Table 1: Advertising revenues and share of online advertising by segment, in 2010 and 2015 . 17
Table 2: World ranking of websites according to audience levels.. 25
Table 3: Ranking of search engines according to audience levels 25
Table 4: Ranking of e-commerce websites according to audience levels.. 26
Table 5: Ranking of social networks according to audience levels, by country 26
Table 6: Ranking of video-sharing websites according to audience levels 27
Figure 1: Gap between Internet usages and revenues (2010-2015 evolution) 8
Figure 2: Evolution of the number of fixed and mobile Internet users around the world, 2009-2015 10
Figure 3: Evolution of fixed and mobile Internet penetration around the world, 2009-2015 11
Figure 4: Usages of fixed access Internet worldwide by type of usage, in 2010 and 2015. 12
Figure 5: Uses of the Internet with mobile access around the world, in 2010 and 2015 .. 13
Figure 6: Breakdown of the global online advertising market in 2009 14
Figure 7: The online advertising market by region, in 2010 and 2015 .. 14
Figure 8: Share of online advertising in the total media advertising market by region, in 2010 and 2015 . 15
Figure 9: Breakdown of online advertising by media, in 2010 and 2015.. 16
Figure 10: Breakdown of online advertising by segment, in 2010 and 2015. 17
Figure 11: Revenues of e-commerce worldwide, 2009-2015 19
Figure 12: Revenues of e-commerce by region, in 2010 and 2015 .. 19
Figure 13: Global revenues of fixed and mobile fee-based OTT video services, in 2010 and 2015 . 20
Figure 14: Revenues of Internet services per user and by service type, in 2010 and 2015.. 21
Figure 15: Number of fixed Internet users by geographic region, in 2010 and 2015 28
Figure 16: Number of fixed Internet users by country, in 2010 and 2015 .. 29
Figure 17: Penetration rate of fixed Internet access by country, in 2010 and 2015 .. 29
Figure 18: Number of mobile Internet users by country, in 2010 and 2015 .. 30
Figure 19: Penetration rate of mobile Internet access by country, in 2010 and 2015 .. 30
Figure 20: Proportion of Internet users searching online by country, in 2010 and 2015 . 31
Figure 21: Proportion of mobile subscribers searching online through mobile access by country, in 2010 and 2015 31
Figure 22: Revenues of online search by country, in 2010 and 2015 .. 32
Figure 23: Proportion of Internet users shopping online by country, in 2010 and 2015 .. 33
Figure 24: Revenues of e-commerce by country, in 2010 and 2015. 34
Figure 25: Revenues of m-commerce, in 2010 and 2015 .. 35
Figure 26: Share of m-commerce revenues in total online sales by country, in 2010 and 2015. 36
Figure 27: Use of social networks by country, in 2010 and 2015 37
Figure 28: Use of social networks through mobile access by country, 2010. 38
Figure 29: Advertising revenues of social networks by country, in 2010 and 2015 38
Figure 30: Share of social network advertising revenues in online advertising revenues by country, in 2010 and 2015 39
Figure 31: Use of online video services by country, in 2010 and 2015 40
Figure 32: Use of online video services through mobile access by country, in 2010 and 2015 .. 41
Figure 33: Global revenues of fixed OTT video by format type, in 2010 and 2015 42
Figure 34: Revenues of fixed OTT video services by country, in 2010 and 2015 .. 42
Figure 35: Global revenues of mobile OTT video services by format type, in 2010 and 2015. 43
Figure 36: Revenues of mobile OTT video services by format type and country, in 2015 . 43
Figure 37: Revenues of online advertising by country, in 2010 and 2015.. 44
Figure 38: Share of online advertising in the overall advertising market by country, in 2010 and 2015.. 45
Figure 39: Mobile online advertising market by country, in 2010 and 2015 .. 45
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