Wine in Vietnam to 2014

Introduction
This databook provides key data and information on the wine market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
Contains information on three categories: still wine, champagne and fortified wine
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009
Review of the top two companies within the wine market, including company overview, key facts and business description


Highlights
The market for wine in Vietnam increased at a compound annual growth rate of 9.1% between 2004 and 2009.
The still wine category led the wine market in Vietnam, accounting for a share of 80.1%.
Leading players in the Vietnamese wine market include Pernod Ricard, Constellation Brands, Inc. and Bronco wine company.


Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the wine market in Vietnam
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the wine market to plan lucrative M&A, partnerships and agreements
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Chapter 1 Executive Summary 2
Summary market level: wine 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary category level: still wine 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary category level: champagne 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market share 4
Summary category level: fortified wine 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
TABLE OF CONTENTS 10
LIST OF FIGURES 11
LIST OF TABLES 12
Chapter 3 Market Overview 13
Value analysis (Vietnamese Dong), 2004?09 13
Value analysis (Vietnamese Dong), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Company and brand share analysis 21
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Leading Company Profiles 31
Pernod Ricard SA 31
Constellation Brands, Inc. 33
Chapter 5 Category Analysis: Still Wine 35
Value analysis (Vietnamese Dong), 2004?09 35
Value analysis (Vietnamese Dong), 2009?14 36
Value analysis (US dollars), 2004?09 38
Value analysis (US dollars), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company and brand share analysis 43
Distribution analysis 48
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Champagne 54
Value analysis (Vietnamese Dong), 2004?09 54
Value analysis (Vietnamese Dong), 2009?14 55
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Fortified Wine 66
Value analysis (Vietnamese Dong), 2004?09 66
Value analysis (Vietnamese Dong), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Country Comparison 83
Value 83
Volume 87
Market share 91
Chapter 9 Macroeconomic Profile 92
Macroeconomic Indicators 92
Chapter 10 Research Methodology 97
Methodology overview 97
Secondary research 98
Market modeling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
Primary research 100
Data finalization 101
Ongoing research 101
Chapter 11 Appendix 102
Future readings 102
How to contact experts in your industry 102
Disclaimer 102
List of Tables
Table 1: Wine category definitions 8
Table 2: Wine distribution channels 9
Table 3: Wine, Vietnam, value by category (VNDm), 2004?09 13
Table 4: Wine, Vietnam, value forecast by category (VNDm), 2009?14 14
Table 5: Wine, Vietnam, value by category ($m), 2004?09 16
Table 6: Wine, Vietnam, value forecast by category ($m), 2009?14 16
Table 7: Wine, Vietnam, volume by category (liters, million), 2004?09 18
Table 8: Wine, Vietnam, volume forecast by category (liters, million), 2009?14 19
Table 9: Wine, Vietnam, brand share by volume (%), 2008?09 21
Table 10: Wine, Vietnam, volume by brand (liters, million), 2008?09 22
Table 11: Wine, Vietnam, company share by volume (%), 2008?09 24
Table 12: Wine, Vietnam, volume by company (liters, million), 2008?09 25
Table 13: Wine, Vietnam, distribution channels by volume (%), 2008?09 26
Table 14: Wine, Vietnam, volume by distribution channel (liters, million), 2008?09 26
Table 15: Wine, Vietnam, expenditure per capita (VND), 2004?09 28
Table 16: Wine, Vietnam, forecast expenditure per capita (VND), 2009?14 28
Table 17: Wine, Vietnam, expenditure per capita ($), 2004?09 29
Table 18: Wine, Vietnam, forecast expenditure per capita ($), 2009?14 29
Table 19: Wine, Vietnam, consumption per capita (liters), 2004?09 30
Table 20: Wine, Vietnam, forecast consumption per capita (liters), 2009?14 30
Table 21: Pernod Ricard SA key facts 31
Table 22: Constellation Brands, Inc. key facts 33
Table 23: Still wine, Vietnam, value by segment (VNDm), 2004?09 35
Table 24: Still wine, Vietnam, value forecast by segment (VNDm), 2009?14 36
Table 25: Still wine, Vietnam, value by segment ($m), 2004?09 38
Table 26: Still wine, Vietnam, value forecast by segment ($m), 2009?14 38
Table 27: Still wine, Vietnam, volume by segment (liters, million), 2004?09 40
Table 28: Still wine, Vietnam, volume forecast by segment (liters, million), 2009?14 41
Table 29: Still wine, Vietnam, brand share by volume (%), 2008?09 43
Table 30: Still wine, Vietnam, volume by brand (liters, million), 2008?09 44
Table 31: Still wine, Vietnam, company share by volume (%), 2008?09 46
Table 32: Still wine, Vietnam, volume by company (liters, million), 2008?09 47
Table 33: Still wine, Vietnam, distribution channels by volume (%), 2008?09 48
Table 34: Still wine, Vietnam, volume by distribution channel (liters, million), 2008?09 49
Table 35: Still wine, Vietnam, expenditure per capita (VND), 2004?09 51
Table 36: Still wine, Vietnam, forecast expenditure per capita (VND), 2009?14 51
Table 37: Still wine, Vietnam, expenditure per capita ($), 2004?09 52
Table 38: Still wine, Vietnam, forecast expenditure per capita ($), 2009?14 52
Table 39: Still wine, Vietnam, consumption per capita (liters), 2004?09 53
Table 40: Still wine, Vietnam, forecast consumption per capita (liters), 2009?14 53
Table 41: Champagne, Vietnam, value (VNDm), 2004?09 54
Table 42: Champagne, Vietnam, value forecast (VNDm), 2009?14 55
Table 43: Champagne, Vietnam, value ($m), 2004?09 56
Table 44: Champagne, Vietnam, value forecast ($m), 2009?14 56
Table 45: Champagne, Vietnam, volume (liters, million), 2004?09 57
Table 46: Champagne, Vietnam, volume forecast (liters, million), 2009?14 58
Table 47: Champagne, Vietnam, brand share by volume (%), 2008?09 59
Table 48: Champagne, Vietnam, volume by brand (liters, million), 2008?09 59
Table 49: Champagne, Vietnam, company share by volume (%), 2008?09 60
Table 50: Champagne, Vietnam, volume by company (liters, million), 2008?09 60
Table 51: Champagne, Vietnam, distribution channels by volume (%), 2008?09 61
Table 52: Champagne, Vietnam, volume by distribution channel (liters, million), 2008?09 61
Table 53: Champagne, Vietnam, expenditure per capita (VND), 2004?09 63
Table 54: Champagne, Vietnam, forecast expenditure per capita (VND), 2009?14 63
Table 55: Champagne, Vietnam, expenditure per capita ($), 2004?09 64
Table 56: Champagne, Vietnam, forecast expenditure per capita ($), 2009?14 64
Table 57: Champagne, Vietnam, consumption per capita (liters), 2004?09 65
Table 58: Champagne, Vietnam, forecast consumption per capita (liters), 2009?14 65
Table 59: Fortified wine, Vietnam, value by segment (VNDm), 2004?09 66
Table 60: Fortified wine, Vietnam, value forecast by segment (VNDm), 2009?14 67
Table 61: Fortified wine, Vietnam, value by segment ($m), 2004?09 69
Table 62: Fortified wine, Vietnam, value forecast by segment ($m), 2009?14 70
Table 63: Fortified wine, Vietnam, volume by segment (liters, million), 2004?09 72
Table 64: Fortified wine, Vietnam, volume forecast by segment (liters, million), 2009?14 73
Table 65: Fortified wine, Vietnam, brand share by volume (%), 2008?09 75
Table 66: Fortified wine, Vietnam, volume by brand (liters, million), 2008?09 75
Table 67: Fortified wine, Vietnam, company share by volume (%), 2008?09 77
Table 68: Fortified wine, Vietnam, volume by company (liters, million), 2008?09 77
Table 69: Fortified wine, Vietnam, distribution channels by volume (%), 2008?09 78
Table 70: Fortified wine, Vietnam, volume by distribution channel (liters, million), 2008?09 78
Table 71: Fortified wine, Vietnam, expenditure per capita (VND), 2004?09 80
Table 72: Fortified wine, Vietnam, forecast expenditure per capita (VND), 2009?14 80
Table 73: Fortified wine, Vietnam, expenditure per capita ($), 2004?09 81
Table 74: Fortified wine, Vietnam, forecast expenditure per capita ($), 2009?14 81
Table 75: Fortified wine, Vietnam, consumption per capita (liters), 2004?09 82
Table 76: Fortified wine, Vietnam, forecast consumption per capita (liters), 2009?14 82
Table 77: Global wine market value, 2009 83
Table 78: Global wine market split (value terms ($m), 2009), top five countries 86
Table 79: Global wine market volume, 2009 87
Table 80: Global wine market split (volume terms, 2009), top five countries 90
Table 81: Leading players, top five countries 91
Table 82: Vietnam population, by age group, 2004?09 (millions) 92
Table 83: Vietnam population forecast, by age group, 2009?14 (millions) 93
Table 84: Vietnam population, by gender, 2004?09 (millions) 93
Table 85: Vietnam population forecast, by gender, 2009?14 (millions) 94
Table 86: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 94
Table 87: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 94
Table 88: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 95
Table 89: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 95
Table 90: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 95
Table 91: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 96
Table 92: Vietnam consumer price index, 2004?09 (2000=100) 96
Table 93: Vietnam consumer price index, 2009?14 (2000=100) 96
List of Figures
Figure 1: Wine, Vietnam, value by category (VNDm), 2004?14 15
Figure 2: Wine, Vietnam, category growth comparison, by value, 2004?14 17
Figure 3: Wine, Vietnam, volume by category (liters, million), 2004?14 20
Figure 4: Wine, Vietnam, category growth comparison, by volume, 2004?14 20
Figure 5: Wine, Vietnam, company share by volume (%), 2008?09 23
Figure 6: Wine, Vietnam, distribution channels by volume (%), 2008?09 27
Figure 7: Still wine, Vietnam, value by segment (VNDm), 2004?14 37
Figure 8: Still wine, Vietnam, category growth comparison, by value, 2004?14 39
Figure 9: Still wine, Vietnam, volume by segment (liters, million), 2004?14 42
Figure 10: Still wine, Vietnam, category growth comparison, by volume, 2004?14 42
Figure 11: Still wine, Vietnam, company share by volume (%), 2008?09 45
Figure 12: Still wine, Vietnam, distribution channels by volume (%), 2008?09 50
Figure 13: Champagne, Vietnam, value (VNDm), 2004?14 55
Figure 14: Champagne, Vietnam, volume (liters, million), 2004?14 58
Figure 15: Champagne, Vietnam, distribution channels by volume (%), 2008?09 62
Figure 16: Fortified wine, Vietnam, value by segment (VNDm), 2004?14 68
Figure 17: Fortified wine, Vietnam, category growth comparison, by value, 2004?14 71
Figure 18: Fortified wine, Vietnam, volume by segment (liters, million), 2004?14 74
Figure 19: Fortified wine, Vietnam, category growth comparison, by volume, 2004?14 74
Figure 20: Fortified wine, Vietnam, company share by volume (%), 2008?09 76
Figure 21: Fortified wine, Vietnam, distribution channels by volume (%), 2008?09 79
Figure 22: Global wine market split (value terms, 2009), top five countries 84
Figure 23: Global wine market value, 2004-09, top five countries 86
Figure 24: Global wine market split (volume terms, 2009), top five countries 88
Figure 25: Global wine market volume, 2004-09, top five countries 90
Figure 26: Annual data review process 98

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