Wine in Uruguay to 2014

Introduction

This databook provides key data and information on the wine market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Uruguay increased at a compound annual growth rate of 1.8% between 2004 and 2009.

The still wine category led the wine market in Uruguay, accounting for a share of 94.2%.

Leading players in Uruguay wine market include Vina Progreso, Pernod Ricard and Bodegas la Rossa.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Uruguayan Peso), 2004?09 21
Value analysis (Uruguayan Peso), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 39
Pernod Ricard 39
Chapter 5 Category Analysis: Still Wine 41
Value analysis (Uruguayan Peso), 2004?09 41
Value analysis (Uruguayan Peso), 2009?14 42
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Sparkling Wine 57
Value analysis (Uruguayan Peso), 2004?09 57
Value analysis (Uruguayan Peso), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Champagne 73
Value analysis (Uruguayan Peso), 2004?09 73
Value analysis (Uruguayan Peso), 2009?14 74
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 78
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Fortified Wine 85
Value analysis (Uruguayan Peso), 2004?09 85
Value analysis (Uruguayan Peso), 2009?14 86
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 95
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Country Comparison 105
Value 105
Volume 109
Market share 113
Chapter 10 New Product Development 114
Product launches over time 114
Recent product launches 116
Chapter 11 Macroeconomic Profile 117
Macroeconomic Indicators 117
Chapter 12 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 13 Appendix 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127

LIST OF FIGURES
Figure 1: Wine, Uruguay, value by category (UYUm), 2004?14 23
Figure 2: Wine, Uruguay, volume by category (liters, million), 2004?14 27
Figure 3: Wine, Uruguay, company share by volume (%), 2008?09 30
Figure 4: Wine, Uruguay, distribution channels by volume (%), 2008?09 34
Figure 5: Still wine, Uruguay, value by segment (UYUm), 2004?14 43
Figure 6: Still wine, Uruguay, category growth comparison, by value, 2004?14 45
Figure 7: Still wine, Uruguay, volume by segment (liters, million), 2004?14 48
Figure 8: Still wine, Uruguay, category growth comparison, by volume, 2004?14 48
Figure 9: Still wine, Uruguay, company share by volume (%), 2008?09 50
Figure 10: Still wine, Uruguay, distribution channels by volume (%), 2008?09 53
Figure 11: Sparkling wine, Uruguay, value by segment (UYUm), 2004?14 59
Figure 12: Sparkling wine, Uruguay, category growth comparison, by value, 2004?14 61
Figure 13: Sparkling wine, Uruguay, volume by segment (liters, million), 2004?14 64
Figure 14: Sparkling wine, Uruguay, category growth comparison, by volume, 2004?14 64
Figure 15: Sparkling wine, Uruguay, company share by volume (%), 2008?09 66
Figure 16: Sparkling wine, Uruguay, distribution channels by volume (%), 2008?09 69
Figure 17: Champagne, Uruguay, value (UYUm), 2004?14 74
Figure 18: Champagne, Uruguay, volume (liters, million), 2004?14 77
Figure 19: Champagne, Uruguay, distribution channels by volume (%), 2008?09 81
Figure 20: Fortified wine, Uruguay, value by segment (UYUm), 2004?14 87
Figure 21: Fortified wine, Uruguay, category growth comparison, by value, 2004?14 90
Figure 22: Fortified wine, Uruguay, volume by segment (liters, million), 2004?14 93
Figure 23: Fortified wine, Uruguay, category growth comparison, by volume, 2004?14 94
Figure 24: Fortified wine, Uruguay, company share by volume (%), 2008?09 97
Figure 25: Fortified wine, Uruguay, distribution channels by volume (%), 2008?09 100
Figure 26: Global wine market split (value terms, 2009), top five countries 106
Figure 27: Global wine market value, 2004–09, top five countries 108
Figure 28: Global wine market split (volume terms, 2009), top five countries 110
Figure 29: Global wine market volume, 2004–09, top five countries 112
Figure 30: Annual data review process 123

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Uruguay, value by category (UYUm), 2004?09 21
Table 4: Wine, Uruguay, value forecast by category (UYUm), 2009?14 22
Table 5: Wine, Uruguay, value by category ($m), 2004?09 24
Table 6: Wine, Uruguay, value forecast by category ($m), 2009?14 24
Table 7: Wine, Uruguay, volume by category (liters, million), 2004?09 25
Table 8: Wine, Uruguay, volume forecast by category (liters, million), 2009?14 26
Table 9: Wine, Uruguay, brand share by volume (%), 2008?09 28
Table 10: Wine, Uruguay, volume by brand (liters, million), 2008?09 29
Table 11: Wine, Uruguay, company share by volume (%), 2008?09 31
Table 12: Wine, Uruguay, volume by company (liters, million), 2008?09 32
Table 13: Wine, Uruguay, distribution channels by volume (%), 2008?09 33
Table 14: Wine, Uruguay, volume by distribution channel (liters, million), 2008?09 33
Table 15: Wine, Uruguay, expenditure per capita (UYU), 2004?09 35
Table 16: Wine, Uruguay, forecast expenditure per capita (UYU), 2009?14 36
Table 17: Wine, Uruguay, expenditure per capita ($), 2004?09 37
Table 18: Wine, Uruguay, forecast expenditure per capita ($), 2009?14 37
Table 19: Wine, Uruguay, consumption per capita (liters), 2004?09 38
Table 20: Wine, Uruguay, forecast consumption per capita (liters), 2009?14 38
Table 21: Pernod Ricard key facts 39
Table 22: Still wine, Uruguay, value by segment (UYUm), 2004?09 41
Table 23: Still wine, Uruguay, value forecast by segment (UYUm), 2009?14 42
Table 24: Still wine, Uruguay, value by segment ($m), 2004?09 44
Table 25: Still wine, Uruguay, value forecast by segment ($m), 2009?14 44
Table 26: Still wine, Uruguay, volume by segment (liters, million), 2004?09 46
Table 27: Still wine, Uruguay, volume forecast by segment (liters, million), 2009?14 47
Table 28: Still wine, Uruguay, brand share by volume (%), 2008?09 49
Table 29: Still wine, Uruguay, volume by brand (liters, million), 2008?09 49
Table 30: Still wine, Uruguay, company share by volume (%), 2008?09 51
Table 31: Still wine, Uruguay, volume by company (liters, million), 2008?09 51
Table 32: Still wine, Uruguay, distribution channels by volume (%), 2008?09 52
Table 33: Still wine, Uruguay, volume by distribution channel (liters, million), 2008?09 52
Table 34: Still wine, Uruguay, expenditure per capita (UYU), 2004?09 54
Table 35: Still wine, Uruguay, forecast expenditure per capita (UYU), 2009?14 54
Table 36: Still wine, Uruguay, expenditure per capita ($), 2004?09 55
Table 37: Still wine, Uruguay, forecast expenditure per capita ($), 2009?14 55
Table 38: Still wine, Uruguay, consumption per capita (liters), 2004?09 56
Table 39: Still wine, Uruguay, forecast consumption per capita (liters), 2009?14 56
Table 40: Sparkling wine, Uruguay, value by segment (UYUm), 2004?09 57
Table 41: Sparkling wine, Uruguay, value forecast by segment (UYUm), 2009?14 58
Table 42: Sparkling wine, Uruguay, value by segment ($m), 2004?09 60
Table 43: Sparkling wine, Uruguay, value forecast by segment ($m), 2009?14 60
Table 44: Sparkling wine, Uruguay, volume by segment (liters, million), 2004?09 62
Table 45: Sparkling wine, Uruguay, volume forecast by segment (liters, million), 2009?14 63
Table 46: Sparkling wine, Uruguay, brand share by volume (%), 2008?09 65
Table 47: Sparkling wine, Uruguay, volume by brand (liters, million), 2008?09 65
Table 48: Sparkling wine, Uruguay, company share by volume (%), 2008?09 67
Table 49: Sparkling wine, Uruguay, volume by company (liters, million), 2008?09 67
Table 50: Sparkling wine, Uruguay, distribution channels by volume (%), 2008?09 68
Table 51: Sparkling wine, Uruguay, volume by distribution channel (liters, million), 2008?09 68
Table 52: Sparkling wine, Uruguay, expenditure per capita (UYU), 2004?09 70
Table 53: Sparkling wine, Uruguay, forecast expenditure per capita (UYU), 2009?14 70
Table 54: Sparkling wine, Uruguay, expenditure per capita ($), 2004?09 71
Table 55: Sparkling wine, Uruguay, forecast expenditure per capita ($), 2009?14 71
Table 56: Sparkling wine, Uruguay, consumption per capita (liters), 2004?09 72
Table 57: Sparkling wine, Uruguay, forecast consumption per capita (liters), 2009?14 72
Table 58: Champagne, Uruguay, value (UYUm), 2004?09 73
Table 59: Champagne, Uruguay, value forecast (UYUm), 2009?14 74
Table 60: Champagne, Uruguay, value ($m), 2004?09 75
Table 61: Champagne, Uruguay, value forecast ($m), 2009?14 75
Table 62: Champagne, Uruguay, volume (liters, million), 2004?09 76
Table 63: Champagne, Uruguay, volume forecast (liters, million), 2009?14 77
Table 64: Champagne, Uruguay, brand share by volume (%), 2008?09 78
Table 65: Champagne, Uruguay, volume by brand (liters, million), 2008?09 78
Table 66: Champagne, Uruguay, company share by volume (%), 2008?09 79
Table 67: Champagne, Uruguay, volume by company (liters, million), 2008?09 79
Table 68: Champagne, Uruguay, distribution channels by volume (%), 2008?09 80
Table 69: Champagne, Uruguay, volume by distribution channel (liters, million), 2008?09 80
Table 70: Champagne, Uruguay, expenditure per capita (UYU), 2004?09 82
Table 71: Champagne, Uruguay, forecast expenditure per capita (UYU), 2009?14 82
Table 72: Champagne, Uruguay, expenditure per capita ($), 2004?09 83
Table 73: Champagne, Uruguay, forecast expenditure per capita ($), 2009?14 83
Table 74: Champagne, Uruguay, consumption per capita (liters), 2004?09 84
Table 75: Champagne, Uruguay, forecast consumption per capita (liters), 2009?14 84
Table 76: Fortified wine, Uruguay, value by segment (UYUm), 2004?09 85
Table 77: Fortified wine, Uruguay, value forecast by segment (UYUm), 2009?14 86
Table 78: Fortified wine, Uruguay, value by segment ($m), 2004?09 88
Table 79: Fortified wine, Uruguay, value forecast by segment ($m), 2009?14 89
Table 80: Fortified wine, Uruguay, volume by segment (liters, million), 2004?09 91
Table 81: Fortified wine, Uruguay, volume forecast by segment (liters, million), 2009?14 92
Table 82: Fortified wine, Uruguay, brand share by volume (%), 2008?09 95
Table 83: Fortified wine, Uruguay, volume by brand (liters, million), 2008?09 96
Table 84: Fortified wine, Uruguay, company share by volume (%), 2008?09 98
Table 85: Fortified wine, Uruguay, volume by company (liters, million), 2008?09 98
Table 86: Fortified wine, Uruguay, distribution channels by volume (%), 2008?09 99
Table 87: Fortified wine, Uruguay, volume by distribution channel (liters, million), 2008?09 99
Table 88: Fortified wine, Uruguay, expenditure per capita (UYU), 2004?09 101
Table 89: Fortified wine, Uruguay, forecast expenditure per capita (UYU), 2009?14 102
Table 90: Fortified wine, Uruguay, expenditure per capita ($), 2004?09 103
Table 91: Fortified wine, Uruguay, forecast expenditure per capita ($), 2009?14 103
Table 92: Fortified wine, Uruguay, consumption per capita (liters), 2004?09 104
Table 93: Fortified wine, Uruguay, forecast consumption per capita (liters), 2009?14 104
Table 94: Global wine market value, 2009 105
Table 95: Global wine market split (value terms ($m), 2009), top five countries 108
Table 96: Global wine market volume, 2009 109
Table 97: Global wine market split (volume terms, 2009), top five countries 112
Table 98: Leading players, top five countries 113
Table 99: Uruguay wine new product launches reports, by company (top five companies), 2009 114
Table 100: Uruguay wine new product launches SKUs, by company (top five companies), 2009 114
Table 101: Uruguay wine new product launches (reports), by flavor and fragrances, 2009 115
Table 102: Uruguay wine new product launches (reports), by ingredients, 2009 115
Table 103: Uruguay wine new product launches (reports), by package tags or claims, 2009 116
Table 104: Uruguay wine new product launches - recent five launches (2009) 116
Table 105: Uruguay population, by age group, 2004?09 (millions) 117
Table 106: Uruguay population forecast, by age group, 2009?14 (millions) 118
Table 107: Uruguay population, by gender, 2004?09 (millions) 118
Table 108: Uruguay population forecast, by gender, 2009?14 (millions) 119
Table 109: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 119
Table 110: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 119
Table 111: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 120
Table 112: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 120
Table 113: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 120
Table 114: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 121
Table 115: Uruguay consumer price index, 2004?09 (2000=100) 121
Table 116: Uruguay consumer price index, 2009?14 (2000=100) 121


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