TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: yogurt 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Yogurt 9
Value analysis (South Korean Won), 2004?09 9
Value analysis (South Korean Won), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Yogurt, South Korea, value by segment (KRWm), 2004?14 11
Figure 2: Yogurt, South Korea, category growth comparison, by value, 2004?14 13
Figure 3: Yogurt, South Korea, volume by segment (kg, million), 2004?14 16
Figure 4: Yogurt, South Korea, category growth comparison, by volume, 2004?14 16
Figure 5: Yogurt, South Korea, company share by value (%), 2008?09 19
Figure 6: Yogurt, South Korea, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Yogurt category definitions 3
Table 2: Yogurt distribution channels 4
Table 3: Yogurt, South Korea, value by segment (KRWm), 2004?09 9
Table 4: Yogurt, South Korea, value forecast by segment (KRWm), 2009?14 10
Table 5: Yogurt, South Korea, value by segment ($m), 2004?09 12
Table 6: Yogurt, South Korea, value forecast by segment ($m), 2009?14 12
Table 7: Yogurt, South Korea, volume by segment (kg, million), 2004?09 14
Table 8: Yogurt, South Korea, volume forecast by segment (kg, million), 2009?14 15
Table 9: Yogurt, South Korea, brand share by value (%), 2008?09 17
Table 10: Yogurt, South Korea, value by brand (KRWm), 2008?09 18
Table 11: Yogurt, South Korea, company share by value (%), 2008?09 20
Table 12: Yogurt, South Korea, value by company (KRWm), 2008?09 20
Table 13: Yogurt, South Korea, distribution channels by value (%), 2008?09 21
Table 14: Yogurt, South Korea, value by distribution channel (KRWm), 2008?09 21
Table 15: Yogurt, South Korea, expenditure per capita (KRW), 2004?09 23
Table 16: Yogurt, South Korea, forecast expenditure per capita (KRW), 2009?14 23
Table 17: Yogurt, South Korea, expenditure per capita ($), 2004?09 24
Table 18: Yogurt, South Korea, forecast expenditure per capita ($), 2009?14 24
Table 19: Yogurt, South Korea, consumption per capita (kg), 2004?09 25
Table 20: Yogurt, South Korea, forecast consumption per capita (kg), 2009?14 25
Table 21: South Korea population, by age group, 2004?09 (millions) 26
Table 22: South Korea population forecast, by age group, 2009?14 (millions) 27
Table 23: South Korea population, by gender, 2004?09 (millions) 27
Table 24: South Korea population forecast, by gender, 2009?14 (millions) 28
Table 25: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 28
Table 26: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 28
Table 27: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 29
Table 28: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 29
Table 29: South Korea real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: South Korea consumer price index, 2004?09 (2000=100) 30
Table 32: South Korea consumer price index, 2009?14 (2000=100) 30
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