Wine in Western Europe to 2013

Introduction

This databook provides key data and information on the wine market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine.

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Western Europe increased at a compound annual growth rate of 1.1% between 2003 and 2008.

The still wine category led the wine market in Western Europe, accounting for a share of 81.8%.

The leading players in the Western European wine market include Kriter Patriarche, Castel Group and Reh Kendermann GmbH Weinkellerei.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Western Europe Wine - Market Overview 23
Value analysis (US dollar), 2003?08 23
Value analysis (US dollar), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Category Analysis: Still Wine 36
Value analysis (US dollar), 2003?08 36
Value analysis (US dollar), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Sparkling Wine 49
Value analysis (US dollar), 2003?08 49
Value analysis (US dollar), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Fortified Wine 62
Value analysis (US dollar), 2003?08 62
Value analysis (US dollar), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Champagne 76
Value analysis (US dollar), 2003?08 76
Value analysis (US dollar), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Research Methodology 87
Methodology overview 87
Secondary research 88
Market modeling 89
Creating an initial data model 89
Revising the initial data model 89
Creating a final estimate 90
Creating demographic value splits 90
Primary research 90
Data finalization 91
Ongoing research 91
Chapter 10 APPENDIX 92
Future readings 92
How to contact experts in your industry 92
Disclaimer 92

LIST OF FIGURES
Figure 1: Wine, Western Europe, value by category ($m), 2003?13 25
Figure 2: Wine, Western Europe, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Western Europe, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Western Europe, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Western Europe, company share (top five companies) by volume (%), 2007?08 31
Figure 6: Wine, Western Europe, distribution channels by volume (%), 2007?08 33
Figure 7: Still wine, Western Europe, value by segment ($m), 2003?13 38
Figure 8: Still wine, Western Europe, category growth comparison, by value, 2003?13 38
Figure 9: Still wine, Western Europe, volume by segment (liters, million), 2003?13 41
Figure 10: Still wine, Western Europe, category growth comparison, by volume, 2003?13 41
Figure 11: Still wine, Western Europe, company share (top five companies) by volume (%), 2007?08 44
Figure 12: Still wine, Western Europe, distribution channels by volume (%), 2007?08 46
Figure 13: Sparkling wine, Western Europe, value by segment ($m), 2003?13 51
Figure 14: Sparkling wine, Western Europe, category growth comparison, by value, 2003?13 51
Figure 15: Sparkling wine, Western Europe, volume by segment (liters, million), 2003?13 54
Figure 16: Sparkling wine, Western Europe, category growth comparison, by volume, 2003?13 54
Figure 17: Sparkling wine, Western Europe, company share (top five companies) by volume (%), 2007?08 57
Figure 18: Sparkling wine, Western Europe, distribution channels by volume (%), 2007?08 59
Figure 19: Fortified wine, Western Europe, value by segment ($m), 2003?13 64
Figure 20: Fortified wine, Western Europe, category growth comparison, by value, 2003?13 64
Figure 21: Fortified wine, Western Europe, volume by segment (liters, million), 2003?13 67
Figure 22: Fortified wine, Western Europe, category growth comparison, by volume, 2003?13 67
Figure 23: Fortified wine, Western Europe, company share (top five companies) by volume (%), 2007?08 70
Figure 24: Fortified wine, Western Europe, distribution channels by volume (%), 2007?08 72
Figure 25: Champagne, Western Europe, value ($m), 2003?13 77
Figure 26: Champagne, Western Europe, volume (liters, million), 2003?13 79
Figure 27: Champagne, Western Europe, company share by volume (%), 2007?08 82
Figure 28: Champagne, Western Europe, distribution channels by volume (%), 2007?08 84
Figure 29: Annual data review process 88

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Western Europe wine value (country-wise), 2003?08 ($m) 19
Table 4: Western Europe wine value (country-wise) forecast, 2008?13 ($m) 20
Table 5: Western Europe wine volume (country-wise), 2003?08 (liters, million) 21
Table 6: Western Europe wine volume (country-wise) forecast, 2008?13 (liters, million) 22
Table 7: Wine, Western Europe, value by category ($m), 2003?08 23
Table 8: Wine, Western Europe, value forecast by category ($m), 2008?13 24
Table 9: Wine, Western Europe, volume by category (liters, million), 2003?08 26
Table 10: Wine, Western Europe, volume forecast by category (liters, million), 2008?13 27
Table 11: Wine, Western Europe, company share (top 20 companies) by volume (%), 2007?08 29
Table 12: Wine, Western Europe, volume by company (liters, million), 2007?08 30
Table 13: Wine, Western Europe, distribution channels by volume (%), 2007?08 32
Table 14: Wine, Western Europe, volume by distribution channel (liters, million), 2007?08 32
Table 15: Wine, Western Europe, expenditure per capita ($), 2003?08 34
Table 16: Wine, Western Europe, forecast expenditure per capita ($), 2008?13 34
Table 17: Wine, Western Europe, consumption per capita (liters), 2003?08 35
Table 18: Wine, Western Europe, forecast consumption per capita (liters), 2008?13 35
Table 19: Still wine, Western Europe, value by segment ($m), 2003?08 36
Table 20: Still wine, Western Europe, value forecast by segment ($m), 2008?13 37
Table 21: Still wine, Western Europe, volume by segment (liters, million), 2003?08 39
Table 22: Still wine, Western Europe, volume forecast by segment (liters, million), 2008?13 40
Table 23: Still wine, Western Europe, company share (top 20 companies) by volume (%), 2007?08 42
Table 24: Still wine, Western Europe, volume by company (liters, million), 2007?08 43
Table 25: Still wine, Western Europe, distribution channels by volume (%), 2007?08 45
Table 26: Still wine, Western Europe, volume by distribution channel (liters, million), 2007?08 45
Table 27: Still wine, Western Europe, expenditure per capita ($), 2003?08 47
Table 28: Still wine, Western Europe, forecast expenditure per capita ($), 2008?13 47
Table 29: Still wine, Western Europe, consumption per capita (liters), 2003?08 48
Table 30: Still wine, Western Europe, forecast consumption per capita (liters), 2008?13 48
Table 31: Sparkling wine, Western Europe, value by segment ($m), 2003?08 49
Table 32: Sparkling wine, Western Europe, value forecast by segment ($m), 2008?13 50
Table 33: Sparkling wine, Western Europe, volume by segment (liters, million), 2003?08 52
Table 34: Sparkling wine, Western Europe, volume forecast by segment (liters, million), 2008?13 53
Table 35: Sparkling wine, Western Europe, company share (top 20 companies) by volume (%), 2007?08 55
Table 36: Sparkling wine, Western Europe, volume by company (liters, million), 2007?08 56
Table 37: Sparkling wine, Western Europe, distribution channels by volume (%), 2007?08 58
Table 38: Sparkling wine, Western Europe, volume by distribution channel (liters, million), 2007?08 58
Table 39: Sparkling wine, Western Europe, expenditure per capita ($), 2003?08 60
Table 40: Sparkling wine, Western Europe, forecast expenditure per capita ($), 2008?13 60
Table 41: Sparkling wine, Western Europe, consumption per capita (liters), 2003?08 61
Table 42: Sparkling wine, Western Europe, forecast consumption per capita (liters), 2008?13 61
Table 43: Fortified wine, Western Europe, value by segment ($m), 2003?08 62
Table 44: Fortified wine, Western Europe, value forecast by segment ($m), 2008?13 63
Table 45: Fortified wine, Western Europe, volume by segment (liters, million), 2003?08 65
Table 46: Fortified wine, Western Europe, volume forecast by segment (liters, million), 2008?13 66
Table 47: Fortified wine, Western Europe, company share (top 20 companies) by volume (%), 2007?08 68
Table 48: Fortified wine, Western Europe, volume by company (liters, million), 2007?08 69
Table 49: Fortified wine, Western Europe, distribution channels by volume (%), 2007?08 71
Table 50: Fortified wine, Western Europe, volume by distribution channel (liters, million), 2007?08 71
Table 51: Fortified wine, Western Europe, expenditure per capita ($), 2003?08 73
Table 52: Fortified wine, Western Europe, forecast expenditure per capita ($), 2008?13 74
Table 53: Fortified wine, Western Europe, consumption per capita (liters), 2003?08 74
Table 54: Fortified wine, Western Europe, forecast consumption per capita (liters), 2008?13 75
Table 55: Champagne, Western Europe, value ($m), 2003?08 76
Table 56: Champagne, Western Europe, value forecast ($m), 2008?13 77
Table 57: Champagne, Western Europe, volume (liters, million), 2003?08 78
Table 58: Champagne, Western Europe, volume forecast (liters, million), 2008?13 79
Table 59: Champagne, Western Europe, company share by volume (%), 2007?08 80
Table 60: Champagne, Western Europe, volume by company (liters, million), 2007?08 81
Table 61: Champagne, Western Europe, distribution channels by volume (%), 2007?08 83
Table 62: Champagne, Western Europe, volume by distribution channel (liters, million), 2007?08 83
Table 63: Champagne, Western Europe, expenditure per capita ($), 2003?08 85
Table 64: Champagne, Western Europe, forecast expenditure per capita ($), 2008?13 85
Table 65: Champagne, Western Europe, consumption per capita (liters), 2003?08 86
Table 66: Champagne, Western Europe, forecast consumption per capita (liters), 2008?13 86


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