Wine in Turkey to 2011

This databook is a detailed information resource covering all the key data points on Wine in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Turkey increased between 2001-2006, growing at an average annual rate of 1.9%. The leading company in the market in 2006 was Kavaklidere Kft.. The second-largest player was Sara fin Kft. with Beringer Kft. in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2001-2006 17
Value Analysis, 2006-2011 18
Value Analysis, US$ 2001-2006 20
Value Analysis, US$ 2006-2011 20
Volume Analysis, 2001-2006 22
Volume Analysis, 2006-2011 23
Company and Brand Share Analysis 26
Expenditure & consumption Per Capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Constellation Brands, Inc. 32
E. & J. Gallo Winery. 34
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$ 2006-2011 39
Volume Analysis, 2001-2006 41
Volume Analysis, 2006-2011 42
Company and Brand Share Analysis 45
Expenditure & consumption Per Capita 47
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 55
Expenditure & consumption Per Capita 58
Chapter 7 CATEGORY ANALYSIS - STILL WINE 61
Value Analysis, 2001-2006 61
Value Analysis, 2006-2011 62
Value Analysis, US$ 2001-2006 64
Value Analysis, US$ 2006-2011 64
Volume Analysis, 2001-2006 66
Volume Analysis, 2006-2011 67
Company and Brand Share Analysis 70
Expenditure & consumption Per Capita 72
Chapter 8 COUNTRY COMPARISON 75
Value 75
Volume 80
Market Share 85
Chapter 9 NEW PRODUCT DEVELOPMENT 86
Product launches over time 86
Recent product launches 87
Chapter 10 TURKEY SOCIOECONOMIC PROFILE 88
Country Overview 88
Key Facts 89
Political Overview 90
Turkey Economic Overview 91
Chapter 11 TURKEY MACROECONOMIC PROFILE 92
Macroeconomic Indicators 92
Chapter 12 RESEARCH METHODOLOGY 97
Methodology overview 97
Secondary research 98
Market modelling 99
Primary research 100
Data finalisation 100
Ongoing research 101
Chapter 13 APPENDIX 102
Future readings 102
How to contact experts in your industry 102
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Table 1: Wine category definitions 8
Table 2: Turkey Wine value, 2001-2006 (TRL m, nominal prices) 17
Table 3: Turkey Wine value forecast, 2006-2011 (TRL m, nominal prices) 18
Table 4: Turkey Wine value, 2001-2006 (US$ m nominal prices) 20
Table 5: Turkey Wine value forecast, 2006-2011 (US$ m nominal prices) 20
Table 6: Turkey Wine volume, 2001-2006 (Liters m) 22
Table 7: Turkey Wine volume forecast, 2006-2011 (Liters m) 23
Table 8: Turkey Wine brand share, by volume, 2005-2006 (%) 26
Table 9: Turkey Wine volume, by brand 2005-2006 (Liters m) 26
Table 10: Turkey Wine company share by volume, 2005-2006 (%) 28
Table 11: Turkey Wine volume, by company, 2005-2006 (Liters m) 28
Table 12: Turkey Wine expenditure per capita, 2001-2006 (TRL, nominal prices) 29
Table 13: Turkey Wine forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 29
Table 14: Turkey Wine expenditure per capita, 2001-2006 (US$ nominal prices) 30
Table 15: Turkey Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 30
Table 16: Turkey Wine consumption per capita, 2001-2006 (Liters) 31
Table 17: Turkey Wine forecast consumption per capita, 2006-2011 (Liters) 31
Table 18: Constellation Brands, Inc Key Facts 32
Table 19: E. & J. Gallo Winery Key Facts 34
Table 20: Turkey Fortified Wine value, 2001-2006 (TRL m, nominal prices) 36
Table 21: Turkey Fortified Wine value forecast, 2006-2011 (TRL m, nominal prices) 37
Table 22: Turkey Fortified Wine value, 2001-2006 (US$ m nominal prices) 39
Table 23: Turkey Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 39
Table 24: Turkey Fortified Wine volume, 2001-2006 (Liters m) 41
Table 25: Turkey Fortified Wine volume forecast, 2006-2011 (Liters m) 42
Table 26: Turkey Fortified Wine brand share, by volume, 2005-2006 (%) 45
Table 27: Turkey Fortified Wine volume, by brand 2005-2006 (Liters m) 45
Table 28: Turkey Fortified Wine company share by volume, 2005-2006 (%) 46
Table 29: Turkey Fortified Wine volume, by company, 2005-2006 (Liters m) 46
Table 30: Turkey Fortified Wine expenditure per capita, 2001-2006 (TRL, nominal prices) 47
Table 31: Turkey Fortified Wine forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 47
Table 32: Turkey Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 48
Table 33: Turkey Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 48
Table 34: Turkey Fortified Wine consumption per capita, 2001-2006 (Liters) 49
Table 35: Turkey Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 49
Table 36: Turkey Sparkling Wine value, 2001-2006 (TRL m, nominal prices) 50
Table 37: Turkey Sparkling Wine value forecast, 2006-2011 (TRL m, nominal prices) 50
Table 38: Turkey Sparkling Wine value, 2001-2006 (US$ m nominal prices) 52
Table 39: Turkey Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 52
Table 40: Turkey Sparkling Wine volume, 2001-2006 (Liters m) 53
Table 41: Turkey Sparkling Wine volume forecast, 2006-2011 (Liters m) 53
Table 42: Turkey Sparkling Wine brand share, by volume, 2005-2006 (%) 55
Table 43: Turkey Sparkling Wine volume, by brand 2005-2006 (Liters m) 55
Table 44: Turkey Sparkling Wine company share by volume, 2005-2006 (%) 57
Table 45: Turkey Sparkling Wine volume, by company, 2005-2006 (Liters m) 57
Table 46: Turkey Sparkling Wine expenditure per capita, 2001-2006 (TRL, nominal prices) 58
Table 47: Turkey Sparkling Wine forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 58
Table 48: Turkey Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 59
Table 49: Turkey Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 59
Table 50: Turkey Sparkling Wine consumption per capita, 2001-2006 (Liters) 60
Table 51: Turkey Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 60
Table 52: Turkey Still Wine value, 2001-2006 (TRL m, nominal prices) 61
Table 53: Turkey Still Wine value forecast, 2006-2011 (TRL m, nominal prices) 62
Table 54: Turkey Still Wine value, 2001-2006 (US$ m nominal prices) 64
Table 55: Turkey Still Wine value forecast, 2006-2011 (US$ m nominal prices) 64
Table 56: Turkey Still Wine volume, 2001-2006 (Liters m) 66
Table 57: Turkey Still Wine volume forecast, 2006-2011 (Liters m) 67
Table 58: Turkey Still Wine brand share, by volume, 2005-2006 (%) 70
Table 59: Turkey Still Wine volume, by brand 2005-2006 (Liters m) 70
Table 60: Turkey Still Wine company share by volume, 2005-2006 (%) 71
Table 61: Turkey Still Wine volume, by company, 2005-2006 (Liters m) 71
Table 62: Turkey Still Wine expenditure per capita, 2001-2006 (TRL, nominal prices) 72
Table 63: Turkey Still Wine forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 72
Table 64: Turkey Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 73
Table 65: Turkey Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 73
Table 66: Turkey Still Wine consumption per capita, 2001-2006 (Liters) 74
Table 67: Turkey Still Wine forecast consumption per capita, 2006-2011 (Liters) 74
Table 68: Global Wine market value, 2006 75
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 78
Table 70: Global Wine market volume, 2006 80
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 83
Table 72: Leading players - Top 5 countries 85
Table 73: Turkey wine new product launches (reports) and SKUs, by company, 2006 86
Table 74: Turkey wine new product launches (reports), by Ingredients, 2006 86
Table 75: Turkey wine new product launches (reports), by Package tags or Claims , 2006 87
Table 76: Turkey wine new product launches (reports) 87
Table 77: Turkey Key Facts 89
Table 78: Turkey population, by age group, 2000-2005 (millions) 92
Table 79: Turkey population forecast, by age group, 2005-2010 (millions) 93
Table 80: Turkey population, by gender, 2000-2005 (millions) 93
Table 81: Turkey population forecast, by gender, 2005-2010 (millions) 94
Table 82: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 94
Table 83: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 94
Table 84: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 95
Table 85: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 95
Table 86: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 95
Table 87: Turkey consumer price index, 2000-2005 (2000=100) 96
Table 88: Turkey consumer price index, 2005-2010 (2000=100) 96
Table 89: Turkey exchange rate, 2000-2005 96

Figure 1: Turkey Wine value & value forecast, 2001-2011 (TRL m, nominal prices) 19
Figure 2: Turkey Wine category growth comparison, by value, 2001-2011 21
Figure 3: Turkey Wine volume & volume forecast, 2001-2011 (Liters m) 24
Figure 4: Turkey Wine category growth comparison, by volume, 2001-2011 25
Figure 5: Turkey Wine company share, by volume, 2005-2006 (%) 27
Figure 6: Turkey Fortified wine value & value forecast, 2001-2011 (TRL m, nominal prices) 38
Figure 7: Turkey Fortified wine category growth comparison, by value, 2001-2011 40
Figure 8: Turkey Fortified wine volume & volume forecast, 2001-2011 (Liters m) 43
Figure 9: Turkey Fortified wine category growth comparison, by volume, 2001-2011 44
Figure 10: Turkey Sparkling wine value & value forecast, 2001-2011 (TRL m, nominal prices) 51
Figure 11: Turkey Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 54
Figure 12: Turkey Sparkling wine company share, by volume, 2005-2006 (%) 56
Figure 13: Turkey Still wine value & value forecast, 2001-2011 (TRL m, nominal prices) 63
Figure 14: Turkey Still wine category growth comparison, by value, 2001-2011 65
Figure 15: Turkey Still wine volume & volume forecast, 2001-2011 (Liters m) 68
Figure 16: Turkey Still wine category growth comparison, by volume, 2001-2011 69
Figure 17: Global Wine market split (value terms, 2006) – Top 5 countries 76
Figure 18: Global Wine market value, 2001 – 2006 (Top 5 countries) 79
Figure 19: Global Wine market split (volume terms, 2006) – Top 5 countries 81
Figure 20: Global Wine market volume, 2001 – 2006 (Top 5 countries) 84
Figure 21: Map of Turkey 89
Figure 22: Annual data review process 98
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