Wine in Vietnam to 2011

This databook is a detailed information resource covering all the key data points on Wine in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Wine in Vietnam increased between 2001-2006, growing at an average annual rate of 10.3%. The leading company in the market in 2006 was Pernod Ricard. The second-largest player was Hardy wine company with Bronco wine company in third place.
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Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified Wine 3
Summary category level - Sparkling Wine 4
Summary category level - Still Wine 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 28
Expenditure & consumption Per Capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Pernod Ricard. 36
Foster's Group Ltd. 38
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 50
Expenditure & consumption Per Capita 53
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US$ 2001-2006 59
Value Analysis, US$ 2006-2011 60
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company and Brand Share Analysis 64
Expenditure & consumption Per Capita 67
Chapter 7 CATEGORY ANALYSIS - STILL WINE 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 80
Expenditure & consumption Per Capita 83
Chapter 8 COUNTRY COMPARISON 86
Value 86
Volume 91
Market Share 96
Chapter 9 NEW PRODUCT DEVELOPMENT 97
Product launches over time 97
Recent product launches 100
Chapter 10 Vietnam SOCIOECONOMIC PROFILE 101
Country Overview 101
Key Facts 102
Political Overview 103
Vietnam Economic Overview 104
Chapter 11 Vietnam MACROECONOMIC PROFILE 105
Macroeconomic Indicators 105
Chapter 12 RESEARCH METHODOLOGY 112
Methodology overview 112
Secondary research 113
Market modelling 114
Primary research 115
Data finalisation 115
Ongoing research 116
Chapter 13 APPENDIX 117
Future readings 117
How to contact experts in your industry 117
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Table 1: Wine category definitions 8
Table 2: Vietnam Wine value, 2001-2006 (VND m, nominal prices) 18
Table 3: Vietnam Wine value forecast, 2006-2011 (VND m, nominal prices) 19
Table 4: Vietnam Wine value, 2001-2006 (US$ m nominal prices) 21
Table 5: Vietnam Wine value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Vietnam Wine volume, 2001-2006 (Liters m) 24
Table 7: Vietnam Wine volume forecast, 2006-2011 (Liters m) 25
Table 8: Vietnam Wine brand share, by volume, 2005-2006 (%) 28
Table 9: Vietnam Wine volume, by brand 2005-2006 (Liters m) 29
Table 10: Vietnam Wine company share by volume, 2005-2006 (%) 31
Table 11: Vietnam Wine volume, by company, 2005-2006 (Liters m) 32
Table 12: Vietnam Wine expenditure per capita, 2001-2006 (VND, nominal prices) 33
Table 13: Vietnam Wine forecast expenditure per capita, 2006-2011 (VND, nominal prices) 33
Table 14: Vietnam Wine expenditure per capita, 2001-2006 (US$ nominal prices) 34
Table 15: Vietnam Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 34
Table 16: Vietnam Wine consumption per capita, 2001-2006 (Liters) 35
Table 17: Vietnam Wine forecast consumption per capita, 2006-2011 (Liters) 35
Table 18: Pernod Ricard Key Facts 36
Table 19: Foster's Group Ltd Key Facts 38
Table 20: Vietnam Fortified Wine value, 2001-2006 (VND m, nominal prices) 40
Table 21: Vietnam Fortified Wine value forecast, 2006-2011 (VND m, nominal prices) 41
Table 22: Vietnam Fortified Wine value, 2001-2006 (US$ m nominal prices) 43
Table 23: Vietnam Fortified Wine value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Vietnam Fortified Wine volume, 2001-2006 (Liters m) 46
Table 25: Vietnam Fortified Wine volume forecast, 2006-2011 (Liters m) 47
Table 26: Vietnam Fortified Wine brand share, by volume, 2005-2006 (%) 50
Table 27: Vietnam Fortified Wine volume, by brand 2005-2006 (Liters m) 50
Table 28: Vietnam Fortified Wine company share by volume, 2005-2006 (%) 52
Table 29: Vietnam Fortified Wine volume, by company, 2005-2006 (Liters m) 52
Table 30: Vietnam Fortified Wine expenditure per capita, 2001-2006 (VND, nominal prices) 53
Table 31: Vietnam Fortified Wine forecast expenditure per capita, 2006-2011 (VND, nominal prices) 53
Table 32: Vietnam Fortified Wine expenditure per capita, 2001-2006 (US$ nominal prices) 54
Table 33: Vietnam Fortified Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 54
Table 34: Vietnam Fortified Wine consumption per capita, 2001-2006 (Liters) 55
Table 35: Vietnam Fortified Wine forecast consumption per capita, 2006-2011 (Liters) 55
Table 36: Vietnam Sparkling Wine value, 2001-2006 (VND m, nominal prices) 56
Table 37: Vietnam Sparkling Wine value forecast, 2006-2011 (VND m, nominal prices) 57
Table 38: Vietnam Sparkling Wine value, 2001-2006 (US$ m nominal prices) 59
Table 39: Vietnam Sparkling Wine value forecast, 2006-2011 (US$ m nominal prices) 60
Table 40: Vietnam Sparkling Wine volume, 2001-2006 (Liters m) 61
Table 41: Vietnam Sparkling Wine volume forecast, 2006-2011 (Liters m) 62
Table 42: Vietnam Sparkling Wine brand share, by volume, 2005-2006 (%) 64
Table 43: Vietnam Sparkling Wine volume, by brand 2005-2006 (Liters m) 64
Table 44: Vietnam Sparkling Wine company share by volume, 2005-2006 (%) 66
Table 45: Vietnam Sparkling Wine volume, by company, 2005-2006 (Liters m) 66
Table 46: Vietnam Sparkling Wine expenditure per capita, 2001-2006 (VND, nominal prices) 67
Table 47: Vietnam Sparkling Wine forecast expenditure per capita, 2006-2011 (VND, nominal prices) 67
Table 48: Vietnam Sparkling Wine expenditure per capita, 2001-2006 (US$ nominal prices) 68
Table 49: Vietnam Sparkling Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 68
Table 50: Vietnam Sparkling Wine consumption per capita, 2001-2006 (Liters) 69
Table 51: Vietnam Sparkling Wine forecast consumption per capita, 2006-2011 (Liters) 69
Table 52: Vietnam Still Wine value, 2001-2006 (VND m, nominal prices) 70
Table 53: Vietnam Still Wine value forecast, 2006-2011 (VND m, nominal prices) 71
Table 54: Vietnam Still Wine value, 2001-2006 (US$ m nominal prices) 73
Table 55: Vietnam Still Wine value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Vietnam Still Wine volume, 2001-2006 (Liters m) 76
Table 57: Vietnam Still Wine volume forecast, 2006-2011 (Liters m) 77
Table 58: Vietnam Still Wine brand share, by volume, 2005-2006 (%) 80
Table 59: Vietnam Still Wine volume, by brand 2005-2006 (Liters m) 80
Table 60: Vietnam Still Wine company share by volume, 2005-2006 (%) 82
Table 61: Vietnam Still Wine volume, by company, 2005-2006 (Liters m) 82
Table 62: Vietnam Still Wine expenditure per capita, 2001-2006 (VND, nominal prices) 83
Table 63: Vietnam Still Wine forecast expenditure per capita, 2006-2011 (VND, nominal prices) 83
Table 64: Vietnam Still Wine expenditure per capita, 2001-2006 (US$ nominal prices) 84
Table 65: Vietnam Still Wine forecast expenditure per capita, 2006-2011 (US$ nominal prices) 84
Table 66: Vietnam Still Wine consumption per capita, 2001-2006 (Liters) 85
Table 67: Vietnam Still Wine forecast consumption per capita, 2006-2011 (Liters) 85
Table 68: Global Wine market value, 2006 86
Table 69: Global Wine market split (value terms (US$ m), 2006) – Top 5 countries 89
Table 70: Global Wine market volume, 2006 91
Table 71: Global Wine market split (volume terms, 2006) – Top 5 countries 94
Table 72: Leading players - Top 5 countries 96
Table 73: Vietnam Key Facts 102
Table 74: Vietnam population, by age group, 2000-2005 (millions) 105
Table 75: Vietnam population forecast, by age group, 2005-2010 (millions) 106
Table 76: Vietnam population, by gender, 2000-2005 (millions) 106
Table 77: Vietnam population forecast, by gender, 2005-2010 (millions) 107
Table 78: Vietnam real GDP, 2000-2005 (VND bn, 2005 prices) 107
Table 79: Vietnam real GDP forecast, 2005-2010 (VND bn, 2005 prices) 108
Table 80: Vietnam nominal GDP, 2000-2005 (VND bn, nominal prices) 108
Table 81: Vietnam real GDP, 2000-2005 (US$ bn, 2005 prices) 109
Table 82: Vietnam real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 109
Table 83: Vietnam consumer price index, 2000-2005 (2000=100) 110
Table 84: Vietnam consumer price index, 2005-2010 (2000=100) 110
Table 85: Vietnam exchange rate, 2000-2005 111

Figure 1: Vietnam Wine value & value forecast, 2001-2011 (VND m, nominal prices) 20
Figure 2: Vietnam Wine category growth comparison, by value, 2001-2011 23
Figure 3: Vietnam Wine volume & volume forecast, 2001-2011 (Liters m) 26
Figure 4: Vietnam Wine category growth comparison, by volume, 2001-2011 27
Figure 5: Vietnam Wine company share, by volume, 2005-2006 (%) 30
Figure 6: Vietnam Fortified wine value & value forecast, 2001-2011 (VND m, nominal prices) 42
Figure 7: Vietnam Fortified wine category growth comparison, by value, 2001-2011 45
Figure 8: Vietnam Fortified wine volume & volume forecast, 2001-2011 (Liters m) 48
Figure 9: Vietnam Fortified wine category growth comparison, by volume, 2001-2011 49
Figure 10: Vietnam Fortified wine company share, by volume, 2005-2006 (%) 51
Figure 11: Vietnam Sparkling wine value & value forecast, 2001-2011 (VND m, nominal prices) 58
Figure 12: Vietnam Sparkling wine volume & volume forecast, 2001-2011 (Liters m) 63
Figure 13: Vietnam Sparkling wine company share, by volume, 2005-2006 (%) 65
Figure 14: Vietnam Still wine value & value forecast, 2001-2011 (VND m, nominal prices) 72
Figure 15: Vietnam Still wine category growth comparison, by value, 2001-2011 75
Figure 16: Vietnam Still wine volume & volume forecast, 2001-2011 (Liters m) 78
Figure 17: Vietnam Still wine category growth comparison, by volume, 2001-2011 79
Figure 18: Vietnam Still wine company share, by volume, 2005-2006 (%) 81
Figure 19: Global Wine market split (value terms, 2006) – Top 5 countries 87
Figure 20: Global Wine market value, 2001 – 2006 (Top 5 countries) 90
Figure 21: Global Wine market split (volume terms, 2006) – Top 5 countries 92
Figure 22: Global Wine market volume, 2001 – 2006 (Top 5 countries) 95
Figure 23: Map of Vietnam 102
Figure 24: Annual data review process 113
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