Wine in Uruguay to 2011

This databook is a detailed information resource covering all the key data points on Wine in Uruguay. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Uruguay decreased between 2001-2006, growing at an average annual rate of -2.9%. The leading company in the market in 2006 was Vina Progreso. The second-largest player was Santa Rosa with Pernod Ricard in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 26
Expenditure & consumption Per Capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Pernod Ricard. 32
LVMH Moet Hennessy Louis Vuitton SA 34
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 39
Value Analysis, US$ 2006-2011 39
Volume Analysis, 2001-2006 41
Volume Analysis, 2006-2011 42
Company and Brand Share Analysis 44
Expenditure & consumption Per Capita 47
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 53
Volume Analysis, 2001-2006 55
Volume Analysis, 2006-2011 56
Company and Brand Share Analysis 58
Expenditure & consumption Per Capita 61
Chapter 7 CATEGORY ANALYSIS - STILL WINE 64
Value Analysis, 2001-2006 64
Value Analysis, 2006-2011 65
Value Analysis, US$ 2001-2006 67
Value Analysis, US$ 2006-2011 67
Volume Analysis, 2001-2006 69
Volume Analysis, 2006-2011 70
Company and Brand Share Analysis 72
Expenditure & consumption Per Capita 75
Chapter 8 COUNTRY COMPARISON 78
Value 78
Volume 83
Market Share 88
Chapter 9 NEW PRODUCT DEVELOPMENT 89
Product launches over time 89
Recent product launches 90
Chapter 10 URUGUAY MACROECONOMIC PROFILE 91
Macroeconomic Indicators 91
Chapter 11 RESEARCH METHODOLOGY 96
Methodology overview 96
Secondary research 97
Market modelling 98
Primary research 99
Data finalisation 99
Ongoing research 100
Chapter 12 APPENDIX 101
Future readings 101
How to contact experts in your industry 101
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Table 1: Wine category definitions 8
Table 2: Uruguay Wine value, 2001-2006 (UYU m, nominal prices) 18
Table 3: Uruguay Wine value forecast, 2006-2011 (UYU m, nominal prices) 19
Table 4: Uruguay Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Uruguay Wine value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Uruguay Wine volume, 2001-2006 (Liters m) 23
Table 7: Uruguay Wine volume forecast, 2006-2011 (Liters m) 24
Table 8: Uruguay Wine brand share, by volume, 2005-2006 (%) 26
Table 9: Uruguay Wine volume, by brand 2005-2006 (Liters m) 26
Table 10: Uruguay Wine company share by volume, 2005-2006 (%) 28
Table 11: Uruguay Wine volume, by company, 2005-2006 (Liters m) 28
Table 12: Uruguay Wine expenditure per capita, 2001-2006 (UYU, nominal prices) 29
Table 13: Uruguay Wine forecast expenditure per capita, 2006-2011 (UYU, nominal prices) 29
Table 14: Uruguay Wine expenditure per capita, 2001-2006 (US$ nominal prices) 30
Table 15: Uruguay Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 30
Table 16: Uruguay Wine consumption per capita, 2001-2006 (Liters) 31
Table 17: Uruguay Wine forecast consumption per capita, 2006-2011 (Liters) 31
Table 18: Pernod Ricard Key Facts 32
Table 19: LVMH Moet Hennessy Louis Vuitton SA Key Facts 34
Table 20: Uruguay Fortified Wine value, 2001-2006 (UYU m, nominal prices) 36
Table 21: Uruguay Fortified Wine value forecast, 2006-2011 (UYU m, nominal prices) 37
Table 22: Uruguay Fortified Wine value, 2001-2006 (US$ m nominal prices) 39
Table 23: Uruguay Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 39
Table 24: Uruguay Fortified Wine volume, 2001-2006 (Liters m) 41
Table 25: Uruguay Fortified Wine volume forecast, 2006-2011 (Liters m) 42
Table 26: Uruguay Fortified Wine brand share, by volume, 2005-2006 (%) 44
Table 27: Uruguay Fortified Wine volume, by brand 2005-2006 (Liters m) 44
Table 28: Uruguay Fortified Wine company share by volume, 2005-2006 (%) 46
Table 29: Uruguay Fortified Wine volume, by company, 2005-2006 (Liters m) 46
Table 30: Uruguay Fortified Wine expenditure per capita, 2001-2006 (UYU, nominal prices) 47
Table 31: Uruguay Fortified Wine forecast expenditure per capita, 2006-2011 (UYU, nominal prices) 47
Table 32: Uruguay Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 48
Table 33: Uruguay Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 48
Table 34: Uruguay Fortified Wine consumption per capita, 2001-2006 (Liters) 49
Table 35: Uruguay Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 49
Table 36: Uruguay Sparkling Wine value, 2001-2006 (UYU m, nominal prices) 50
Table 37: Uruguay Sparkling Wine value forecast, 2006-2011 (UYU m, nominal prices) 51
Table 38: Uruguay Sparkling Wine value, 2001-2006 (US$ m nominal prices) 53
Table 39: Uruguay Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 53
Table 40: Uruguay Sparkling Wine volume, 2001-2006 (Liters m) 55
Table 41: Uruguay Sparkling Wine volume forecast, 2006-2011 (Liters m) 56
Table 42: Uruguay Sparkling Wine brand share, by volume, 2005-2006 (%) 58
Table 43: Uruguay Sparkling Wine volume, by brand 2005-2006 (Liters m) 58
Table 44: Uruguay Sparkling Wine company share by volume, 2005-2006 (%) 60
Table 45: Uruguay Sparkling Wine volume, by company, 2005-2006 (Liters m) 60
Table 46: Uruguay Sparkling Wine expenditure per capita, 2001-2006 (UYU, nominal prices) 61
Table 47: Uruguay Sparkling Wine forecast expenditure per capita, 2006-2011 (UYU, nominal prices) 61
Table 48: Uruguay Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 62
Table 49: Uruguay Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 62
Table 50: Uruguay Sparkling Wine consumption per capita, 2001-2006 (Liters) 63
Table 51: Uruguay Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 63
Table 52: Uruguay Still Wine value, 2001-2006 (UYU m, nominal prices) 64
Table 53: Uruguay Still Wine value forecast, 2006-2011 (UYU m, nominal prices) 65
Table 54: Uruguay Still Wine value, 2001-2006 (US$ m nominal prices) 67
Table 55: Uruguay Still Wine value forecast, 2006-2011 (US$ m nominal prices) 67
Table 56: Uruguay Still Wine volume, 2001-2006 (Liters m) 69
Table 57: Uruguay Still Wine volume forecast, 2006-2011 (Liters m) 70
Table 58: Uruguay Still Wine brand share, by volume, 2005-2006 (%) 72
Table 59: Uruguay Still Wine volume, by brand 2005-2006 (Liters m) 72
Table 60: Uruguay Still Wine company share by volume, 2005-2006 (%) 74
Table 61: Uruguay Still Wine volume, by company, 2005-2006 (Liters m) 74
Table 62: Uruguay Still Wine expenditure per capita, 2001-2006 (UYU, nominal prices) 75
Table 63: Uruguay Still Wine forecast expenditure per capita, 2006-2011 (UYU, nominal prices) 75
Table 64: Uruguay Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 76
Table 65: Uruguay Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 76
Table 66: Uruguay Still Wine consumption per capita, 2001-2006 (Liters) 77
Table 67: Uruguay Still Wine forecast consumption per capita, 2006-2011 (Liters) 77
Table 68: Global Wine market value, 2006 78
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 81
Table 70: Global Wine market volume, 2006 83
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 86
Table 72: Leading players - Top 5 countries 88
Table 73: Uruguay wine new product launches (reports) and SKUs, by company, 2006 89
Table 74: Uruguay wine new product launches (reports), by flavor and fragrances, 2006 89
Table 75: Uruguay wine new product launches (reports), by Ingredients, 2006 90
Table 76: Uruguay wine new product launches (reports), by Package tags or Claims , 2006 90
Table 77: Uruguay wine new product launches (reports) 90
Table 78: Uruguay population, by age group, 2000-2005 (millions) 91
Table 79: Uruguay population forecast, by age group, 2005-2010 (millions) 92
Table 80: Uruguay population, by gender, 2000-2005 (millions) 92
Table 81: Uruguay population forecast, by gender, 2005-2010 (millions) 93
Table 82: Uruguay real GDP, 2000-2005 (UYU bn, 2005 prices) 93
Table 83: Uruguay real GDP forecast, 2005-2010 (UYU bn, 2005 prices) 93
Table 84: Uruguay nominal GDP, 2000-2005 (UYU bn, nominal prices) 94
Table 85: Uruguay real GDP, 2000-2005 (US$ bn, 2005 prices) 94
Table 86: Uruguay real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 94
Table 87: Uruguay consumer price index, 2000-2005 (2000=100) 95
Table 88: Uruguay consumer price index, 2005-2010 (2000=100) 95
Table 89: Uruguay exchange rate, 2000-2005 95

Figure 1: Uruguay Wine value & value forecast, 2001-2011 (UYU m, nominal prices) 20
Figure 2: Uruguay Wine category growth comparison, by value, 2001-2011 22
Figure 3: Uruguay Wine volume & volume forecast, 2001-2011 (Liters m) 25
Figure 4: Uruguay Wine category growth comparison, by volume, 2001-2011 25
Figure 5: Uruguay Wine company share, by volume, 2005-2006 (%) 27
Figure 6: Uruguay Fortified wine value & value forecast, 2001-2011 (UYU m, nominal prices) 38
Figure 7: Uruguay Fortified wine category growth comparison, by value, 2001-2011 40
Figure 8: Uruguay Fortified wine volume & volume forecast, 2001-2011 (Liters m) 43
Figure 9: Uruguay Fortified wine category growth comparison, by volume, 2001-2011 43
Figure 10: Uruguay Fortified wine company share, by volume, 2005-2006 (%) 45
Figure 11: Uruguay Sparkling wine value & value forecast, 2001-2011 (UYU m, nominal prices) 52
Figure 12: Uruguay Sparkling wine category growth comparison, by value, 2001-2011 54
Figure 13: Uruguay Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 57
Figure 14: Uruguay Sparkling wine category growth comparison, by volume, 2001-2011 57
Figure 15: Uruguay Sparkling wine company share, by volume, 2005-2006 (%) 59
Figure 16: Uruguay Still wine value & value forecast, 2001-2011 (UYU m, nominal prices) 66
Figure 17: Uruguay Still wine category growth comparison, by value, 2001-2011 68
Figure 18: Uruguay Still wine volume & volume forecast, 2001-2011 (Liters m) 71
Figure 19: Uruguay Still wine category growth comparison, by volume, 2001-2011 71
Figure 20: Uruguay Still wine company share, by volume, 2005-2006 (%) 73
Figure 21: Global Wine market split (value terms, 2006) – Top 5 countries 79
Figure 22: Global Wine market value, 2001 – 2006 (Top 5 countries) 82
Figure 23: Global Wine market split (volume terms, 2006) – Top 5 countries 84
Figure 24: Global Wine market volume, 2001 – 2006 (Top 5 countries) 87
Figure 25: Annual data review process 97
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