TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Universal Distiller Product Co., Ltd. 21
Pernod Ricard 22
Foster's Group Ltd 27
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Taiwan wine market value: $ million, 2005–09(e) 10
Table 2: Taiwan wine market volume: million liters, 2005–09(e) 11
Table 3: Taiwan wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Taiwan wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Taiwan wine market share: % share, by volume, 2009(e) 14
Table 6: Universal Distiller Product Co., Ltd. : key facts 21
Table 7: Pernod Ricard: key facts 22
Table 8: Pernod Ricard: key financials ($) 24
Table 9: Pernod Ricard: key financials (€) 24
Table 10: Pernod Ricard: key financial ratios 25
Table 11: Foster's Group Ltd: key facts 27
Table 12: Foster's Group Ltd: key financials ($) 28
Table 13: Foster's Group Ltd: key financials (AUD) 29
Table 14: Foster's Group Ltd: key financial ratios 29
Table 15: Taiwan wine market distribution: % share, by volume, 2009(e) 31
Table 16: Taiwan wine market value forecast: $ million, 2009–14 32
Table 17: Taiwan wine market volume forecast: million liters, 2009–14 33
Table 18: Taiwan size of population (million), 2005–09 34
Table 19: Taiwan gdp (constant 2000 prices, $ billion), 2005–09 34
Table 20: Taiwan gdp (current prices, $ billion), 2005–09 34
Table 21: Taiwan inflation, 2005–09 35
Table 22: Taiwan consumer price index (absolute), 2005–09 35
Table 23: Taiwan exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Taiwan wine market value: $ million, 2005–09(e) 10
Figure 2: Taiwan wine market volume: million liters, 2005–09(e) 11
Figure 3: Taiwan wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Taiwan wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Taiwan wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in Taiwan, 2009 15
Figure 7: Drivers of buyer power in the wine market in Taiwan, 2009 16
Figure 8: Drivers of supplier power in the wine market in Taiwan, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in Taiwan, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in Taiwan, 2009 19
Figure 11: Drivers of degree of rivalry in the wine market in Taiwan, 2009 20
Figure 12: Pernod Ricard: revenues & profitability 25
Figure 13: Pernod Ricard: assets & liabilities 26
Figure 14: Foster's Group Ltd: revenues & profitability 30
Figure 15: Foster's Group Ltd: assets & liabilities 30
Figure 16: Taiwan wine market distribution: % share, by volume, 2009(e) 31
Figure 17: Taiwan wine market value forecast: $ million, 2009–14 32
Figure 18: Taiwan wine market volume forecast: million liters, 2009–14 33
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