Wine in Western Europe to 2014

Introduction

This databook provides key data and information on the wine market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for wine in Western Europe increased at a compound annual growth rate of 0.4% between 2004 and 2009.

The still wine category led the wine market in Western Europe, accounting for a share of 81.2%.

The leading players in the Western European wine market include Kriter Patriarche, Reh Kendermann GmbH Weinkellerei and Castel Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the wine market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Western Europe Wine: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Category Analysis: Still Wine 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Sparkling Wine 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Champagne 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 8 Category Analysis: Fortified Wine 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 9 Research Methodology 86
Methodology overview 86
Secondary research 87
Market modeling 88
Creating an initial data model 88
Revising the initial data model 88
Creating a final estimate 89
Creating demographic value splits 89
Primary research 89
Data finalization 90
Ongoing research 90
Chapter 10 Appendix 91
Future readings 91
How to contact experts in your industry 91
Disclaimer 91

LIST OF FIGURES
Figure 1: Wine, Western Europe, value by category ($m), 2004?14 25
Figure 2: Wine, Western Europe, category growth comparison, by value, 2004?14 25
Figure 3: Wine, Western Europe, volume by category (liters, million), 2004?14 28
Figure 4: Wine, Western Europe, category growth comparison, by volume, 2004?14 28
Figure 5: Wine, Western Europe, company share (top five companies) by volume (%), 2008?09 31
Figure 6: Wine, Western Europe, distribution channels by volume (%), 2008?09 33
Figure 7: Still wine, Western Europe, value by segment ($m), 2004?14 38
Figure 8: Still wine, Western Europe, category growth comparison, by value, 2004?14 38
Figure 9: Still wine, Western Europe, volume by segment (liters, million), 2004?14 41
Figure 10: Still wine, Western Europe, category growth comparison, by volume, 2004?14 41
Figure 11: Still wine, Western Europe, company share (top five companies) by volume (%), 2008?09 44
Figure 12: Still wine, Western Europe, distribution channels by volume (%), 2008?09 46
Figure 13: Sparkling wine, Western Europe, value by segment ($m), 2004?14 51
Figure 14: Sparkling wine, Western Europe, category growth comparison, by value, 2004?14 51
Figure 15: Sparkling wine, Western Europe, volume by segment (liters, million), 2004?14 54
Figure 16: Sparkling wine, Western Europe, category growth comparison, by volume, 2004?14 54
Figure 17: Sparkling wine, Western Europe, company share (top five companies) by volume (%), 2008?09 57
Figure 18: Sparkling wine, Western Europe, distribution channels by volume (%), 2008?09 59
Figure 19: Champagne, Western Europe, value ($m), 2004?14 63
Figure 20: Champagne, Western Europe, volume (liters, million), 2004?14 65
Figure 21: Champagne, Western Europe, company share (top five companies) by volume (%), 2008?09 68
Figure 22: Champagne, Western Europe, distribution channels by volume (%), 2008?09 70
Figure 23: Fortified wine, Western Europe, value by segment ($m), 2004?14 75
Figure 24: Fortified wine, Western Europe, category growth comparison, by value, 2004?14 75
Figure 25: Fortified wine, Western Europe, volume by segment (liters, million), 2004?14 78
Figure 26: Fortified wine, Western Europe, category growth comparison, by volume, 2004?14 78
Figure 27: Fortified wine, Western Europe, company share (top five companies) by volume (%), 2008?09 81
Figure 28: Fortified wine, Western Europe, distribution channels by volume (%), 2008?09 83
Figure 29: Annual data review process 87

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Western Europe, value (country-wise), 2004?09 ($m) 19
Table 4: Wine, Western Europe, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Wine, Western Europe, volume (country-wise), 2004?09 (liters, million) 21
Table 6: Wine, Western Europe, volume (country-wise) forecast, 2009?14 (liters, million) 22
Table 7: Wine, Western Europe, value by category ($m), 2004?09 23
Table 8: Wine, Western Europe, value forecast by category ($m), 2009?14 24
Table 9: Wine, Western Europe, volume by category (liters, million), 2004?09 26
Table 10: Wine, Western Europe, volume forecast by category (liters, million), 2009?14 27
Table 11: Wine, Western Europe, company share (top 20 companies) by volume (%), 2008?09 29
Table 12: Wine, Western Europe, volume by company (liters, million), 2008?09 30
Table 13: Wine, Western Europe, distribution channels by volume (%), 2008?09 32
Table 14: Wine, Western Europe, volume by distribution channel (liters, million), 2008?09 32
Table 15: Wine, Western Europe, expenditure per capita ($), 2004?09 34
Table 16: Wine, Western Europe, forecast expenditure per capita ($), 2009?14 34
Table 17: Wine, Western Europe, consumption per capita (liters), 2004?09 35
Table 18: Wine, Western Europe, forecast consumption per capita (liters), 2009?14 35
Table 19: Still wine, Western Europe, value by segment ($m), 2004?09 36
Table 20: Still wine, Western Europe, value forecast by segment ($m), 2009?14 37
Table 21: Still wine, Western Europe, volume by segment (liters, million), 2004?09 39
Table 22: Still wine, Western Europe, volume forecast by segment (liters, million), 2009?14 40
Table 23: Still wine, Western Europe, company share (top 20 companies) by volume (%), 2008?09 42
Table 24: Still wine, Western Europe, volume by company (liters, million), 2008?09 43
Table 25: Still wine, Western Europe, distribution channels by volume (%), 2008?09 45
Table 26: Still wine, Western Europe, volume by distribution channel (liters, million), 2008?09 45
Table 27: Still wine, Western Europe, expenditure per capita ($), 2004?09 47
Table 28: Still wine, Western Europe, forecast expenditure per capita ($), 2009?14 47
Table 29: Still wine, Western Europe, consumption per capita (liters), 2004?09 48
Table 30: Still wine, Western Europe, forecast consumption per capita (liters), 2009?14 48
Table 31: Sparkling wine, Western Europe, value by segment ($m), 2004?09 49
Table 32: Sparkling wine, Western Europe, value forecast by segment ($m), 2009?14 50
Table 33: Sparkling wine, Western Europe, volume by segment (liters, million), 2004?09 52
Table 34: Sparkling wine, Western Europe, volume forecast by segment (liters, million), 2009?14 53
Table 35: Sparkling wine, Western Europe, company share (top 20 companies) by volume (%), 2008?09 55
Table 36: Sparkling wine, Western Europe, volume by company (liters, million), 2008?09 56
Table 37: Sparkling wine, Western Europe, distribution channels by volume (%), 2008?09 58
Table 38: Sparkling wine, Western Europe, volume by distribution channel (liters, million), 2008?09 58
Table 39: Sparkling wine, Western Europe, expenditure per capita ($), 2004?09 60
Table 40: Sparkling wine, Western Europe, forecast expenditure per capita ($), 2009?14 60
Table 41: Sparkling wine, Western Europe, consumption per capita (liters), 2004?09 61
Table 42: Sparkling wine, Western Europe, forecast consumption per capita (liters), 2009?14 61
Table 43: Champagne, Western Europe, value ($m), 2004?09 62
Table 44: Champagne, Western Europe, value forecast ($m), 2009?14 63
Table 45: Champagne, Western Europe, volume (liters, million), 2004?09 64
Table 46: Champagne, Western Europe, volume forecast (liters, million), 2009?14 65
Table 47: Champagne, Western Europe, company share (top 20 companies) by volume (%), 2008?09 66
Table 48: Champagne, Western Europe, volume by company (liters, million), 2008?09 67
Table 49: Champagne, Western Europe, distribution channels by volume (%), 2008?09 69
Table 50: Champagne, Western Europe, volume by distribution channel (liters, million), 2008?09 69
Table 51: Champagne, Western Europe, expenditure per capita ($), 2004?09 71
Table 52: Champagne, Western Europe, forecast expenditure per capita ($), 2009?14 71
Table 53: Champagne, Western Europe, consumption per capita (liters), 2004?09 72
Table 54: Champagne, Western Europe, forecast consumption per capita (liters), 2009?14 72
Table 55: Fortified wine, Western Europe, value by segment ($m), 2004?09 73
Table 56: Fortified wine, Western Europe, value forecast by segment ($m), 2009?14 74
Table 57: Fortified wine, Western Europe, volume by segment (liters, million), 2004?09 76
Table 58: Fortified wine, Western Europe, volume forecast by segment (liters, million), 2009?14 77
Table 59: Fortified wine, Western Europe, company share (top 20 companies) by volume (%), 2008?09 79
Table 60: Fortified wine, Western Europe, volume by company (liters, million), 2008?09 80
Table 61: Fortified wine, Western Europe, distribution channels by volume (%), 2008?09 82
Table 62: Fortified wine, Western Europe, volume by distribution channel (liters, million), 2008?09 82
Table 63: Fortified wine, Western Europe, expenditure per capita ($), 2004?09 84
Table 64: Fortified wine, Western Europe, forecast expenditure per capita ($), 2009?14 84
Table 65: Fortified wine, Western Europe, consumption per capita (liters), 2004?09 85
Table 66: Fortified wine, Western Europe, forecast consumption per capita (liters), 2009?14 85



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