Wine in Taiwan to 2014

Introduction

This databook provides key data and information on the wine market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: still wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Taiwan increased at a compound annual growth rate of 8.4% between 2004 and 2009.

The still wine category led the wine market in Taiwan, accounting for a share of 95.4%.

Leading players in Taiwanese wine market include Foster's Group Ltd., Pernod Ricard and Universal Distiller Product Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: champagne 4
Summary category level: fortified wine 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (New Taiwan Dollar), 2004?09 19
Value analysis (New Taiwan Dollar), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Foster's Group Limited 37
Pernod Ricard 39
Chapter 5 Category Analysis: Still Wine 41
Value analysis (New Taiwan Dollar), 2004?09 41
Value analysis (New Taiwan Dollar), 2009?14 42
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Champagne 57
Value analysis (New Taiwan Dollar), 2004?09 57
Value analysis (New Taiwan Dollar), 2009?14 58
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Fortified Wine 70
Value analysis (New Taiwan Dollar), 2004?09 70
Value analysis (New Taiwan Dollar), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 New Product Development 97
Product launches over time 97
Recent product launches 99
Chapter 10 Macroeconomic Profile 100
Macroeconomic Indicators 100
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Wine, Taiwan, value by category (NT$m), 2004?14 21
Figure 2: Wine, Taiwan, category growth comparison, by value, 2004?14 23
Figure 3: Wine, Taiwan, volume by category (liters, million), 2004?14 26
Figure 4: Wine, Taiwan, category growth comparison, by volume, 2004?14 26
Figure 5: Wine, Taiwan, company share by volume (%), 2008?09 29
Figure 6: Wine, Taiwan, distribution channels by volume (%), 2008?09 33
Figure 7: Still wine, Taiwan, value by segment (NT$m), 2004?14 43
Figure 8: Still wine, Taiwan, category growth comparison, by value, 2004?14 45
Figure 9: Still wine, Taiwan, volume by segment (liters, million), 2004?14 48
Figure 10: Still wine, Taiwan, category growth comparison, by volume, 2004?14 48
Figure 11: Still wine, Taiwan, company share by volume (%), 2008?09 50
Figure 12: Still wine, Taiwan, distribution channels by volume (%), 2008?09 53
Figure 13: Champagne, Taiwan, value (NT$m), 2004?14 58
Figure 14: Champagne, Taiwan, volume (liters, million), 2004?14 61
Figure 15: Champagne, Taiwan, company share by volume (%), 2008?09 63
Figure 16: Champagne, Taiwan, distribution channels by volume (%), 2008?09 66
Figure 17: Fortified wine, Taiwan, value by segment (NT$m), 2004?14 72
Figure 18: Fortified wine, Taiwan, category growth comparison, by value, 2004?14 75
Figure 19: Fortified wine, Taiwan, volume by segment (liters, million), 2004?14 78
Figure 20: Fortified wine, Taiwan, category growth comparison, by volume, 2004?14 78
Figure 21: Fortified wine, Taiwan, company share by volume (%), 2008?09 80
Figure 22: Fortified wine, Taiwan, distribution channels by volume (%), 2008?09 83
Figure 23: Global wine market split (value terms, 2009), top five countries 89
Figure 24: Global wine market value, 2004–09, top five countries 91
Figure 25: Global wine market split (volume terms, 2009), top five countries 93
Figure 26: Global wine market volume, 2004–09, top five countries 95
Figure 27: Annual data review process 106

LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Wine distribution channels 9
Table 3: Wine, Taiwan, value by category (NT$m), 2004?09 19
Table 4: Wine, Taiwan, value forecast by category (NT$m), 2009?14 20
Table 5: Wine, Taiwan, value by category ($m), 2004?09 22
Table 6: Wine, Taiwan, value forecast by category ($m), 2009?14 22
Table 7: Wine, Taiwan, volume by category (liters, million), 2004?09 24
Table 8: Wine, Taiwan, volume forecast by category (liters, million), 2009?14 25
Table 9: Wine, Taiwan, brand share by volume (%), 2008?09 27
Table 10: Wine, Taiwan, volume by brand (liters, million), 2008?09 28
Table 11: Wine, Taiwan, company share by volume (%), 2008?09 30
Table 12: Wine, Taiwan, volume by company (liters, million), 2008?09 31
Table 13: Wine, Taiwan, distribution channels by volume (%), 2008?09 32
Table 14: Wine, Taiwan, volume by distribution channel (liters, million), 2008?09 32
Table 15: Wine, Taiwan, expenditure per capita (NT$), 2004?09 34
Table 16: Wine, Taiwan, forecast expenditure per capita (NT$), 2009?14 34
Table 17: Wine, Taiwan, expenditure per capita ($), 2004?09 35
Table 18: Wine, Taiwan, forecast expenditure per capita ($), 2009?14 35
Table 19: Wine, Taiwan, consumption per capita (liters), 2004?09 36
Table 20: Wine, Taiwan, forecast consumption per capita (liters), 2009?14 36
Table 21: Foster's Group Limited key facts 37
Table 22: Pernod Ricard key facts 39
Table 23: Still wine, Taiwan, value by segment (NT$m), 2004?09 41
Table 24: Still wine, Taiwan, value forecast by segment (NT$m), 2009?14 42
Table 25: Still wine, Taiwan, value by segment ($m), 2004?09 44
Table 26: Still wine, Taiwan, value forecast by segment ($m), 2009?14 44
Table 27: Still wine, Taiwan, volume by segment (liters, million), 2004?09 46
Table 28: Still wine, Taiwan, volume forecast by segment (liters, million), 2009?14 47
Table 29: Still wine, Taiwan, brand share by volume (%), 2008?09 49
Table 30: Still wine, Taiwan, volume by brand (liters, million), 2008?09 49
Table 31: Still wine, Taiwan, company share by volume (%), 2008?09 51
Table 32: Still wine, Taiwan, volume by company (liters, million), 2008?09 51
Table 33: Still wine, Taiwan, distribution channels by volume (%), 2008?09 52
Table 34: Still wine, Taiwan, volume by distribution channel (liters, million), 2008?09 52
Table 35: Still wine, Taiwan, expenditure per capita (NT$), 2004?09 54
Table 36: Still wine, Taiwan, forecast expenditure per capita (NT$), 2009?14 54
Table 37: Still wine, Taiwan, expenditure per capita ($), 2004?09 55
Table 38: Still wine, Taiwan, forecast expenditure per capita ($), 2009?14 55
Table 39: Still wine, Taiwan, consumption per capita (liters), 2004?09 56
Table 40: Still wine, Taiwan, forecast consumption per capita (liters), 2009?14 56
Table 41: Champagne, Taiwan, value (NT$m), 2004?09 57
Table 42: Champagne, Taiwan, value forecast (NT$m), 2009?14 58
Table 43: Champagne, Taiwan, value ($m), 2004?09 59
Table 44: Champagne, Taiwan, value forecast ($m), 2009?14 59
Table 45: Champagne, Taiwan, volume (liters, million), 2004?09 60
Table 46: Champagne, Taiwan, volume forecast (liters, million), 2009?14 61
Table 47: Champagne, Taiwan, brand share by volume (%), 2008?09 62
Table 48: Champagne, Taiwan, volume by brand (liters, million), 2008?09 62
Table 49: Champagne, Taiwan, company share by volume (%), 2008?09 64
Table 50: Champagne, Taiwan, volume by company (liters, million), 2008?09 64
Table 51: Champagne, Taiwan, distribution channels by volume (%), 2008?09 65
Table 52: Champagne, Taiwan, volume by distribution channel (liters, million), 2008?09 65
Table 53: Champagne, Taiwan, expenditure per capita (NT$), 2004?09 67
Table 54: Champagne, Taiwan, forecast expenditure per capita (NT$), 2009?14 67
Table 55: Champagne, Taiwan, expenditure per capita ($), 2004?09 68
Table 56: Champagne, Taiwan, forecast expenditure per capita ($), 2009?14 68
Table 57: Champagne, Taiwan, consumption per capita (liters), 2004?09 69
Table 58: Champagne, Taiwan, forecast consumption per capita (liters), 2009?14 69
Table 59: Fortified wine, Taiwan, value by segment (NT$m), 2004?09 70
Table 60: Fortified wine, Taiwan, value forecast by segment (NT$m), 2009?14 71
Table 61: Fortified wine, Taiwan, value by segment ($m), 2004?09 73
Table 62: Fortified wine, Taiwan, value forecast by segment ($m), 2009?14 74
Table 63: Fortified wine, Taiwan, volume by segment (liters, million), 2004?09 76
Table 64: Fortified wine, Taiwan, volume forecast by segment (liters, million), 2009?14 77
Table 65: Fortified wine, Taiwan, brand share by volume (%), 2008?09 79
Table 66: Fortified wine, Taiwan, volume by brand (liters, million), 2008?09 79
Table 67: Fortified wine, Taiwan, company share by volume (%), 2008?09 81
Table 68: Fortified wine, Taiwan, volume by company (liters, million), 2008?09 81
Table 69: Fortified wine, Taiwan, distribution channels by volume (%), 2008?09 82
Table 70: Fortified wine, Taiwan, volume by distribution channel (liters, million), 2008?09 82
Table 71: Fortified wine, Taiwan, expenditure per capita (NT$), 2004?09 84
Table 72: Fortified wine, Taiwan, forecast expenditure per capita (NT$), 2009?14 85
Table 73: Fortified wine, Taiwan, expenditure per capita ($), 2004?09 86
Table 74: Fortified wine, Taiwan, forecast expenditure per capita ($), 2009?14 86
Table 75: Fortified wine, Taiwan, consumption per capita (liters), 2004?09 87
Table 76: Fortified wine, Taiwan, forecast consumption per capita (liters), 2009?14 87
Table 77: Global wine market value, 2009 88
Table 78: Global wine market split (value terms ($m), 2009), top five countries 91
Table 79: Global wine market volume, 2009 92
Table 80: Global wine market split (volume terms, 2009), top five countries 95
Table 81: Leading players, top five countries 96
Table 82: Taiwan wine new product launches reports, by company, 2009 97
Table 83: Taiwan wine new product launches SKUs, by company, 2009 97
Table 84: Taiwan wine new product launches (reports), by flavor and fragrances, 2009 98
Table 85: Taiwan wine new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 86: Taiwan wine new product launches (reports), by package tags or claims, 2009 99
Table 87: Taiwan wine new product launches - recent launches (2009) 99
Table 88: Taiwan population, by age group, 2004?09 (millions) 100
Table 89: Taiwan population forecast, by age group, 2009?14 (millions) 101
Table 90: Taiwan population, by gender, 2004?09 (millions) 101
Table 91: Taiwan population forecast, by gender, 2009?14 (millions) 102
Table 92: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 102
Table 93: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 102
Table 94: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 103
Table 95: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 103
Table 96: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 103
Table 97: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 104
Table 98: Taiwan consumer price index, 2004?09 (2000=100) 104
Table 99: Taiwan consumer price index, 2009?14 (2000=100) 104



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