Wine in Thailand to 2014

Introduction

This databook provides key data and information on the wine market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Thailand increased at a compound annual growth rate of 6.5% between 2004 and 2009.

The still wine category led the wine market in Thailand, accounting for a share of 73.3%.

Leading players in Thai wine market include Siam Winery, Khao Yai Winery and Chiang Rai Winery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Thai Baht), 2004?09 21
Value analysis (Thai Baht), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Category Analysis: Still Wine 38
Value analysis (Thai Baht), 2004?09 38
Value analysis (Thai Baht), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 5 Category Analysis: Sparkling Wine 54
Value analysis (Thai Baht), 2004?09 54
Value analysis (Thai Baht), 2009?14 55
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Champagne 66
Value analysis (Thai Baht), 2004?09 66
Value analysis (Thai Baht), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Fortified Wine 78
Value analysis (Thai Baht), 2004?09 78
Value analysis (Thai Baht), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 Macroeconomic Profile 104
Macroeconomic Indicators 104
Chapter 10 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 11 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Wine, Thailand, value by category (THBm), 2004?14 23
Figure 2: Wine, Thailand, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Thailand, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Thailand, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Thailand, company share by volume (%), 2008?09 30
Figure 6: Wine, Thailand, distribution channels by volume (%), 2008?09 33
Figure 7: Still wine, Thailand, value by segment (THBm), 2004?14 40
Figure 8: Still wine, Thailand, category growth comparison, by value, 2004?14 42
Figure 9: Still wine, Thailand, volume by segment (liters, million), 2004?14 45
Figure 10: Still wine, Thailand, category growth comparison, by volume, 2004?14 45
Figure 11: Still wine, Thailand, company share by volume (%), 2008?09 47
Figure 12: Still wine, Thailand, distribution channels by volume (%), 2008?09 50
Figure 13: Sparkling wine, Thailand, value by segment (THBm), 2004?14 55
Figure 14: Sparkling wine, Thailand, volume by segment (liters, million), 2004?14 58
Figure 15: Sparkling wine, Thailand, distribution channels by volume (%), 2008?09 62
Figure 16: Champagne, Thailand, value (THBm), 2004?14 67
Figure 17: Champagne, Thailand, volume (liters, million), 2004?14 70
Figure 18: Champagne, Thailand, distribution channels by volume (%), 2008?09 74
Figure 19: Fortified wine, Thailand, value by segment (THBm), 2004?14 80
Figure 20: Fortified wine, Thailand, category growth comparison, by value, 2004?14 83
Figure 21: Fortified wine, Thailand, volume by segment (liters, million), 2004?14 86
Figure 22: Fortified wine, Thailand, category growth comparison, by volume, 2004?14 86
Figure 23: Fortified wine, Thailand, distribution channels by volume (%), 2008?09 90
Figure 24: Global wine market split (value terms, 2009), top five countries 96
Figure 25: Global wine market value, 2004–09, top five countries 98
Figure 26: Global wine market split (volume terms, 2009), top five countries 100
Figure 27: Global wine market volume, 2004–09, top five countries 102
Figure 28: Annual data review process 110

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Thailand, value by category (THBm), 2004?09 21
Table 4: Wine, Thailand, value forecast by category (THBm), 2009?14 22
Table 5: Wine, Thailand, value by category ($m), 2004?09 24
Table 6: Wine, Thailand, value forecast by category ($m), 2009?14 24
Table 7: Wine, Thailand, volume by category (liters, million), 2004?09 26
Table 8: Wine, Thailand, volume forecast by category (liters, million), 2009?14 27
Table 9: Wine, Thailand, brand share by volume (%), 2008?09 29
Table 10: Wine, Thailand, volume by brand (liters, million), 2008?09 29
Table 11: Wine, Thailand, company share by volume (%), 2008?09 31
Table 12: Wine, Thailand, volume by company (liters, million), 2008?09 31
Table 13: Wine, Thailand, distribution channels by volume (%), 2008?09 32
Table 14: Wine, Thailand, volume by distribution channel (liters, million), 2008?09 32
Table 15: Wine, Thailand, expenditure per capita (THB), 2004?09 34
Table 16: Wine, Thailand, forecast expenditure per capita (THB), 2009?14 35
Table 17: Wine, Thailand, expenditure per capita ($), 2004?09 35
Table 18: Wine, Thailand, forecast expenditure per capita ($), 2009?14 36
Table 19: Wine, Thailand, consumption per capita (liters), 2004?09 36
Table 20: Wine, Thailand, forecast consumption per capita (liters), 2009?14 37
Table 21: Still wine, Thailand, value by segment (THBm), 2004?09 38
Table 22: Still wine, Thailand, value forecast by segment (THBm), 2009?14 39
Table 23: Still wine, Thailand, value by segment ($m), 2004?09 41
Table 24: Still wine, Thailand, value forecast by segment ($m), 2009?14 41
Table 25: Still wine, Thailand, volume by segment (liters, million), 2004?09 43
Table 26: Still wine, Thailand, volume forecast by segment (liters, million), 2009?14 44
Table 27: Still wine, Thailand, brand share by volume (%), 2008?09 46
Table 28: Still wine, Thailand, volume by brand (liters, million), 2008?09 46
Table 29: Still wine, Thailand, company share by volume (%), 2008?09 48
Table 30: Still wine, Thailand, volume by company (liters, million), 2008?09 48
Table 31: Still wine, Thailand, distribution channels by volume (%), 2008?09 49
Table 32: Still wine, Thailand, volume by distribution channel (liters, million), 2008?09 49
Table 33: Still wine, Thailand, expenditure per capita (THB), 2004?09 51
Table 34: Still wine, Thailand, forecast expenditure per capita (THB), 2009?14 51
Table 35: Still wine, Thailand, expenditure per capita ($), 2004?09 52
Table 36: Still wine, Thailand, forecast expenditure per capita ($), 2009?14 52
Table 37: Still wine, Thailand, consumption per capita (liters), 2004?09 53
Table 38: Still wine, Thailand, forecast consumption per capita (liters), 2009?14 53
Table 39: Sparkling wine, Thailand, value by segment (THBm), 2004?09 54
Table 40: Sparkling wine, Thailand, value forecast by segment (THBm), 2009?14 55
Table 41: Sparkling wine, Thailand, value by segment ($m), 2004?09 56
Table 42: Sparkling wine, Thailand, value forecast by segment ($m), 2009?14 56
Table 43: Sparkling wine, Thailand, volume by segment (liters, million), 2004?09 57
Table 44: Sparkling wine, Thailand, volume forecast by segment (liters, million), 2009?14 58
Table 45: Sparkling wine, Thailand, brand share by volume (%), 2008?09 59
Table 46: Sparkling wine, Thailand, volume by brand (liters, million), 2008?09 59
Table 47: Sparkling wine, Thailand, company share by volume (%), 2008?09 60
Table 48: Sparkling wine, Thailand, volume by company (liters, million), 2008?09 60
Table 49: Sparkling wine, Thailand, distribution channels by volume (%), 2008?09 61
Table 50: Sparkling wine, Thailand, volume by distribution channel (liters, million), 2008?09 61
Table 51: Sparkling wine, Thailand, expenditure per capita (THB), 2004?09 63
Table 52: Sparkling wine, Thailand, forecast expenditure per capita (THB), 2009?14 63
Table 53: Sparkling wine, Thailand, expenditure per capita ($), 2004?09 64
Table 54: Sparkling wine, Thailand, forecast expenditure per capita ($), 2009?14 64
Table 55: Sparkling wine, Thailand, consumption per capita (liters), 2004?09 65
Table 56: Sparkling wine, Thailand, forecast consumption per capita (liters), 2009?14 65
Table 57: Champagne, Thailand, value (THBm), 2004?09 66
Table 58: Champagne, Thailand, value forecast (THBm), 2009?14 67
Table 59: Champagne, Thailand, value ($m), 2004?09 68
Table 60: Champagne, Thailand, value forecast ($m), 2009?14 68
Table 61: Champagne, Thailand, volume (liters, million), 2004?09 69
Table 62: Champagne, Thailand, volume forecast (liters, million), 2009?14 70
Table 63: Champagne, Thailand, brand share by volume (%), 2008?09 71
Table 64: Champagne, Thailand, volume by brand (liters, million), 2008?09 71
Table 65: Champagne, Thailand, company share by volume (%), 2008?09 72
Table 66: Champagne, Thailand, volume by company (liters, million), 2008?09 72
Table 67: Champagne, Thailand, distribution channels by volume (%), 2008?09 73
Table 68: Champagne, Thailand, volume by distribution channel (liters, million), 2008?09 73
Table 69: Champagne, Thailand, expenditure per capita (THB), 2004?09 75
Table 70: Champagne, Thailand, forecast expenditure per capita (THB), 2009?14 75
Table 71: Champagne, Thailand, expenditure per capita ($), 2004?09 76
Table 72: Champagne, Thailand, forecast expenditure per capita ($), 2009?14 76
Table 73: Champagne, Thailand, consumption per capita (liters), 2004?09 77
Table 74: Champagne, Thailand, forecast consumption per capita (liters), 2009?14 77
Table 75: Fortified wine, Thailand, value by segment (THBm), 2004?09 78
Table 76: Fortified wine, Thailand, value forecast by segment (THBm), 2009?14 79
Table 77: Fortified wine, Thailand, value by segment ($m), 2004?09 81
Table 78: Fortified wine, Thailand, value forecast by segment ($m), 2009?14 82
Table 79: Fortified wine, Thailand, volume by segment (liters, million), 2004?09 84
Table 80: Fortified wine, Thailand, volume forecast by segment (liters, million), 2009?14 85
Table 81: Fortified wine, Thailand, brand share by volume (%), 2008?09 87
Table 82: Fortified wine, Thailand, volume by brand (liters, million), 2008?09 87
Table 83: Fortified wine, Thailand, company share by volume (%), 2008?09 88
Table 84: Fortified wine, Thailand, volume by company (liters, million), 2008?09 88
Table 85: Fortified wine, Thailand, distribution channels by volume (%), 2008?09 89
Table 86: Fortified wine, Thailand, volume by distribution channel (liters, million), 2008?09 89
Table 87: Fortified wine, Thailand, expenditure per capita (THB), 2004?09 91
Table 88: Fortified wine, Thailand, forecast expenditure per capita (THB), 2009?14 92
Table 89: Fortified wine, Thailand, expenditure per capita ($), 2004?09 93
Table 90: Fortified wine, Thailand, forecast expenditure per capita ($), 2009?14 93
Table 91: Fortified wine, Thailand, consumption per capita (liters), 2004?09 94
Table 92: Fortified wine, Thailand, forecast consumption per capita (liters), 2009?14 94
Table 93: Global wine market value, 2009 95
Table 94: Global wine market split (value terms ($m), 2009), top five countries 98
Table 95: Global wine market volume, 2009 99
Table 96: Global wine market split (volume terms, 2009), top five countries 102
Table 97: Leading players, top five countries 103
Table 98: Thailand population, by age group, 2004?09 (millions) 104
Table 99: Thailand population forecast, by age group, 2009?14 (millions) 105
Table 100: Thailand population, by gender, 2004?09 (millions) 105
Table 101: Thailand population forecast, by gender, 2009?14 (millions) 106
Table 102: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 106
Table 103: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 106
Table 104: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 107
Table 105: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 107
Table 106: Thailand real GDP, 2004?09 ($bn, 2000 prices) 107
Table 107: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 108: Thailand consumer price index, 2004?09 (2000=100) 108
Table 109: Thailand consumer price index, 2009?14 (2000=100) 108


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