TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Constellation Brands Inc. 21
E. & J. Gallo Winery 25
W.J. Deutsch & Sons, Ltd. 27
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: United States wine market value: $ million, 2005–09(e) 10
Table 2: United States wine market volume: million liters, 2005–09(e) 11
Table 3: United States wine market segmentation I:% share, by value, 2009(e) 12
Table 4: United States wine market segmentation II: % share, by value, 2009(e) 13
Table 5: United States wine market share: % share, by volume, 2009(e) 14
Table 6: Constellation Brands Inc.: key facts 21
Table 7: Constellation Brands Inc.: key financials ($) 23
Table 8: Constellation Brands Inc.: key financial ratios 23
Table 9: E. & J. Gallo Winery: key facts 25
Table 10: W.J. Deutsch & Sons, Ltd.: key facts 27
Table 11: United States wine market distribution: % share, by volume, 2009(e) 28
Table 12: United States wine market value forecast: $ million, 2009–14 29
Table 13: United States wine market volume forecast: million liters, 2009–14 30
Table 14: United States size of population (million), 2005–09 31
Table 15: United States gdp (constant 2000 prices, $ billion), 2005–09 31
Table 16: United States gdp (current prices, $ billion), 2005–09 31
Table 17: United States inflation, 2005–09 32
Table 18: United States consumer price index (absolute), 2005–09 32
Table 19: United States exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: United States wine market value: $ million, 2005–09(e) 10
Figure 2: United States wine market volume: million liters, 2005–09(e) 11
Figure 3: United States wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: United States wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: United States wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in the United States, 2009 15
Figure 7: Drivers of buyer power in the wine market in the United States, 2009 16
Figure 8: Drivers of supplier power in the wine market in the United States, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in the United States, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in the United States, 2009 19
Figure 11: Drivers of degree of rivalry in the wine market in the United States, 2009 20
Figure 12: Constellation Brands Inc.: revenues & profitability 24
Figure 13: Constellation Brands Inc.: assets & liabilities 24
Figure 14: United States wine market distribution: % share, by volume, 2009(e) 28
Figure 15: United States wine market value forecast: $ million, 2009–14 29
Figure 16: United States wine market volume forecast: million liters, 2009–14 30
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