sparkling wine, Switzerland, volume forecast by segment (liters, million), 2008?13 69
Table 45: Sparkling wine, Switzerland, brand share by volume (%), 2007?08 71
Table 46: Sparkling wine, Switzerland, volume by brand (liters, million), 2007?08 71
Table 47: Sparkling wine, Switzerland, company share by volume (%), 2007?08 73
Table 48: Sparkling wine, Switzerland, volume by company (liters, million), 2007?08 73
Table 49: Sparkling wine, Switzerland, distribution channels by volume (%), 2007?08 74
Table 50: Sparkling wine, Switzerland, volume by distribution channel (liters, million), 2007?08 74
Table 51: Sparkling wine, Switzerland, expenditure per capita (CHF), 2003?08 76
Table 52: Sparkling wine, Switzerland, forecast expenditure per capita (CHF), 2008?13 76
Table 53: Sparkling wine, Switzerland, expenditure per capita ($), 2003?08 77
Table 54: Sparkling wine, Switzerland, forecast expenditure per capita ($), 2008?13 77
Table 55: Sparkling wine, Switzerland, consumption per capita (liters), 2003?08 78
Table 56: Sparkling wine, Switzerland, forecast consumption per capita (liters), 2008?13 78
Table 57: Fortified wine, Switzerland, value by segment (CHFm), 2003?08 79
Table 58: Fortified wine, Switzerland, value forecast by segment (CHFm), 2008?13 80
Table 59: Fortified wine, Switzerland, value by segment ($m), 2003?08 82
Table 60: Fortified wine, Switzerland, value forecast by segment ($m), 2008?13 83
Table 61: Fortified wine, Switzerland, volume by segment (liters, million), 2003?08 85
Table 62: Fortified wine, Switzerland, volume forecast by segment (liters, million), 2008?13 86
Table 63: Fortified wine, Switzerland, brand share by volume (%), 2007?08 88
Table 64: Fortified wine, Switzerland, volume by brand (liters, million), 2007?08 88
Table 65: Fortified wine, Switzerland, company share by volume (%), 2007?08 90
Table 66: Fortified wine, Switzerland, volume by company (liters, million), 2007?08 90
Table 67: Fortified wine, Switzerland, distribution channels by volume (%), 2007?08 91
Table 68: Fortified wine, Switzerland, volume by distribution channel (liters, million), 2007?08 91
Table 69: Fortified wine, Switzerland, expenditure per capita (CHF), 2003?08 93
Table 70: Fortified wine, Switzerland, forecast expenditure per capita (CHF), 2008?13 93
Table 71: Fortified wine, Switzerland, expenditure per capita ($), 2003?08 94
Table 72: Fortified wine, Switzerland, forecast expenditure per capita ($), 2008?13 94
Table 73: Fortified wine, Switzerland, consumption per capita (liters), 2003?08 95
Table 74: Fortified wine, Switzerland, forecast consumption per capita (liters), 2008?13 95
Table 75: Champagne, Switzerland, value (CHFm), 2003?08 96
Table 76: Champagne, Switzerland, value forecast (CHFm), 2008?13 97
Table 77: Champagne, Switzerland, value ($m), 2003?08 98
Table 78: Champagne, Switzerland, value forecast ($m), 2008?13 98
Table 79: Champagne, Switzerland, volume (liters, million), 2003?08 99
Table 80: Champagne, Switzerland, volume forecast (liters, million), 2008?13 100
Table 81: Champagne, Switzerland, brand share by volume (%), 2007?08 101
Table 82: Champagne, Switzerland, volume by brand (liters, million), 2007?08 101
Table 83: Champagne, Switzerland, company share by volume (%), 2007?08 102
Table 84: Champagne, Switzerland, volume by company (liters, million), 2007?08 102
Table 85: Champagne, Switzerland, distribution channels by volume (%), 2007?08 103
Table 86: Champagne, Switzerland, volume by distribution channel (liters, million), 2007?08 103
Table 87: Champagne, Switzerland, expenditure per capita (CHF), 2003?08 105
Table 88: Champagne, Switzerland, forecast expenditure per capita (CHF), 2008?13 105
Table 89: Champagne, Switzerland, expenditure per capita ($), 2003?08 106
Table 90: Champagne, Switzerland, forecast expenditure per capita ($), 2008?13 106
Table 91: Champagne, Switzerland, consumption per capita (liters), 2003?08 107
Table 92: Champagne, Switzerland, forecast consumption per capita (liters), 2008?13 107
Table 93: Global wine market value, 2008 108
Table 94: Global wine market split (value terms ($m), 2008), top five countries 111
Table 95: Global wine market volume, 2008 112
Table 96: Global wine market split (volume terms, 2008), top five countries 115
Table 97: Leading players, top five countries 116
Table 98: Analysis of Switzerland’s political landscape 118
Table 99: Analysis of the Swiss economy 120
Table 100: Analysis of the Swiss social system 123
Table 101: Analysis of Switzerland’s technology landscape 126
Table 102: Patents granted by the US Patent and Trademark Office to major developed countries, 2002–06 128
Table 103: Analysis of Switzerland’s legal landscape 130
Table 104: Analysis of Switzerland’s environmental landscape 133
Table 105: Switzerland wine new product launches reports, by company (top five companies), 2009 136
Table 106: Switzerland wine new product launches SKUs, by company (top five companies), 2009 136
Table 107: Switzerland wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 137
Table 108: Switzerland wine new product launches (reports), by ingredients 2009 137
Table 109: Switzerland wine new product launches (reports), by package tags or claims 2009 138
Table 110: Switzerland wine new product launches - recent five launches (2009) 138
Table 111: Switzerland population, by age group, 2003?08 (millions) 139
Table 112: Switzerland population forecast, by age group, 2008?13 (millions) 140
Table 113: Switzerland population, by gender, 2003?08 (millions) 140
Table 114: Switzerland population forecast, by gender, 2008?13 (millions) 141
Table 115: Switzerland nominal GDP, 2003?08 (CHFbn, nominal prices) 141
Table 116: Switzerland nominal GDP forecast, 2008?13 (CHFbn, nominal prices) 141
Table 117: Switzerland real GDP, 2003?08 (CHFbn, 2000 prices) 142
Table 118: Switzerland real GDP forecast, 2008?13 (CHFbn, 2000 prices) 142
Table 119: Switzerland real GDP, 2003?08 ($bn, 2000 prices) 142
Table 120: Switzerland real GDP forecast, 2008?13 ($bn, 2000 prices) 143
Table 121: Switzerland consumer price index, 2003?08 (2000=100) 143
Table 122: Switzerland consumer price index, 2008?13 (2000=100) 143


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