World Television Market

Market & Data TV industry remains on a Reports growth path - the worldwide market represents 301 billion Euro, a progression of 7.8% compared to 2009. This report analyses the overriding trends and changes taking place in the markets around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2015 by geographical area and by country.

Report Highlights
Markets & Data (Excel)

Indicators for each country and region examined
- Past 2007-2009
- Estimations 2010
- Forecasts 2011 - 2015

• Background Data
- Gross Domestic Product
- Total TV services
- TV services/GDP

• Audiovisual Services market
- Public Funding
- Advertising Revenues
- Subscription fees revenues

• Revenues TV/HHevenues
- Public Funding/TV HH
- Advertising Revenues/TV HH
- Subscription fees/TV HH
- Subscription fees/Pay TV HH

• Breakdown of media advertising
- TV advertising
- Radio advertising
- Press advertising
- Internet advertising

• Video market (mature markets only)
- DVD rental turnover
- DVD retail turnover
- Global DVD market
- VoD market

• Equipment and TV reception mode
- TV households
> of which analogue
> of which digital
> of which FTA
> of which Pay-TV
- Terrestrial households
- Satellite households
- Cable subscribers households
- IPTV households

• Audience share for the five major channels

• Subscriptions for the major Pay-TV players

• Mobile TV
- 3G subscribers
- Mobile TV equipped

Slideshow (Powerpoint format)
• Economic turmoil hided by the recovery of the advertising market
• The world television market at a glance
• A TV market recovering from the effects of the global crisis
• TV reception mode: Terrestrial still ahead but quickly losing ground
• Digital TV: Work in progress…
• Pay-TV, a still dynamic segment of the market
• Audiovisual operator ranking
[Studien Infos ausblenden]

1. Executive Summary. 7
1.1. Worldwide television market trend. 7
1.2. Change in Television Revenue 8
1.3. Advertising revenue by media .. 10
1.4. TV reception modes 10
1.5. Subscription television market .. 13
1.6. Digital television 15

2. Methodology.. 17
2.1. Database.. 17
2.2. Definition of indicators and sources 18

3. Classification of audiovisual players. 21

4. North America .. 24
4.1. TV market compared to general economy . 24
4.2. Change in Television Revenue. 24
4.3. TV reception modes 25
4.4. Subscription television market .. 26
4.5. Digital television 26

5. Latin America 28
5.1. TV market compared to general economy . 28
5.2. Change in Television Revenue. 29
5.3. Advertising revenue by media .. 29
5.4. TV reception modes 30
5.5. Subscription television market .. 30
5.6. Digital television 31

6. Asia/Pacific . 32
6.1. TV market compared to general economy . 32
6.2. Change in Television Revenue. 33
6.3. Advertising revenue by media .. 33
6.4. TV reception modes 34
6.5. Subscription television market .. 35
6.6. Digital television 35

7. Europe 37
7.1. TV market compared to general economy . 37
7.2. Change in television revenue 38
7.3. Advertising revenue by media .. 39
7.4. Television reception modes 39
7.5. Subscription television market .. 40
7.6. Digital television 42

8. Africa and Middle East. 44
8.1. TV market compared to general economy . 44
8.2. Changes in Television Revenue.. 44
8.3. Advertising revenue by media .. 45
8.4. TV reception modes 45
8.5. Subscription television market .. 46
8.6. Digital television market 46
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Table 1: Change in worldwide TV revenue by region, 2007-2015 8
Table 2: Change in worldwide TV advertising revenue by media, 2007-2015. 10
Table 3: Ranking of countries by number of cable TV households, 2007-2015.. 12
Table 4: Ranking of countries in number of satellite TV households, 2007-2015 .. 12
Table 5: Rank of countries in number of IP TV households, 2007-2015 13
Table 6: Households subscribed to a TV offer by region, 2007-2015 .. 14
Table 7: Worldwide digital TV households, by region, 2007-2015 . 15
Table 8: Classification of the 30 major audiovisual players based on 2010 audiovisual turnover.. 21
Table 9: Change in advertising revenue by media in North America, 2007-2015.. 25
Table 10: Change in advertising revenue by media in Latin America, 2007-2015 29
Table 11: Change in advertising revenue by media in Asia/Pacific, 2007-2015 33
Figure 1: Comparison of worldwide GDP and TV revenue growth rates, 2007-2015 .. 7
Figure 2: Share of TV revenue in GDP, 2007-2015 .. 7
Figure 3: Distribution of TV revenue worldwide, in 2010(e) .. 8
Figure 4: Change in worldwide TV revenue by type of funding, 2007-2015.. 9
Figure 5: Distribution of TV households worldwide by region in 2010(e) . 10
Figure 6: Change in worldwide TV reception modes, 2007-2015 11
Figure 7: Households subscribing to a TV offer by type of reception worldwide, 2007-2015. 13
Figure 8: Penetration of digital television worldwide, by region, in 2010(e). 15
Figure 9: Classification of the 20 leading companies in the audiovisual market according to their audiovisual turnover, in 2010 .. 22
Figure 10: Comparison of regional GDP and TV revenue growth rates, 2007-2015. 24
Figure 11: Change in TV revenue in North America, 2007-2015 24
Figure 12: Change in TV reception modes in North America, 2007-2015.. 25
Figure 13: Distribution of households subscribing to a TV subscription in North America, in 2010(e). 26
Figure 14: Change in digital TV penetration rate in North America, 2007-2015.. 26
Figure 15: Comparison of regional GDP and TV revenue growth rates, 2007-2015. 28
Figure 16: Change in TV revenue in Latin America, 2007-2015 . 29
Figure 17: Change in TV reception modes in Latin America, 2007-2015 30
Figure 18: Distribution of Pay TV subscriber households in Latin America, in 2010(e) .. 30
Figure 19: Change in digital TV penetration rates in Latin America, 2007-2015. 31
Figure 20: Comparison of regional GDP and TV revenue growth rates, 2007-2015. 32
Figure 21 : Changes in TV revenue in Asia/Pacific, 2007-2015 33
Figure 22: Change in TV reception modes in Asia/Pacific, 2007-2015 34
Figure 23: Distribution of Pay TV subscriber households in Asia/Pacific, in 2010(e) 35
Figure 24: Change in digital TV penetration rate in Asia/Pacific, 2007-2015 35
Figure 25: Digital television penetration in Asia/Pacific, by country, in 2010(e) .. 36
Figure 26: Comparison of regional GDP and TV revenue growth rates, 2007-2015. 37
Figure 27: Change in TV revenue in Europe, 2007-2015 38
Figure 28: TV revenue of the 5 major European markets, in 2010(e) .. 38
Figure 29: Change in TV reception modes in Europe, 2007-2015 . 39
Figure 30: Distribution of Pay TV subscriber households in the Europe, in 2010(e). 40
Figure 31: Digital television penetration in Europe, by country, in 2010(e) 42
Figure 32: Comparison of regional GDP and TV revenue growth rates, 2007-2015. 44
Figure 33: Changes in TV revenue in the MEA region, 2007-2015 44
Figure 34: Change in TV reception modes in the MEA, 2007-2015.. 45
Figure 35: Distribution of Pay TV subscriber households in the MEA, in 2010(e).. 46
Figure 36: Change in digital TV penetration rate in the MEA, 2007-2015.. 46
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